SWOT Analysis of Tourism Ecological Resources in Huangshan Mountain

Advantages: 1 Natural eco-tourism resources are unique, and humanistic tourism resources are unique. It is known as "the five mountains return without looking at the mountains, and the Huangshan Mountain returns without looking at the mountains".

2. The organizational structure is reasonable and the laws and regulations are sound.

3. This area is located in the Yangtze River Delta, with convenient transportation and close to the mainstream tourism market.

4. Policy support. The "86 1" plan and "443" plan of Anhui province clearly put forward that Huangshan should be built into an international tourism and holiday base.

Disadvantages: 1, the place name is chaotic, and the naming problem of Huangshan Mountain is still difficult to solve.

2, the economy is single, and the tourist seasons are very different. The peak season is mainly concentrated in May-10 and holidays, and other periods are relatively deserted.

3. The quality of some tourism products is poor, and the reception facilities need to be improved.

4. Lack of tourism marketing promotion.

5. The economic aggregate and tourism aggregate are low.

6. Lack of high-quality sports tourism talents.

Opportunity: 1. The demand for sports tourism is increasing year by year, and the tourism market is broad.

2. Opportunities brought by exchanges and cooperation in the new era.

3. Opportunities brought by Beijing Olympic Games and Shanghai World Expo.

Threat: 1. Sports tourism will bring some negative effects to the environment.

2. The fierce competition environment of surrounding tourist destinations. Huangshan is close to Jiangsu, Zhejiang and Shanghai, and Qiandao Lake, Wuzhen and other scenic spots are highly competitive.

3. The tourism management system is backward. There are collective enterprises, foreign-funded enterprises and private enterprises engaged in tourism in Huangshan City. The nature, scale, economic level and service level of various enterprises vary widely.