Analysis on the Definition of Tourism Festival

TV tourism programs refer to TV programs that use TV media to provide the public with the development and changes of tourism in all aspects and related activities as the main content. Nowadays, with the emergence of news reports, reality shows, feature films and other forms of expression, TV tourism programs gradually have the characteristics of humanities programs. Nowadays, TV tourism programs can be roughly divided into three functions: service, entertainment and aesthetics.

TV travel programs can be interpreted in three words. As a platform of tourism communication, TV has its own media characteristics compared with other forms of communication. Nowadays, the way of tourism information dissemination and processing in China still relies heavily on traditional ways such as print media and travel agencies. For example, various picture books, tour guides, or tourists directly ask travel companies and travel agencies. Paper media is easy to store and carry, and the text part reserves more imagination space for readers. Pictures can make readers have a more intuitive understanding of scenic spots, but they only have the function of plane reading. For all kinds of travel websites, you can click on the website, design a travel mode according to your personal hobbies, highlight interactivity and autonomy, and finally hand over the customized scheme to the travel agency for implementation. However, compared with other media, the network audience contact rate is low, and some content is not timely. Moreover, arranging travel plans online is not the choice of most people. Broadcasting is only the art of listening, and the tourism products it shows will have a certain gap with reality. Therefore, the creation of TV tourism festivals needs to fully reflect the communication advantages of TV according to the media characteristics of TV.

Tourism, as the content direction of communication, is characterized by immovability, non-local consumption and non-storage, which determines its performance as information form in the market. Modern tourism theory holds that tourism is a typical information-dependent industry, and the lack of information and narrow information channels may hinder the development of this industry. If the tourism industry is subdivided, it can be divided into tourism products, tourism resources, tourism consumption, tourism industry regulations, tourism market management, tourism psychology, tourism culture and so on. As a big industry, tourism can provide abundant sustainable resources for TV communication. From the audience's point of view, tourism is a kind of life experience, which should include multiple relationships between people, people and society, and people and nature.

Programs are forms of expression, and the focus is on how to deeply integrate TV programs with the tourism industry and meet the needs of the audience through various forms of expression. In fact, people's understanding of tourism phenomenon and tourism science has expanded from the perspective of economics to the perspective of sociology and communication. Tourism consumption is essentially spiritual consumption and cultural consumption. The purpose of watching TV tourism festival is closely related to the desire and motivation of tourists, and it is very possible to promote tourism behavior through program communication. It can be seen that the development of modern tourism has infiltrated the participation of mass media. The producers of TV tourism programs should fully understand the psychology of the target audience. "Tour" is the itinerary landscape, and "tour" is the lifestyle and humanistic quality. Combining the stage and regional characteristics of tourism consumption behavior, we can make TV programs with market competitiveness.