The relationship between tourism income and cpi

Xi has a large number of tourists, but the tourism income is low, seeking a breakthrough in establishing night economy.

When Xi 'an is mentioned, most people will naturally associate it with "ancient capital", "tourist city" and "network celebrity city" popular in recent years.

There are four 5A scenic spots in Xi, including the Terracotta Warriors and Horses of Qin Shihuang. Among them, in 20 18, the Museum of the First Qin Mausoleum received 85804 16 Chinese and foreign tourists. There are 34 museums 134 in Xi 'an, and 424 cultural relics protection units, among which Shaanxi History Museum has more than 0.7 million cultural relics/kloc-0, ranking second in the country. At the same time, Xi 'an special snacks with fire accompanied by TV series such as White Deer Plain, bloom that year, and The Longest Day in Chang 'an are also favored by tourists, who come to punch in. 20 17 12, after comprehensive evaluation, the expert group of "International Food Capital" of China Cuisine Industry Federation of the World rated Xi 'an as "International Food Capital" and became the second food city in China to be certified as "International".

Such rich tourism resources and special cuisine have attracted many tourists at home and abroad, and the number of tourists is in the leading phalanx in all holidays in the country. However, Xi's tourism revenue is out of proportion to the number of tourists.

In 20 18, Xi * * * received 247.3875 million domestic and foreign tourists, an increase of 36.7% over the previous year; The total tourism revenue was 255.4865438 billion yuan, an increase of 56.4%.

Compared with the total number of tourists in Guiyang in 2065438+2008 188462500, the difference between Guiyang and Guiyang is nearly 59 million. However, the total tourism revenue reached 245.656 billion yuan, almost the same as that of Xi. (Guiyang 5A Scenic Area)

Hangzhou, which received tourists184.034 million times in the whole year, has a total tourism income of 35.891100 million yuan; The number of tourists is about 64 million less than that of Xi, but the total tourism revenue is 654.38+0035 billion yuan higher than that of Xi. (There are three 5A scenic spots, 9 1 museums and memorial halls in Hangzhou, which are less than those in Xi 'an.)

Comparing Xi 'an with Guiyang and Hangzhou, we find that even though the number of tourists received is lower than Xi 'an, in terms of tourism income, Hangzhou is much higher than Xi 'an, and Guiyang is infinitely close to Xi 'an. What is the reason behind this?

The tourism income of a region depends not only on the total number of tourists, but also on the length of time tourists stay in the region and the number of tourism products they buy, among which the local price is the key to determine the above tourism income.

Consumer price index (CPI) is a macroeconomic indicator that reflects the price changes of consumer goods and services purchased in a region.

In 20 18, the per capita consumption expenditure of the national residents was 19853 yuan. However, the per capita consumption expenditure of Hangzhou in 20 18 was 37,369 yuan, almost twice the national average. It is a basic fact that local prices are too high. Hotel accommodation, catering consumption and other income will also be higher than the national average.

The per capita consumption expenditure of Guiyang 20 18 is 28,250 yuan, and Xi 'an 20 1482 yuan. Although the per capita consumption expenditure in 20 18 has not been announced to the public, it is far lower than that in Hangzhou based on the growth rate of per capita disposable income in Xi (8.7%).

Therefore, low-cost consumption is one of the factors that cause low tourism income in Xi.

Then, on the basis of low-cost consumption, how to increase tourism income? The answer is: build a night economy and extend the stay time of tourists in the city.

According to bu's survey report on the consumption habits of urban residents, 60% of the consumption takes place at night, and the daily sales of large shopping malls account for more than 50% of the total sales. In many cities (Beijing, Guangzhou, Chongqing), more than 50% of the service industry output value comes from the night economy.

Aware of the importance of night tour economy, in the first half of 20 18, Xi released the "Implementation Plan on Promoting Xi's Night Tour", proposing to build a "one-pole, two-axis, five-disk and multi-node" development pattern of Xi's night tour economy by creating a "branded, global, characteristic and international" night tour economy as a breakthrough.

Many tourist attractions in Xi, represented by the city that never sleeps in Datang, are full of night charm. For example, The Stone Man, which exploded on the short video platform, is one of the night shows in the city that never sleeps in Datang.

In addition, with the popularity of "The Longest Day in Chang 'an" (the story tells the story that the Turkish wolf guards sneaked into Chang 'an overnight, and finally the protagonist cracked the plot and saved Chang 'an. In particular, the main plot of the story took place in the night of Chang 'an in the Tang Dynasty. Therefore, through the vivid interpretation of Lei Jiayin and Jackson Yee, Xi's tourism fever has been promoted again.

In essence, night economy is a temporal and spatial extension of modern service industry consumption. Xi has a long human history and famous tourism resources at home and abroad. Although the local price consumption in Xi 'an is not high compared with other cities, the sustainable development of night economy will promote and expand the local tourism and service industry, and inject new kinetic energy into the urban economic development.