It’s coming fiercely! Overseas Chinese Town won 2 places in a row in Dongguan! What kind of Dongguan will we see in the future?

The Dongguan land auction boom continues, but OCT has aggressively acquired two commercial and residential properties in Dongguan. On July 9, it won the Humen commercial and residential property for 700 million yuan, which is equivalent to a floor price of 20,000 yuan/㎡. On July 10, it acquired Liaobu commercial and residential land for RMB 894 million, equivalent to a floor price of RMB 17,949/㎡.

What makes this company with rich experience so confident when bidding for land?

OCT was born in Shenzhen, the forefront of reform and opening up, in 1985. It is one of the first batch of national cultural industry demonstration bases, one of the top 30 Chinese cultural enterprises, and one of the top 20 Chinese tourism groups. The group has been rated A-level in the annual performance appraisal by the State-owned Assets Supervision and Administration Commission of the State Council for eight consecutive years. In 2018, its operating income exceeded 100 billion, total profits exceeded 20 billion, and total assets were nearly 450 billion. Its efficiency ranked among the top 20 central enterprises, and its revenue and profit growth rate ranked first. Ranked among the top 10 central enterprises, it is a large central enterprise directly managed by the State-owned Assets Supervision and Administration Commission of the State Council.

Entering the new era, OCT closely follows the national new urbanization strategy and proposes "culture + tourism + urbanization" under the guidance of the five development concepts of "innovation, coordination, green, openness and enjoyment". " and the innovative development model of "Tourism + Internet + Finance", focusing on the strategic positioning of China's cultural industry leader, China's new urbanization leader, and China's all-region tourism demonstrator, through industry "culturalization" and cultural "industrialization" based on The current main business has formed five major development directions: cultural industry, tourism industry, new urbanization, electronic industry and related business investment. It explores the "Culture +" model and comprehensively innovates from the dimensions of strategy, system, technology, product, business model and other dimensions to form characteristics. The road to development achieves leapfrog development.

It seems that OCT’s “cultural tourism + real estate” strategy is a powerful weapon for this central enterprise. It uses tourism to expand social impact, uses real estate income to feed tourism, and closely follows the country’s new urbanization strategy. It has become a One of the leaders of new urbanization in China. The fate between OCT and Dongguan was determined by the cultural tourism project.

In fact, as early as October 2018, the Dongguan Municipal People’s Government signed a comprehensive strategic cooperation framework agreement with the OCT Group to build multiple tourism projects in Dongguan. In the next five years, OCT Group will make key construction investments in Guancheng, Wanjiang, Daojiao, Xiegang, Tangxia and other towns. Key projects include the following:

⒈ Dongguan Memory Project

The project is located in the downtown area, at the intersection of Guancheng and Wanjiang, and it relies on Dongguan Waterways, comprehensive historical and cultural resources in Wanjiang and Guancheng District, with the starting point of "seeing the mountains, seeing the water, and remembering the nostalgia", through functional activation, architectural renovation, customs and style restoration, and integrated unique cultural tourism routes .

⒉Waixiang Daojiao Characteristic Town

The project is located in the middle of Daojiao City. The project research area is about 8 square kilometers, extending to Hongqiao Road in the north and Hongqiao Road in the south. It is at the intersection of Dongguan Rice and Wanjiang River, with Wanjiang River in the west and Dongguan Waterway in the east. With the goal of building a core area for water town tourism in Guangdong Province, a national water town ecological civilization construction demonstration area, and an important window for international tourism culture, we plan to build a complex with urban entertainment, cultural tourism, art experience, scientific and technological creativity, health care, and boutique hotels. An integrated "international TOD water town tourist destination.

⒊ Xiegang Yinping Wetland Park

The project covers a total area of ??about 7.16 square kilometers. In addition, it is planned to The old village of Li Village and Yinpingshan Forest Park will also be included in the planning scope, taking advantage of the good mountains and rivers, based on wetland protection and natural conservation, leveraging the experience of OCT wetland development, actively exploring quality and differentiated development and operation models, and introducing design hotels. , special B&B and other projects to create high-quality agricultural tourism projects and Shenzhen-Dongguan Huicheng Back Garden

⒋Tangxia Cultural Tourism Comprehensive Project

The project is located in Tangxia. In the northern part of Xia Town, the project research scope is 1,700 acres. Utilizing the resource advantages of Shannan Jushui and Wandi, we will introduce well-known cultural industry brands such as Bona Cinema and Li Dun Musical to integrate and enhance Tangxia’s cultural industry resources and cultivate them. The Greater Bay Area's film and television production, musical creation, performance base and other industrial clusters have created a cultural and art industry exchange and trading platform in the Pearl River Delta.

After a series of cultural tourism projects were launched, OCT is now listed through land bidding. The market has received commercial and residential development, and I believe OCT will bring a different style to Dongguan's housing projects, integrating culture and tourism with real estate, improving Dongguan's living standards and sublimating the concept of living.