What theory is global tourism based on? What is global tourism? What are the development models of global tourism?

1. What is global tourism? What are the development models of global tourism?

Global tourism refers to a brand-new concept and model that takes tourism as a leading industry in a certain region, comprehensively and systematically optimizes regional economic and social resources, especially tourism resources, related industries, ecological environment, public services, institutional mechanisms, policies and regulations, and civilized quality, realizes organic integration of regional resources, industrial integration, and social enjoyment, and promotes coordinated economic and social development with tourism.

2. What is global tourism? How to build a global tourism destination

Three foundations of global tourism planning:

1. Clarify the global tourism development strategy and industrial layout.

To construct global tourism, we must re-diagnose the development conditions from the two dimensions of global tourism and tourism destination on the basis of comprehensive study of the external development environment and internal development conditions of the region. On the one hand, combined with the current situation, the qualitative evaluation is made by comparing the six characteristics of industry-wide participation, all-factor input, all-space integration, all-season activities, all-tourism experience and all-social benefits. On the other hand, it is necessary to make a systematic evaluation according to the international and domestic tourist destination evaluation standards, determine the gap between regional tourism and tourist destination construction in the form of quantitative scoring, and then clarify the key tasks of global tourism planning.

2. Shaping the core attraction and defining the division of functional space; Positioning according to the global tourism strategy.

According to the industrial function layout, the regional layout planning is carried out. Each functional area is divided into areas where public attractions gather (including nature reserves, scenic spots, national wetland parks, geological parks, world heritage sites, etc.). ).), restricted development areas (agricultural land, beaches, grasslands, woodland and other ecologically fragile areas. ) and optimized development areas (towns, villages, resorts, barren hills, wasteland and other areas with construction conditions). The content of each functional area focuses on how to build regional core scenic spots, how to integrate and lead new projects, how to upgrade existing projects, how to configure regional tourism formats, how to calculate environmental carrying capacity, and how to support public service facilities.

3. Innovate tourism development planning and reform the evaluation system.

Developing global tourism requires innovative planning, rather than sticking to the rules. It is necessary to integrate the concept of tourism planning into the overall economic development, innovate the concept of economic and social development planning, and rationally allocate tourism resources and other resources. The planning of global tourism mode is different from that of scenic spots. It is not only the planning of scenic spots, hotels and restaurants, but also the systematic and comprehensive planning of various resource elements inside and outside the scenic spots. To develop global tourism, we must establish a scientific tourism concept and innovate the relevant statistical monitoring and evaluation system according to the five development concepts. Tourism development can be regarded as an important development goal and important assessment content of governments at all levels and relevant departments in the region, forming a clear division of tasks and forming a joint force to promote tourism development in the whole region; Innovate the tourism data collection and analysis system, and establish an evaluation system according to the new format, new characteristics and new trends of tourism development.

3. The purpose of developing global tourism is to

The overall situation refers to an area that takes tourism as the leading industry and comprehensively and systematically optimizes and upgrades economic and social resources, especially tourism resources, related industries, ecological environment, public services, institutional mechanisms, policies and regulations, and civilized quality. Global tourism is a new concept and model of regional coordinated development, which realizes the organic integration of regional resources, industrial integration and social enjoyment through tourism, and promotes the coordinated development of economy and society. In the global tourism, all industries actively participate, all departments work together, and all urban residents participate, making full use of all scenic spots in the destination.

Second, the spatiality of global tourism.

Third, the driving force of global tourism.

Fourth, global tourism integration.

Fifth, * * * enjoy global travel.

4. What is global tourism? What is the significance of developing global tourism?

Global tourism refers to a brand-new concept and model that takes tourism as the leading industry in a certain region, comprehensively and systematically optimizes regional economic and social resources, especially tourism resources, related industries, ecological environment, public services, institutional mechanisms, policies and regulations, and civilized quality, realizes organic integration of regional resources, industrial integration, and social enjoyment, and promotes coordinated economic and social development with tourism.

Smart tourism refers to the use of cloud computing, Internet of Things and other new technologies, through the Internet/mobile Internet, with the help of portable terminal Internet equipment, to actively perceive the information of tourism resources, tourism economy, tourism activities and tourists, and release it in time, so that people can know the information in time, arrange and adjust their work and travel plans in time, and achieve the effect of intelligent perception and convenient use of all kinds of tourism information.

Therefore, the difference between global tourism and smart tourism lies in that smart tourism focuses on the application of scientific and technological means in tourism, while global tourism focuses on the integration of tourism and industry, biased towards planning and design, and has the nature of development guidance.

5. What does global tourism mean?

Global tourism, that is, in a certain region, with tourism as the leading industry, systematically and comprehensively optimizes and promotes the economic and social resources in the region, especially tourism resources, related industries, public services, ecological environment, policies and regulations, institutional mechanisms, and civilized quality. It is a brand-new concept and model of regional coordinated development to realize the organic integration of regional resources, social enjoyment, industrial integration and harmonious development of economy and society through tourism. This is the essence of Yongxian's global tourism, people's travel, people's exploration and curiosity about other worlds, and people's pursuit of another healthier and better lifestyle, which leads stakeholders to take a series of actions to build and enjoy the whole society. Promoting global tourism is the repositioning of China, and the development strategy of American tourism has undergone far-reaching changes in the new stage. From the scenic tourism mode to the global tourism mode, nine changes should be realized:

First, from the construction and management of a single scenic spot to the overall development of a comprehensive destination. Break the institutional barriers and management walls inside and outside the scenic spots, implement diversified supervision, integrate public services, achieve full coverage of tourism supervision, and effectively combine product marketing with destination promotion. The construction of tourism infrastructure and public services has expanded from scenic spots to the whole region. For example, it is necessary to expand from the tourist toilet revolution in scenic spots and cities to the comprehensive toilet revolution promoted by the integration of urban and rural areas inside and outside the scenic spots. The second is the transition from ticket economy to industrial economy. Classification reform should be carried out, public welfare scenic spots should be opened at low prices or free of charge, and the ticket prices of scenic spots invested and developed by the market should also be restricted at high prices, so as to curb the excessive rise of ticket prices in scenic spots, crack down on disorderly price increases and price fraud, and make tourism go out of the stage of over-reliance on ticket income.

The third is to change from a closed management system in which tour guides must be appointed by travel agencies to an open management system in which tour guides flow freely and orderly according to law. Realize the legalization and marketization of tour guide practice.

Fourth, from extensive and inefficient tourism to fine and efficient tourism. Increase structural reform on the supply side, increase effective supply, guide tourism demand, and achieve a positive balance between tourism supply and demand.

Fifth, from closed tourism self-circulation to open tourism integration development model. Increase the integration of tourism with agriculture, forestry, industry, commerce, finance, culture, sports, medicine and other industries to form a comprehensive new production capacity.

Sixth, transformation.

The ninth is the transformation from a scenic spot that only receives international tourists and narrow international cooperation to all-round and multi-level international exchanges and cooperation that receives international tourists from the whole region. Finally, the transformation from small tourism pattern to large tourism pattern will be realized. This is a sign of regional development maturity, an objective requirement of improving the quality and efficiency of tourism and realizing sustainable development, a universal law and general trend of world tourism development and a new direction of modern tourism development.

4 Understanding misunderstandings Promoting global tourism is not about building scenic spots and hotels everywhere. On the contrary, global tourism pays more attention to the systematic construction of scenic spots and hotels and the rationality of planning and layout. The construction and management of scenic spots and hotels still need to be done, and the quality and level should be improved, but this is not the whole work. In the global tourism pattern, there are landscapes instead of scenic spots everywhere, and reception services instead of hotels and restaurants everywhere. Never equate increasing the number and scale of scenic spots, hotels and restaurants with developing global tourism. Prevent scenic spots, hotels and restaurants from blooming and flooding everywhere. Promoting global tourism does not mean developing tourism everywhere. Global tourism is an active and effective development and protection model. Global tourism emphasizes that tourism development should adapt to the carrying capacity of resources and environment. By comprehensively optimizing tourism resources, infrastructure, tourism functions, tourism elements and industrial layout, the bearing pressure of core scenic spots will be better relieved, core resources and ecological environment will be better protected, and the rational spatial layout and optimal allocation of facilities, elements and functions will be realized. [5]

6. What is global tourism and what are its characteristics?

The global tourism development model is not only to implement and deepen the five development concepts of innovation, coordination, green, openness and enjoyment in the tourism field, but also an important measure to meet today's needs. Take national tourism, individual tourism and self-driving tourism as the mainstream consumer markets to promote the coordinated development of supply and demand. The global tourism model requires the allocation of resources and elements on a global scale, overall planning and construction, the establishment of a comprehensive and coordinated tourism management system, the promotion of deep integration and rational layout of industries on a global scale, and the promotion of tourism development.

1. What are the characteristics of global tourism marketing?

1. Global tourism marketing is the joint marketing of scenic spots, cities, counties and villages.

2. Global tourism marketing has spillover effect.

Second, tourism destination city marketing innovation

1. The transformation of tourism destination city marketing perspective: from scenic spot marketing to integrated marketing.

2. The transformation of marketing communication mode in tourist destination cities: from authoritative communication to personalized communication.

3. The transformation of marketing content in tourist destination cities: from key products to full experience.

4. The transformation of marketing organization mode of tourist destination cities: from single department to comprehensive coordination.

5. Evaluation of marketing performance of tourist destination cities: from economic benefits to comprehensive benefits.

Third, build a brand-new urban marketing framework.

1. Reshape the marketing strategy of tourist destination cities.

First, the transformation of resource-dependent cities. The second is the functional disintegration of super-large cities. Third, the characteristic development of small and medium-sized cities.

2. Reshape the city brand.

3. Construct the urban product system.

4. Build a communication platform.

5. Cooperate with the organization and implementation of urban marketing.

6. Coordinate internal and external marketing.

Fourth, how to do a good job in global tourism marketing

1. Precipitate cultural advantages and create accurate brand positioning.

2. Differentiate the markets inside and outside the province and build a three-dimensional communication channel.

3. Activate the planning inspiration and create a holiday brand worth looking forward to.

4. Strengthen interest-driven and form an efficient organizational mechanism.

5. The tourist experience is paramount, and product innovation and service guarantee should be done well.

6. Supervise the whole process and maintain the overall brand.

Font 20 10-20 10 The whole city is traveling.

As we all know, tourism can accelerate the interaction, integration and overall development between urban and rural areas, and promote the interaction and exchanges between ethnic groups. It is more reasonable to use this concept to guide the development of tourism in a region.

(A) the necessity of strategic planning

Up to now, there are 184 5A-level tourist attractions in China. 2 163 star-rated hotels (including 2424 four-star hotels and 808 five-star hotels) have a total revenue of 5 14. 1 1 100 million yuan in the second quarter. However, there are still some problems in China. China's tourism industry is scattered, small and unbalanced, with few bright spots, and has not formed its core competitiveness and brand influence.

The main reason is that there is no overall planning for American tourism in China, and there is no clear idea for the strategic positioning of tourism development. Therefore, it is necessary to borrow the wisdom of experts and the masses, make a clear positioning, sort out development ideas, determine the implementation path, and take fewer detours on the road of development. Therefore, it is necessary to upgrade global tourism to the level of strategic positioning.

(B) the necessity of industrial transformation and upgrading

The role of the primary and secondary industries in promoting economic development has reached a level, but only the space of the tertiary industry has not been fully exerted.

According to the data released by the Research Group of Tourism Planning Center of National Information Center on July 7th, 20 15, the direct contribution of tourism to GDP in 20 13 and 20 14 years exceeded 7%, and the comprehensive contribution of tourism to GDP exceeded 10%. Tourism indirectly drives the added value to exceed10.5 trillion yuan, drives GDP growth to about 1%, and contributes more than 10% to GDP growth. Among the indirect industries, the tertiary industry plays the most important role, followed by the secondary industry and the primary industry. Among them, the contribution of transportation, accommodation, tourism, shopping and catering to the added value of tourism is close to 90%.

Developing global tourism is the need of the long-term development of tourism, the need of mass consumption upgrading and the need of China's transformation and upgrading. The steady growth and operation of the primary, secondary and tertiary industries have stimulated investment and consumption.

(C) the need for tourists

Tourism consumption demand is diversified and personalized, and the development of global tourism should meet the needs of urban agglomeration and rapid traffic development, so as to achieve the effect of landscape road construction, leisure traffic experience and environmental impact minimization. It is necessary to use the Internet to package smart tourism projects into large projects, and to provide tourists with transportation, information and other conveniences to the maximum extent, thus driving investment.

The allocation of production factors by tourism in the whole region can play a guiding role in tourism! If the focus of our work is still limited to scenic spots, then resource allocation, efficiency improvement and macro-effect are limited. It is necessary to use the concept of global tourism to lay out the development of tourism and give full play to the guiding role of global tourism in the layout of production factors. Only through global tourism can resources be rationally allocated. With the development of tourism, the demand for resources is no longer limited to scenic spots.

Third, use global tourism.

Tourism industry covers many levels, gathering ancient buildings, ceramics, folk customs, religion, frontier fortress and other cultures, and has unlimited development value.

(1) Tourism

Statistics show that in the next 20 years, the per capita GDP of China will exceed $65,438+$5,000, and more than 50% of the residents will enter the ranks of middle income. If residents travel more than five times a year, the national tourism market will exceed 7 billion, and tourism will become the general consumption of most people.

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There are 12 163 star-rated hotels in China (including 2424 four-star hotels and 808 five-star hotels), and the total operating income in the second quarter was 214.11billion yuan. There are also many homestays, which provide a stable guarantee for China to travel to the United States.

(3); line

According to the data released by china tourism academy, in 20 14 years, the tourism market in China achieved steady growth, with 36 1 1 100 million domestic tourists, up10.67% year-on-year; The outbound travel market in China exceeded 654.38+billion for the first time, reaching 654.38+07 billion. it

Tourism is to give full play to the driving force, integration, catalysis and integration of tourism, provide a tourism platform for the development of related industries and fields, insert tourism, form a new format, and improve the development level and comprehensive value. In this process, tourism has also effectively expanded its own development space and promoted the transformation and upgrading of tourism.

For a long time, the understanding of tourism has remained at the level of pure consumption, and tourism is also a new growth point to enhance national happiness, improve national health and promote social harmony. It is a new growth point for optimizing regional layout, coordinating urban and rural development and promoting new urbanization.

Promoting tourism is of great significance for stabilizing growth, adjusting structure, benefiting people's livelihood, improving people's livelihood and promoting employment. One industry can drive five industries, which is conducive to promoting new urbanization, new industrialization, network informationization, agricultural modernization and ecological development.

Comprehensively promoting the development of global tourism will be conducive to the unified development of all walks of life. Guided by tourism, the simultaneous promotion of cultural relics protection, tourism development and urban construction is also conducive to the consolidation of land resources and the integration of capital investment. Coordinate all forces to develop global tourism. Tourism will become a livelihood project.

7. Definition and characteristics of global tourism

Create a global tourism industry, including:

At the national level, top-level design leads the development of global tourism (set up special funds and increase investment support; Formulate guidelines for creating a global tourism demonstration zone; Formulate acceptance criteria for global tourism demonstration zones)

At the provincial level, efforts should be made to promote the development of global tourism (overall layout, key breakthroughs, enhanced assessment, city and county mobilization, resource integration, etc., which are the midfield engines of global tourism development).

At the city and county level, comprehensively integrate and promote the development of global tourism (create a global tourism demonstration zone to promote the development of global tourism, with the city (state) county (city/district) government as the main body, responsible for the overall promotion and flowering)

To promote the development of tourism in the whole region, the market should play a decisive role (with the development of modern tourism, the role of market players has become increasingly prominent, and the whole industry has developed into an industrial cluster, which has built a platform for the whole tourism industry chain).

Participate in the society, * * * build * * and enjoy the development of global tourism (build a good social environment, cultural environment, unique lifestyle and superior service environment for global tourism; * * * Enjoy the fruits of global tourism development)

Supported by science and education, innovative mode promotes the development of global tourism (make full use of modern information technology to build a global tourism intelligent management service platform in the era of big data; Cultivate talents; Tourism reform and innovation)