Are the travel needs of the elderly diversified?

Judging from the current tourism market for the elderly, the tourism consumption of the elderly has ushered in a new round of upgrading. From the traditional group sightseeing tour, to free travel, and now to the theme tourism. As the elderly and friends go to more and more destinations, they are no longer interested in traditional travel methods and purposes, which will also force travel agencies to continuously increase the connotation and nutrition of tourism in the process of producing products to meet the individual needs of consumers.

Nowadays, the elderly pay more and more attention to their health. Tourism is not only for entertainment, but also for physical therapy. According to the change of market demand, CYTS Travel Network has launched a leisure tour tailored for the elderly, which is divided into three categories: leisure life, leisure physiotherapy and leisure entertainment. Leisure tourism has been paid more and more attention by the elderly, and the proportion of choosing leisure tourism routes has greatly increased.

According to the increasingly diversified travel needs of the elderly, cruise, go on road trip, photography theme, etc. They are all modes of travel that the elderly like. It can be seen that the travel style of middle-aged and elderly tourists is gradually changing and improving. The exclusive group of Zhongxin Tourism Members will also circle different elderly people according to their hobbies and launch a theme series of "customized tour circle" to meet the all-round travel needs of middle-aged and elderly tourists. The sunset group for middle-aged and elderly tourists will be equipped with a double leader, who will also prepare hot water bottles, reading glasses and other commonly used items for middle-aged and elderly tourists.

In the red line and sunset line of Zhongxin Tourism, in addition to software services, we also pay more attention to the inner feelings of middle-aged and elderly tourists. In the cruise line, theme activities such as nostalgic review of old photos and poetry reading will be launched. As a brand-new holiday mode, cruise ship has no pain in traveling, covering various holiday elements such as eating, living, traveling, shopping and entertainment, and is very popular among the elderly. For example, the Mediterranean cruise ship "Lyric" and the Costa cruise ship "Selena" recommended by the donkey mother around the Double Ninth Festival are in hot demand.

Silver-haired people's special requirements for tourism products and services cover many aspects, such as eating, living, traveling, shopping, entertainment, etc., and are dominated by the style of "deep experience and slow pace", so that parents can easily "leisure travel". For example, China International Travel Service's slow-moving Jiangnan Oriental Soft Sleeping Train sleeps in Wuzhen, tours Hangzhou and Shaoxing with different tastes, and travels all over the water towns by boat. Mama Donkey's "165438+ 0-day group tour of Guilin, Yangshuo, Bama, Detian and Beihai" preferred the train sleeper, visited the landscape of Guilin at a slow pace, and went deep into Changshou Township, Bama, Guangxi to explore the secret of longevity and health preservation.