What is the daily work of a tourism promoter?

For the promotion of tourist attractions, Qianjun Media summarized three points:

1. Clarify the company’s advantages. Many companies promote their own products and services without knowing what advantages they have compared with others. ; In this way, it is difficult for enterprises to impress customers. For tourism enterprises, it is low prices, good services, reasonable route selection, complete supporting services, professional tour guides, reasonable overall planning and arrangements, etc. Only when an enterprise clearly understands its core advantages can it be targeted and focus on publicity.

2. Find the correct user group of the enterprise. Whether the enterprise is engaged in student tourism, elderly tourism, overseas tourism, parent-child tourism, middle-aged and elderly tourism, etc.; identify the correct user group and promote it. Only when the time comes can it be targeted. For example, for student travel, companies need to consider that one is organized by the school and what they care about from the school's perspective; one is arranged by parents for their children and what parents care about; and some are organized by a group of students themselves. What do they care about? Only in this way can every aspect be highlighted with targeted and personalized services.

3. How to promote online ① Sales channels must be fully developed (such as Qunar, Fliggy, Ctrip, etc.) ② Websites and public accounts need to be developed to share various routes, interesting travel stories, beautiful tour guides, Related travel notes ③Resource replacement: hotels, merchants, airports, etc. Related resources can be replaced ④Full network marketing, comprehensive online information coverage, large-scale brand exposure mainly includes: Q&A platform, post bar, library, experience, forum, classified information , self-media, news sources, videos, etc.; take Q&A as an example: which travel agency is better for which route, which travel agency is available in which place, which travel agency is good in which place, where do I want to go, are there any relevant travel agencies to recommend? etc., and can publish related travel notes to Mafengwo and Baidu Travel Notes, etc., and implement these in a planned way. When we cover a lot of information, the travel agency brand will naturally improve, so the conversion rate will be much higher, and the company will do offline It has great advantages when choosing, because now many customers will go online to learn more when making a choice. Comprehensive: When tourism companies want to promote through the Internet, Qianjun Media recommends making various preparations, and then using full-network marketing to cover information, increase exposure and brand awareness, and then increase conversion rates.