Traditional Culture Encyclopedia - Tourist attractions - Are tickets for Qingdao Tsingtao Brewery free?

Are tickets for Qingdao Tsingtao Brewery free?

There may be a fee. Tsingtao Brewery is a large national enterprise. Its predecessor was the state-owned Tsingtao Brewery, which was founded in 1903. Tsingtao Beer is an internationally renowned brand renowned both at home and abroad. It has won numerous international and domestic awards since its establishment and is now sold in more than 70 countries and regions around the world.

Tsingtao Beer has been open to the outside world for nearly 30 years and is the earliest industrial enterprise in Qingdao to open to the outside world. After the reform and opening up, Tsingtao Brewery set up a special tourism reception room, mainly facing foreign visitors and tour groups from Europe, America, Japan, Southeast Asia and other countries. Every year, in addition to regular groups, the reception room of Tsingtao Brewery also receives attracted foreign students, self-guided tour personnel and foreign guests passing through. Many foreign tourists come to Tsingtao Brewery with maps in hand and after many inquiries, just to witness the style of this century-old enterprise and taste the Tsingtao Beer that has just come off the production line. This shows the international influence of Tsingtao Beer.

The Tsingtao Beer production plant was officially opened to the public and domestic and overseas tourist groups as an industrial tourist spot in the late 1990s. It not only unveiled the mystery of Tsingtao Beer, a century-old world brand, in front of citizens and Chinese and foreign tourists, promoted beer knowledge and beer culture, but also realized the subtle penetration of corporate image and brand image into dissemination and promotion, promoting product development and The market has expanded, enriched and improved the social tourism product structure, and has become one of the star enterprises and first choice enterprises in Qingdao for industrial tourism. A century-old Tsingtao beer, a century-old Qingdao, Tsingtao beer has become a business card of Qingdao City.

Tsingtao Beer’s industrial tourism is divided into two lines, A and B. Line A is the Tsingtao Beer Museum. Based on a century-old building, it integrates ancient architecture, precious collections and modern exhibition area design. It invested 26 million yuan to build a world-class and the only professional beer museum in China. Line B is located in Tsingtao Brewery No. 2. It has a modern beer production line with the highest degree of automation and the most advanced control section in China. It invested more than 10 million yuan and established a special tourist corridor to ensure that production and visits do not affect each other.

The Tsingtao Beer Museum is currently the main route for Tsingtao Industrial Tourism. The museum was creatively designed in 2001 in preparation for the centenary celebration of Tsingtao Beer. The building team inspected some museums of large international beer groups in the United States, Japan, the Netherlands, Germany, Denmark and other countries, and gathered the strengths of each to invite Europe Designed by famous designers, it integrates Eastern and Western cultures, highlights its historical, international, cultural, entertainment and participatory nature, embodies the profound corporate culture contained in Tsingtao Beer along the context of time and space, and has a "world vision" , national characteristics, penetrating history and integrating life” characteristics.

The Tsingtao Beer Museum is an intuitive carrier of Tsingtao Brewery’s development history and corporate culture. It integrates century-old architectural history and culture, production process, corporate cultural exchanges, beer entertainment, and shopping. It is divided into centuries-old history and culture, There are three tourist areas: production technology and multi-functional area, and more than a dozen tourist spots. These include the century-old Beer Century Square, water wells that were once used for production, saccharification pots and fermentation tanks for beer production, etc., all of which are presented to tourists in modern ways, organically integrating history, culture, and tourism, making it a great tourist destination. An excellent spot for entertainment, corporate culture inspections and exchanges. Tsingtao Brewery No. 2 is a modern model factory, with 12 tourist spots including Five Fingers Together, Sun and Moon Square, Happy Beer Festival, "Lu" Among It, Jade Liquid Tank, Century Corridor, and Jiuhu Bay. Each landscape has its own characteristics and is integrated with the entire factory environment.