After the rich experience in Shaanxi, the Terracotta Warriors also joined the "ice cream war" in the scenic spot. How to treat the hot phenomenon of Wenchuang ice cream?

In my opinion, the explosion of Wenchuang ice cream is actually a short-lived phenomenon formed by the superposition of many conditions.

First of all, 5 18 is International Museum Day, and major cultural and artistic institutions will carry out their own related public activities, which is also the reason why Wenchuang ice cream takes root. After all, as far as I know, these ice creams are almost all launched on the same day, and there is no question of who copied them.

Similarly, this leads to the second condition, that is, the creativity and production process of ice cream itself is extremely simple and easy to think of. After all, 5 18 has entered the summer, and it is not the first time that various museums take food as a selling point:

Compared with folk food workshops, cultural and artistic institutions (mainly museums) have their own ip. The decoration and modeling of many museum items can be directly used, which virtually reduces many design costs and authorization costs. Moreover, each museum has its own unique theme culture, so it is difficult to make the shape of Wenchuang ice cream homogeneous (although the taste is definitely homogeneous ...).

Finally, on 5 18 International Museum Day, we can see that topics related to museums and cultural creation are being discussed on the hot search, which is actually a reflection of the public's enhanced integration of traditional culture and modern social life in China. The experience that the public can get in the museum is no longer limited to the traditional vision and hearing, but begins to extend to many aspects such as touch (various interactive activities) and taste (wenchuang ice cream, wenchuang cake, etc.). ), which further promotes the motivation of tourists to visit the museum and the opportunity for a second visit. In my opinion, this is a very good thing.

I hope the museum can strictly control the quality and price of Wenchuang food. As far as I know, the price of Wenchuang ice cream in Shaanxi is between 15-30 yuan, but the taste is described by the taster as "a bell tower milk cake similar to two yuan". Just high price and low quality can't satisfy the tourists who buy it. Everyone just wanted to keep it fresh, so it passed quickly.

Moreover, if you don't eat ice cream to other snacks, children, the elderly and people with weak constitution may cause a series of problems such as diarrhea, so you must make it clear to tourists when you buy it to avoid causing discomfort to tourists.

I also hope that more and more cultural heritage ideas can be turned into real products and presented to everyone.