Model essay on business planning of handicrafts

There must be a business plan, so as to go further in the future. Give you a model essay on business planning of handicrafts, I hope you like it!

Model essay on handicraft business planning 1

I. Company

Company introduction: _ _ is a modern leisure manual workshop integrating China traditional manual production and introducing foreign fashionable manual elements. Mainly DIY hand-made, including making exquisite gifts, hand-made pottery, dolls, bouquets, designing clothes, making their own ideal clothes, drawing their own patterns on clothes, etc ... Our DIY handicraft company can provide customers with the emotional gifts they want most. Customers tell us their inner needs, and we provide them with raw materials and guide them to complete their gifts. This can not only give each other a beautiful gift, but also give each other a deep affection, make each other feel polite and affectionate, and feel deep warmth.

Mission: Inherit and carry forward Chinese traditional handicraft culture, create conditions to eliminate contradictions and pressures in consumers' real life, harmonize social environment, increase employment and improve residents' happiness index. Fully assume corporate responsibility and help build a harmonious society.

Company tenet: do what you want to do and get the most sincere return with the least effort. Dare to think and do, and realize your dreams at the least cost.

Company goal: satisfy the curiosity of consumers, create a relaxed and pleasant artistic atmosphere, and pursue the maximization of the company's interests. With the help of the new leisure industry, we will strive to occupy the main share of the traditional leisure industry market and eventually occupy a certain share of the overall leisure market.

Second, technology and products.

Industry background:

Leisure industry is the product of modern industrial civilization or modern society. Originated in Europe and America, it appeared in the middle of19th century. In the 20th century, with the rapid development of science and technology, leisure-related industries gradually emerged. The 1970s was a period of rapid development.

Leisure industry refers to the industrial field closely related to people's leisure life, leisure behavior and leisure demand (material and spiritual), especially the economic form and industrial system led by tourism, entertainment and service industry, which has become an important pillar industry of national economic development. Leisure industry generally involves national parks, museums, sports (sports, facilities, equipment, maintenance, etc. ), film and television, transportation, travel agencies, tour guides, souvenirs, catering industry, community services and related industrial clusters. Leisure industry not only includes the production of material products, but also ensures people's pursuit of cultural and spiritual life.

At present, there are many kinds of leisure industry markets in China, mainly including bars, discos, KTV, cinemas, amusement parks, tourism and holidays, swimming and fitness, music cafes (including bars), billiards, golf, bowling, and amusement parks (such as shooting, hunting, horse racing, game machines, bungee jumping, go-karting, hot air balloons, parachutes, etc.). Judging from the current market reaction, consumers are very interested in the novel leisure market.

In view of the above situation, in the process of products entering the market, we will take marketing as the main means to improve the company's popularity and strive to occupy the main share of the traditional leisure industry market and a certain share of the overall leisure market. Our company is a new leisure industry. In the long run, DIY manual entertainment projects have long-term economic and social benefits.

Main DIY products:

Our company provides raw materials and corresponding technical services, so that customers can make their own ideal items. The DIY services we provide mainly include traditional handicrafts such as soft pottery, pottery making, fabric products, 3D face dolls, paper flowers, resin artificial flowers, clone DIY, magic colored balls, flower paste galleries, handmade candles, handmade soaps and so on-paper cutting. In addition, the company also provides a special area for the transformation of old things, where consumers provide raw materials and the company provides professional advice for customers to choose.

Product introduction:

Soft pottery: Soft pottery is a project that fully emphasizes DIY design concept, and it can produce ever-changing design effects through simple tools. Soft pottery has no requirements for DIY designers, and it is extremely easy to get started. China's original clay sculptures and dough sculptures, including pottery sculptures, can be done. Soft pottery making is an activity without age limit, which is suitable for both preschool children and young people DIY. Fabric products: Fabric products are practical and decorative, and the choice of furniture fabric products often reflects the taste and cultural background of home owners. Although the fabric products are small, the connotations expressed are very rich. The varieties include cross stitch, mobile phone pendant, mobile phone case, business card case, wallet, pillow, landscape painting, figure painting, incubator, cute little toys, aprons, lampshades, cosmetic cases, mobile phone cases, handkerchiefs, scarves, hats, gloves, corsage, rings and so on.

3D face doll: the plane photo is specially processed by professional equipment, and the new technical materials create a concave-convex contour effect. After processing, a three-dimensional plush doll with bright colors, clear face and not easy to destroy is your single doll. You can package the 3D face doll into a bouquet as a gift for couples to give each other and surprise your girlfriend, as if you were a doll, so cute. And it's very professional and the packaging is gorgeous. The 3D face doll also has the voice function, and the lovely doll sends out the words "I love you". I think it will definitely become a fashionable choice, and the era of personalization and diversification will definitely make dolls diversified.

Resin artificial flower: Resin mud flower, also known as magnetic mud flower, bread flower and artificial flower, is a new generation of high-grade artificial flower with resin clay sculpture as the main raw material, 100% handmade and 100% green, which is the best choice for home decoration! Compared with the traditional imitation plastic flower and silk flower, it has the following characteristics: handmade and unique in shape.

Cloned DIY plaster mold: This technology uses the quick-setting material-clone glue, which is made of special materials for beauty and imported natural plant fibers. It not only has no uncomfortable feeling and adverse effects on human body, but also has certain beauty and skin cleaning effects on cloned skin!

Handmade magic colored ball DIY: When lovely colored balloons turn into dancing butterflies, blooming flowers and lovely fashion figures in our hands, our mood will also become unimaginable exquisite. In this process, a beautiful picture, a cute little animal and a bunch of beautiful flowers easily become the most jumping ornament in the home. Make an original gift for friends, family and yourself with all kinds of colorful balloons.

Market prospect evaluation of manual workshops;

Doing business sells not only products, but also culture. Those who do well in this field, such as KFC and McDonald's, are successful because they have built a bridge between the market and culture. China is a great country with a culture of 5,000 years, and its traditional culture is profound enough to form a huge industry. If these traditions can be organically connected with the market, it will not only promote the culture of the motherland, but also be a business opportunity.

The most important thing in dealing with arts and crafts is diligence and wisdom. All the work in the workshop is done by hand, and hard work is inevitable. The design of patterns needs collective wisdom. In view of the rapid economic development and the accelerated pace of life of our people, we are becoming more and more unfamiliar with traditional culture and seldom do the little things we like. Our company just provides a way for people who are tired of work to cultivate their sentiment and exercise their hands-on ability, which is suitable for adults and children! Wide consumer groups and good market prospects.

Third, market research and analysis.

Population: China is a country with a population of1400 million. The population is still growing, and it is expected to reach1600 million in the future. The domestic consumption population is huge.

Economically: China's economy is recovering and developing rapidly, which is likely to usher in rapid development. Residents' income is increasing, their spending power is increasing day by day, and their enjoyment expenditure is increasing rapidly, so the potential consumers will be incalculable. Influenced by western culture, China residents pursue fashion and individuality, and our company's business just caters to this.

Political and legal aspects: policies support cultural and creative industries. Spring is coming.

The national 11th Five-Year Plan has taken the creative cultural industry as an important measure to adjust the economic structure, and a series of policies and measures to encourage the development of the creative cultural industry have been issued from the central government to the local government. The Ministry of Culture clearly stated that the cultural industry should achieve an average annual growth of 15% within five years.

To sum up, the creative market will never shrink, and the macro environment for our business development is good. Orientation and analysis of consumer groups. Because our company takes a "fashion" and "healthy" route, the target of appeal is young people aged 15-30, mainly students at school.

College students (about 60% of consumers)

Psychoanalysis: University is a cultural and psychological demand for modern college students to enjoy leisure and show their individuality.

Purchase analysis: College students have certain economic consumption ability.

Primary and secondary school students (about 15% of consumers)

Psychoanalysis: Students in this age group are fun and have a strong interest in novelty.

Purchase analysis: DIY hand-made is conducive to cultivating children's hands-on ability, and parents support purchase.

Office workers (about 20% of consumers)

Psychoanalysis: curiosity, in order to relax body and mind, the need of interpersonal communication.

Purchase analysis: giving away relatives and friends to commemorate the collection.

Art college students (about 4% of consumers)

Foreign consumers (about 1% of the consumer population)

Conclusion: Our products and services can satisfy people's psychology of pursuing novelty, individuality and relaxed consumption atmosphere to a great extent.

Estimated market share and sales:

Once the "handicraft workshop" is in operation, it should be able to open the market soon. Customers are no strangers to this kind of similar manual workshop, so there is no unacceptable difficulty. Moreover, our company not only combines the projects and advantages of different workshops, but also has its own characteristics and new projects, which will definitely make customers shine. We expect the company to account for about three times the local market share in the initial stage of new listing. Sales should also be optimistic.

Stage analysis of current life cycle;

According to the survey, the size of the birthday gift market in China is 65.438+0805 billion yuan, and a small county with a population of 65.438+00 million includes tens of millions of markets. There is also a couple gift market of 280 billion yuan; 380 billion yuan puzzle product market; The cartoon animation market is 654.38+0.20 billion yuan; Coupled with personalized digital, holiday supplies, ornaments, flowers and school supplies, the market capacity adds up to a huge astronomical figure. Our company will focus on these projects and start a business through the concept of DIY personality and creativity. Why worry about no market?

With the rapid development of social economy, people's material life has been greatly enriched, and higher requirements have been put forward for spiritual life. Especially in the past two years, manual DIY has mushroomed and the market is growing. Judging from the current development, the market value of DIY workshop is increasing, and the application field and process development scope are also expanding. However, there are not many comprehensive DIY workshops like our company, which are in the primary stage of development, so the prospects are great and full of opportunities and challenges.

Future market development trend:

With the development of "_ _" and the expansion of customer base, we will start to develop our own franchise stores and chain stores. On the other hand, there should be a comprehensive DIY workshop similar to our company in the market, which will inevitably occupy some of our customers and markets. Our company's goal is to attract more customers with well-managed, novel and attractive products within four years and become the first in the same industry in China.

With the development of national economy, people's living standards are constantly improving, and material civilization is rising year by year, which leads people to pay more and more attention to spiritual cultivation. DIY industry provides a way for modern people to decompress and relax. Secondly, there are more and more kinds of gifts, and the general styles can no longer meet people's needs. DIY gifts are novel, unique and thoughtful. Therefore, it has great development potential.

Fourth, the competition analysis

Competitive products and competitors:

Open the internet, search for handicrafts, and you can see thousands of web pages and articles as well as handicraft companies. As you can imagine, the competition in this field is fierce. Products vary widely, from tradition to fashion, from mainstream to non-mainstream, from paper-cutting to sculpture, from painting to weaving. There are countless competitors, so the competition in this field is extremely fierce.

Peer competitors (DIY seminar):

According to the developed degree of DIY workshop market, the domestic DIY workshop market is mainly divided into three categories:

(1) Big cities in developed coastal areas. This market has a relatively mature urban manual shop, which is closely integrated with the website. The competition is fierce.

(2) Some large and medium-sized cities in central China. Traditional pottery workshop. The competition is relatively small.

(3) Small and medium-sized cities without DIY workshops. No competitive state.

Potential competitors:

Consumers in bars, Internet cafes, KTV and other places are mostly white-collar, young men, women and students, and their share in the whole entertainment market is very large.

Competitive advantages and disadvantages:

(1) competitive advantage: our company adopts advanced modern management concepts and traditional production techniques, and has a group of elite teams, folk handicraft production experts and high-quality service personnel. The handicrafts produced have high standards, good quality and strong competitive advantages.

(2) Competitive disadvantage: lack of management experience and funds. This company is not famous. The market share is almost zero.

Model essay on business planning of handicrafts II

I. General situation of the enterprise

Main business scope:

The project I founded is "Cinnabar Mud Crafts Processing Factory". Mainly engaged in the design, production and wholesale of small handicrafts, not engaged in retail for the time being.

The main products are: Pegasus, Bodhisattva and Tian Fei, and the varieties are *** 18.

In the early days of this enterprise, it was mainly designed and produced by itself; Attached sample processing. Wholesale-oriented sales method, not to engage in credit sales, to reduce the financial pressure. Due to the shortage of manpower, we will not do retail for the time being, but will set up booths in tourist areas in the future, mainly to understand the market demand and improve the design and production.

The product market prospect is broad. According to the survey, 80% of tourists who come to our province will buy souvenirs. Only one tourist area sold 6.5438+0.5 million pieces of "Cinnabar Mud Crafts" a year, while other nearby scenic spots sold 6.5438+0.5 million pieces at the same time, with a market capacity of * * 300,000 pieces, while only 6.5438+0.9 million pieces were produced locally.

Second, the personal situation of the author of the business plan

Previous relevant experience (including time)

_ _: The mechanic of the former town ceramic factory is highly skilled and has been engaged in ceramic processing for more than 20 years. Served as a team leader, with certain production organization ability.

_ _: I have worked as a salesman and business supervisor in supply and marketing cooperatives, and I have some experience in dealing with the market.

Educational background and related courses (including time)

_ _ and _ _ both graduated from junior high school.

Third, the market evaluation

Target customer description:

The final customers are middle-income people who make up the majority of tourists.

The target customers are shops in various tourist attractions, providing them with handicrafts with "low price, simple style, easy to carry and local characteristics".

We can cooperate with souvenir companies, handicraft companies, trading companies and decoration companies in the future.

The market capacity is 300,000 pieces, the local supply is only 6.5438+0.9 million pieces, and the market with 654.38+0.65438+0.0000 pieces is available for preliminary competition with foreign enterprises.

If our factory can account for 100000 pieces of 1 10%, the initial production capacity can be guaranteed to be full. At the same time, by adopting various methods to improve the design, production and sales, it is entirely possible to occupy about 5% of the local supply market, and the total of the two items is _ _. But it only accounts for 6.7% of the whole market, and there is a lot of room for development.

Changing trend of market capacity:

With the development of the western region, the number of tourists increases and the market capacity expands; However, competitors will also increase, and the expansion of market capacity may be slower than the intensification of competition. Therefore, we must practice our internal skills, have a sense of being one step ahead, and achieve "sales generation, production generation, design generation and development generation".

Main advantages of competitors:

1, start early

2, there are employees, and the output is large.

3. Set up stalls at scenic spots to understand the market.

4, the price is low

5. Have certain sales channels.

6. Have some experience

Major disadvantages of competitors:

1, the product is simple

2. There are few varieties

3, the product is imitation.

4. No packaging

5. No plan

6. There are no advertisements

7. No trademark.

The main advantages of this enterprise over its competitors:

1, exquisite products

2. There are many varieties

Step 3 design it yourself

4. There is a package that is easy to carry.

5. Have a certain plan

Step 6 prepare for publicity

7. Sticking a trademark to create a brand

Main disadvantages compared with competitors:

1, starting late

2, the output is small

3, do not understand the market

4. The price is higher than theirs 1 yuan.

5. No channels

6, no experience

Fourth, the marketing plan

1, product:

The main features of a product or service

Close to the background theme of the Silk Road, we should first make three series of flying horse, bodhisattva and flying sky, and highlight "simplicity and local characteristics" through "modeling design and antique". Small size, good packaging and easy to carry.

2. Price

Discount sales orders up to 200 pieces can enjoy a 5% discount.

30% of credit orders can reach 200 pieces for three consecutive times.

Model essay on business planning of handicrafts 3

Enterprise name: warm DIY

Manual workshop address: _ _ area

Entrepreneur: _ _ _

Tel: _ _ _ _ _ _

Capital requirement: 654.38+500,000 yuan

I. Summary

DIY originally meant do it yourself. With the increasingly colorful life and the improvement of living standards, people have a growing demand for handicrafts, but at the same time, they pay more attention to integrating feelings into things and pursuing novel personality, and begin to hope to participate in the production process of unique handicrafts. Warm DIY workshop products come from nature, close to life, hand-creative, personalized style, novel and unique shape.

Second, the enterprise introduction

Hand Warming Workshop is a modern leisure manual workshop integrating traditional manual and fashionable manual elements in China. Mainly DIY hand-made, including hand-made soft pottery, 3D face dolls, resin flower artificial flowers, fabric products, etc. The purpose of warm DIY workshop is to melt feelings into gifts and give love to things. Let every guest feel the deep heart of the handmade workshop products.

Third, product introduction

Soft pottery: Soft pottery has no requirement for DIY level and is extremely easy to use. Soft pottery making is an activity without age limit, which is suitable for both preschool children and young people. DIY fabric products are both practical and decorative, which can better show the taste and cultural heritage. The varieties include cross stitch, mobile phone pendant, mobile phone case, card sleeve, wallet and so on.

3D face doll: a three-dimensional unique doll made by processing plane real photos.

Resin artificial flowers: 100% hand-made, 100% green, a new generation of advanced artificial flowers, with a realistic degree comparable to real flowers.

Fourth, market analysis.

With the improvement of living standards and quality, people begin to pursue novelty, dislike similar products, and pay attention to characteristics, individuality and significance when giving gifts or using them for personal use. In view of this demand, DIY products made in this workshop or by customers themselves can meet the unique souvenirs between couples, meaningful gifts between friends and practical and environmentally friendly products between relatives, and meet the needs of individuals to enjoy DIY entertainment. Handmade workshops are located near schools, colleges and universities, especially for girls. Handmade workshops are moderately priced, there are no competitors of the same type nearby, and there are enough customers.

Verb (short for verb) management team

general manager

Marketing manager: _ _ Sales manager: _ _ R&D manager: _ _ _

Six, product manufacturing

These products are mainly made by hand. Production equipment procurement sewing machine, 3d face doll processor, etc. According to the needs of products, quality inspection must be carried out before the products are put on the shelves.

Seven. sales planning

Take the marketing channels of direct sales stores, cooperation with shops inside and outside the school and handicraft shops in scenic spots, combination with labor classes in primary and secondary schools and combination with online sales; Adopting membership system and trial promotion; The product is priced within 50 yuan.

Financial plan: the capital budget is 6,543,800+0.5 million.

It is predicted that the income will start to be profitable after three months of opening, with a monthly profit of 6,000 yuan and a monthly growth rate of 10%. Balance Sheet Fixed Assets 30000 Current Assets 50000 Decoration Expenses 20000 Raw Materials 20000 Inventory Goods 10000 Payable Wages 10000 Rent Payable 10000.

Risk management: DIY industry is the leader of the new trend, which will be crowded out by other industries, and DIY technology is immature, the target customer base is limited, and the products are easy to be unsalable; At the beginning, it is easy to have poor capital turnover, poor management and poor image.

Exit mechanism: if the operation is not good, it can be transferred to a manual workshop.

Model essay on business planning of handicrafts 4

Activity plan

(1) Preparation activities

"Sunshine" Love Society will draw up the specific process plan of the activity and submit it to the College Youth League Committee for review and revision. Logistics work is arranged by the organization department. (Mobilize other associations when necessary)

The activity notice drafted by the Propaganda Department is handed over to the College Youth League Committee to send a notice to all departments, inviting students from all departments to participate, and at the same time, it is publicized to students through banner poster broadcasting and other means to encourage students to actively register.

(2) Activity registration

Applicants: all students of Fujian Institute of Technology (Cangshan Campus)

Registration method: register in your class, and the monitor will report to HKCSS office.

(III) Activity arrangement: (specific process)

The competition is divided into three parts:

165438+1October 20th-65438+February 10, and the works will be collected in the whole school; Collect all kinds of handicrafts from students in each class, and submit the entries to the office of the Chinese Academy of Social Sciences after the primary selection and selection of female students in the class and department.

65438+February10-65438+February 65438+February 12, the licensing stage; Counselors of all departments, teachers of the Communist Youth League Committee, and the president of the student union will publicly grade the works, and the college student union will issue awards in a unified manner. The works will be kept by the Women's Department of the College Student Union, and the Photography Association of the Student Union will be invited to take photos as a souvenir.

On June 5438+February 65438+May, "Sunshine" Love Society, College Star Entrepreneurship Association and Photography Association presented outstanding works to Fuzhou School for Deaf-mute Children, and organized members to learn sign language on the spot and hold hands with deaf-mute children. At the same time, some excellent works will be auctioned in schools for the deaf.

(4) External relations

1, cooperated with a newspaper, invited newspaper reporters to cover and report, and made good publicity for this activity.

2, fellowship with a company, at the same time do a good job in the promotion of colleges and enterprises.

(5) Award selection

Scoring standard: total score10;

Creativity 3 points

Aesthetic 2 points

Exquisite 2 points

Environmental protection 2 points

Practical 1 min.

Award setting and awards:

The first prize of this competition 1 will be awarded with certificates and bonuses.

Three second prizes, certificates and bonuses.

Five third prize winners will be awarded certificates and bonuses.

Merit Award 10, certificates and prizes will be awarded.

There are also two outstanding organization awards.

Note: Entries are reserved by the organizer; There are photos of the works on the award certificate.

Submission method: please submit all the manuscripts to the office of the college association after receiving them. The deadline for submission is _ _ _ _ year 65438+February 65438+May 5.

(vi) Late stage of activities

1, the winners were announced by the Propaganda Department on the red list.

2. Summarize the advantages and disadvantages of the activity, submit it to the organization department for discussion, and submit it to the presidium for the record.

Work forms: handicrafts, paper products, woven goods, cloth products, plastic products, bamboo products, ceramic products, etc. (excluding calligraphy and painting).

Entry requirements for intransitive verbs:

1, the theme of the work is distinct, the content is healthy and uplifting, and the conception is ingenious and creative.

2. The work must be made by yourself, and the finished product cannot be purchased from the market.

3. The entry form is not limited. You can enter individually or collectively.

4. Entries should indicate the name of the work, producer category and name.

5. The entries will be selected and displayed in a unified way, and some of them will be donated to schools for the deaf in the form of love around 12-05.

Second, the activities of publicity

1. Banner: Pull banners in conspicuous places with large traffic on campus for publicity.

2. Broadcast before the game should be vigorously publicized, and the award-winning situation of outstanding works should be reported after the game.

3. Leaflets: in the form of leaflets, leaflets are distributed to dormitories of various departments, and the leaflets should reflect the logo brands of the Academy of Social Sciences and the organizers.

4. While moving, the photography association will take photos and then hold a photography exhibition.

Three. Activity budget

Banner: 200

Leaflet: 70

Color spray: 150

Bonus: 200.

Other invisible expenses: 100

Total: RMB 760 yuan

4. The expected effect of the activity

Through this activity, we can enrich students' daily activities, give full play to their imagination, fully mobilize their enthusiasm, and also turn our usual waste into treasure, and cultivate students' good habits of thrift; It can also make students pay more attention to the vulnerable groups in society and help them within their power. At the same time, through the propaganda of newspapers and radio stations, the visibility of our school can be greatly improved, and the engineering college can also leave a good impression on the masses, which will play an inestimable role in future enrollment and employment. At the same time, when we are doing activities, we can also do very good publicity for businesses, provide markets for businesses, and win the love and welcome of the public.

Articles related to the model essay on business planning of handicrafts;

★ Model essay on business plan of handicraft factory

★ Five selected business plans

★ Craft business plan template

Examples of parent-child activities in diy handicraft production

★ Business Planning Scheme 2020 Latest Business Scheme

★ A Complete Collection of Business Planning Schemes Practical Business Planning Schemes

★ Business Plan Selected Business Plan Collection

★ Collection of business plans and enterprise plans

★ Business planning book Business planning scheme

★ Four humble entrepreneurial projects and four small entrepreneurial projects.