Exhibition economic effect

In China, convention and exhibition industry is a new service industry with great development potential. On the one hand, its economic benefits benefit many industries such as industry, agriculture, commerce and trade. On the other hand, it plays an important role in opening up markets, promoting consumption, strengthening cooperation and exchanges, adjusting industrial structure, increasing employment and promoting rapid, sustained and healthy economic development. Exhibition economy has strong characteristics of urban economy, and its agglomeration effect, brand effect and radiation to surrounding areas are of positive significance to the establishment of urban image and the rapid development of urban economy. With the continuous development of urban economy, cities that converge information flow, commodity flow, technology flow and talent flow provide conditions for the prosperity and development of convention and exhibition industry, forming a benign development model driven by two directions.

1. Urban economy promotes the development of convention and exhibition industry

Urban economy refers to industries and related activities that can fully reflect the characteristics and functions of cities, and convention and exhibition economy is an important part of urban economy. The status and functions of convention and exhibition industry in cities develop with the scale expansion and functional evolution of cities. Due to the high density of various elements in the city, the modern city has become the center of economic activities, social organizations and cultural activities. The functions and industrial structure of the city have shifted from manufacturing to service industry, and the rise of service industries such as information industry, transportation industry, tourism industry and hotel catering has provided industrial support for the rise of convention and exhibition industry in the city. On the other hand, with the rapid development of economic globalization, enterprises, governments and international organizations are increasingly eager to seek information and strengthen economic cooperation and exchanges, and urgently need an information platform to provide commodity information, exchange industry development trends and obtain advanced technology and experience. Under this background, the convention and exhibition industry, which integrates the functions of information exchange, achievement display, advanced technology dissemination, innovation integration and transaction promotion, has developed rapidly to meet the requirements of the times. It can be said that the promotion of the modern service function of the city directly and indirectly gave birth to the exhibition economy, and the development of the urban economy improved the operation quality of the exhibition economy. The development of exhibition economy requires that exhibition cities have a solid economic foundation, complete public infrastructure, modern exhibition infrastructure, good city image, rich tourism resources, developed tertiary industry, convenient transportation, convenient information circulation, efficient government management level and the support of relevant laws and regulations. Only with the above conditions can a city establish a perfect exhibition market development system and promote the healthy and rapid development of exhibition economy. The development of convention and exhibition economy in the world also shows that the developed areas of convention and exhibition economy often have these excellent conditions, such as Hanover, London, China, Shanghai and Hongkong.

ii. contribution of convention and exhibition economy to urban development

as an urban service industry, convention and exhibition economy itself can bring considerable economic benefits due to its advantages of directness, agglomeration and economy. Relevant data show that the profit of convention and exhibition industry is generally above 2% ~ 25%, which is a pollution-free and efficient economic model. The increase of new net investment in exhibition economy will also promote the growth of consumption and form a multiplier effect. Exhibition economy involves many industries, with obvious agglomeration and amplification effect, and its resource integration function is also manifested in many aspects.

1. the driving effect of related industries

the convention and exhibition industry is a highly related and extroverted industrial sector, and its rapid development can cultivate emerging industries, such as convention and exhibition tourism, and can also drive the direct and indirect development of other related industries. Firstly, the construction of exhibition venues involves many fields such as planning, real estate and architecture; Exhibition activities can attract a large number of people and logistics, thus stimulating the consumption demand of goods and services and promoting the development of commerce and service industry; However, the participants in exhibitions are often migrants, which brings development opportunities to the local hotel industry, catering industry, retail industry and public transportation industry. To successfully hold a large-scale exhibition, it needs the comprehensive support of local transportation, logistics, telecommunications and other basic industries, which correspondingly promotes the promotion of the comprehensive economy of the host city. Exhibition activities, especially large-scale exhibition activities, will also have a strong economic radiation effect on various industries in its surrounding areas and promote the development of regional economy. According to experts' calculation, the direct input-output ratio of the related economic benefits brought by the convention and exhibition industry is 1: 6, and the indirect one can reach 1: 9. In 26, the direct income of China's convention and exhibition industry reached about 14 billion yuan, which led to more than 1 related industries such as transportation, catering and communication, and its income reached 126 billion yuan.

2. Optimizing the urban industrial structure

As the core industrial link connecting the secondary industry and the tertiary industry, the convention and exhibition industry has shown a strong agglomeration effect in adjusting the balance between supply and demand, driving new industries and pulling investment. From the perspective of the secondary industry, the convention and exhibition industry is at the end of the whole industrial chain, which is conducive to information exchange, reduces the circulation of goods, and reduces the supply cost and transaction cost of goods. From the perspective of the tertiary industry, the convention and exhibition industry is located in the upstream of the whole industrial chain, gathering a large number of goods, capital and information, providing good external conditions for the efficient integration of various related industries, promoting the gradual evolution of industrial structure along labor-capital-knowledge-technology-intensive, and optimizing the development of urban industrial structure. At the same time, convention and exhibition activities, especially professional convention and exhibition activities, are often based on the dominant industries of the host city. This circular chain of interactive development between urban convention and exhibition and dominant industries promotes the development of urban economy and enhances the core competitiveness of the city.

3. Improve the city's service function

As the convention and exhibition industry involves dozens of service industries such as tourism, catering, advertising, transportation, etc., it requires complete exhibition venues, convenient transportation, developed information networks, and the implementation of supporting tourism services. In order to obtain the right to host exhibitions, all localities will fully mobilize infrastructure services, public management services, information resources, human resources and image resources through market operation and active competition, so as to enhance the service capacity and quality of urban public services, improve the competitiveness of cities, and achieve a win-win pattern of interactive development between convention and exhibition industry and cities. In 1999, Kunming hosted the World Horticultural Exposition, which made the city's urban construction at least 1 years ahead of schedule, the urban environment was greatly improved, and the civilization and comprehensive quality of the citizens were also improved.

4. The exhibition industry can improve the image of the city

By holding various large-scale and high-level exhibition conferences, especially international exhibition activities, the image, economic situation, characteristic industries, scientific and technological development level, human geography and tourism resources of the exhibition host city can be widely publicized, which can strengthen the understanding and understanding of the city at home and abroad, improve the international reputation and status of the city, promote the prosperity of the city, and promote its popularity.

5. Employment-pulling effect

The domino effect brought by the exhibition economy is also of positive significance in promoting employment. According to the statistics of the Commonwealth Exhibition Industry Federation, nearly 1 employment opportunities can be created for every 1, square meters of exhibition area. Because of the correlation effect of convention and exhibition industry, it will promote the development of other industries and increase employment opportunities in other industries, thus alleviating the employment pressure in cities. In 26, there were 148 exhibitions in Ningbo * * *. According to industry-related methods, the exhibition industry and related industries in Ningbo last year could provide nearly 9, employment opportunities.

third, the development trend of China's urban convention and exhibition

1. Urban convention and exhibition agglomeration

Both internationally and domestically, the convention and exhibition industry has shown a trend of agglomeration development. At present, China has formed five major convention and exhibition economic industrial zones, including the Bohai Sea, the Yangtze River Delta, the Pearl River Delta, the Northeast and the Midwest, and most of the professional exhibition venues are located in economically developed areas such as Beijing and Shanghai, Guangzhou, Dalian, Shenzhen and Xiamen. From the perspective of exhibition revenue, Guangdong, Beijing and Shanghai occupy a monopoly position, accounting for more than 8% of the national exhibition revenue. As in the manufacturing industry, this agglomeration effect will bring about specialized division of labor and synergy effect within the exhibition industry, which is conducive to improving the productivity and competitiveness of the industry, giving full play to the resource sharing effect and saving the marketing cost of exhibition enterprises. The fierce competition brought by industry agglomeration can also enhance the innovation vitality of exhibition enterprises, accelerate the cultivation and growth of exhibition professionals, and thus improve the industrial competitiveness of the exhibition industry.

2. convention and exhibition metropolis

since the French scholar gotman put forward the concept of "metropolis circle" in 1957, the establishment of metropolis circle with big cities as the core is an important trend of regional economy and urbanization development in the world today, and the gradual formation and continuous improvement of metropolis circle with big cities as the center is also the only way for China's urbanization development. Most of China's exhibition belts have begun to take shape, but this scale effect is still very small compared with foreign counterparts, and there is a lack of radiation from leading cities, and the development of exhibition industry between cities is also lacking in coordination and cooperation. There are repeated and vicious competitions in both the construction of central venues and the theme of holding exhibitions. The exhibition economy objectively requires mutual cooperation, and each city in the exhibition belt has its own advantages in developing the exhibition industry, so it is necessary to strengthen cooperation on the basis of maintaining competition. The development mode of China's future convention and exhibition urban agglomeration will be: centering on the cities with highly developed convention and exhibition industry and high exhibition level, which have strong radiation and driving effect on the outer cities, connecting the outer cities through the inter-city industry consolidation, regional infrastructure network and transportation and communication system, and the outer cities will support their own characteristic industries and advantageous industries according to the characteristics of industrial development. This exhibition metropolitan area with complementary advantages, shared resources and linkage mechanism will bring incalculable economic and social benefits.

3. Brand exhibition < P > Exhibition economy is also a brand economy, and building brand exhibitions is an important feature and successful experience in the development of contemporary international exhibition industry. China's exhibition industry is also taking a brand road. At present, a number of exhibition enterprises or exhibitions with well-known brands have emerged in China, such as Shanghai International Convention and Exhibition Center, China Export Commodities Fair and Shenzhen High-tech Fair. However, in the process of developing exhibition economy in China, there is a lack of regional overall concept, low-level and blind competition, and there are not many real international brands. The establishment of brand exhibition depends on the promotion of the software and hardware environment of the exhibition hall, international exchanges and cooperation, the strong support of authoritative exhibition associations and the active participation of industry representative enterprises, the cultivation of high-quality professional exhibition talents and the positioning suitable for urban industrial characteristics. One of the key factors for Ningbo to rank among the top professional exhibitions of domestic clothing and household appliances consumer goods in a short period of time is that according to the characteristics of urban industries, Ningbo chose the clothing industry and household appliances industry as the breakthrough of the exhibition industry, forming three brand exhibitions of clothing, housing and consumption.

IV. Conclusion

Exhibition economy and urban economy are complementary, dynamic and interactive. The city's economy, culture and industry are the resources on which the exhibition economy depends. As an extremely important way and carrier of information production and circulation, exhibition economy greatly promotes the integration and reorganization of social resources, and finally realizes a virtuous circle of comprehensive development of city economy and exhibition economy.