The basic method to analyze the tourism market is

1. Macroeconomic environment: if it is an international tourism market, analyze the world economy; If it is China tourism market, analyze the economic environment of China;

2. Policy and legal environment: China and other countries' relevant regulations on visas and tourists' entry;

3. Segmentation of tourism market: According to the distance, it can be divided into outing, domestic tour and outbound tour. , according to the use can be divided into humanities, landscape, leisure and so on. And it can be divided into self-help tour, group tour and so on.

4. Analyze the target consumer groups of different types of tourism and how they interact with the current policy, law and economic environment.