Is it true that tourists tend to travel to unpopular areas?

65438+ 10 65438+reported in March that the US media said that there were 6 million China tourists traveling abroad during the National Day holiday, which may mean a lot of spending in traditional tourist destinations (such as London or Paris). However, more and more tourists from China are taking their families and money to less popular places.

According to the American consumer news and business channel 10 and 12, according to the statistics of the China government, during the Golden Week holiday from 10 to 1 8, China people traveled more than 700 million times. Millions of tourists went abroad. Although they are basically long-term hot spots in Asia, there are also signs that new countries are increasingly attracting them.

According to Youzhan. During the eight-day holiday of this Golden Week, four of the five overseas destinations favored by Chinese mainland tourists are located in Asia, including Hongkong, Tokyo, Osaka and Bangkok, and Paris is the only European city among the top five.

According to the report, in addition to these mainstream destinations, mainland tourists are increasingly adventurous. Some people are looking for further places for their next holiday, while others are avoiding traditional tour groups and turning to self-help tours.

According to Ctrip's data, the travel bookings of new popular destinations have increased by more than 50% this year. Youzhan.com also mentioned similar trends: Morocco, Turkey, United Arab Emirates, Czech Republic, Finland, Austria, Germany, Viet Nam, Cambodia and Italy.

The market survey results show that with the new trend of this tourist destination, the demand for more personalized holiday experience is also increasing.

According to the report, tourists with bulging pockets are trying their best to avoid the same package of travel plans, and tailor-made travel services are rapidly becoming popular among them. Ctrip said that the holiday factors that more and more China tourists are looking for include "avoiding crowds", "not shopping" and private tour guides.

Ben Cavendish, head of China Market Research Group, a consulting firm, said that when tourists go to places where others have never been, they will feel superior, which has become a trend of the middle class.