Traditional Culture Encyclopedia - Tourist attractions - The success rate of tourism projects
The success rate of tourism projects
Based on the successful experience of many tourism projects, I think that in order to improve the success rate of tourism projects, the Tourism Bureau, as the competent department of tourism investment, can work from the following aspects:
1. Careful planning
For tourism bureaus at all levels in charge of tourism investment projects, it is necessary to formulate a highly targeted annual tourism investment plan. In practical work, governments at all levels are aware of the promotion of tourism to the local economy, and even governments at the township level are vying for projects, but taking out a dozen or even dozens of investment projects at once regardless of the key points will make the tourism bureau unable to cope, and the time and energy are simply unbearable. Therefore, when making the annual investment plan, we should classify many projects, highlight key projects, make full use of limited funds and manpower, and package and promote leading projects. At the same time, the annual investment promotion plan should clearly list the specific work plan, which projects to focus on, what kind of investment promotion strategy to adopt for each project, and clarify the investment promotion negotiation objectives and working methods of each project. It will also explain in detail the packaging planning and promotion methods of the project, promote the measures of those projects, invite investors to inspect those projects, the personnel, equipment and funds needed for attracting investment, and report to the higher government departments. Solve the problem of funds needed for investment promotion while obtaining the support of the higher-level government, and avoid the situation that "a clever woman can't cook without rice".
2. Exquisite packaging
As the saying goes, people are "three points looks and seven points dresses", so are investment projects, especially second-rate tourism resources, and packaging investment projects are particularly important. It is obviously unrealistic for the investment department of tourism projects to plan every project, but it is obviously necessary to plan the leading projects and key investment projects carefully. In particular, there are usually scenic spots in leading projects.
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