What are the characteristics of mass tourism? What measures should be taken to "meet the rising era of mass tourism"

Regional fixity is a major feature of tourism products, therefore, tourism supply is immobile in the region and can only be the product supply in a fixed space; If tourists want to consume these tourism products, they can only go to the source of tourism supply through circulation, which makes tourism products very different from general products in production and supply planning. The supply and logistics of general products are the key contents to be considered in the planning; The supply of tourism products, the environmental capacity and carrying capacity of scenic spots and scenic spots are the first clear issues in the planning, which determine the quantity and level of tourism supply in the future.

For example, to build a steel mill in a certain place and plan transportation, we must consider the balance of transportation in and out; Generally speaking, the number of people entering and leaving tourist attractions is equal, so it is not necessary to consider the balance of traffic, but to consider the environmental capacity and reception capacity of tourist attractions and scenic spots, because this directly affects the quantity and level of tourism supply.

cooperate

Tourism demand is a comprehensive demand. Tourists' needs for food, shelter, transportation, travel, shopping and entertainment in the process of traveling cannot be met by the supply of a tourism enterprise alone. Therefore, tourism supply must be completed by the cooperation of many tourism enterprises and various industries. The demand of tourists is the combined demand of various products, and the tourism supply is the combined cooperative supply of many enterprises and industries.

Nonstorage

Tourism supply is essentially a service supply, and its non-storability is determined by the identity of production and consumption of tourism products. General material products can be stored as a means to adjust the contradiction between supply and demand; As for tourism products, tourism products cannot be stored because of their production, exchange and consumption. Therefore, product storage has lost the significance of regulating the contradiction between supply and demand in tourism. What is meaningful in practice is only the reserve of tourism supply capacity, not the reserve of tourism product supply.

Low elasticity

There are many factors that affect tourism supply, including natural conditions, historical conditions, socio-economic development and the level of scientific and technological development. Among these factors, it is difficult to find one, and its change can produce a large amount of tourism supply in a short time. Tourism resources are mostly the result of nature and history; However, if we want to add some tourist facilities, its construction not only needs a lot of capital investment and necessary scientific and technological means, but also takes some time. Therefore, tourism supply shows low elasticity.

diversification

The existence of tourism supply is based on demand. Because the use value of tourism products lies in meeting people's diverse psychological and spiritual needs, tourism supply has the characteristics of diversity. Even if the tourism providers adopt the way of group tourism to improve the scale efficiency, they should also pay attention to meeting the special needs of individual travelers in the team. This requires that tourism suppliers should fully consider the material and spiritual needs of tourists during the production and supply of tourism products, bring all the corresponding goods and services into their business scope, and actively develop personalized tourism products and supplies according to the special needs of special tourists while vigorously developing traditional mass tourism products.