How to collect information to influence tourists' decisions?

Information such as product quality and service level of tourist destination will have a great influence on tourism decision-making, which directly determines the final determination of tourist destination.

According to the research of Qiu Fudong and Wang Jing, generally speaking, pre-purchase information collection includes internal information and external information, and external information usually comes from four information sources, namely personal information, neutral information, advertising information and personal experience information.

Word-of-mouth information is the personal experience of relatives, friends, classmates, colleagues and other acquaintances of tourists, which not only contains objective descriptions, but also has guidance, and its comments will have a great impact on tourists' travel decisions; Neutral information refers to information that is spread through neutral institutions such as newspapers, books, movies and television, and is not provided by tourism institutions or enterprises.

Neutral information plays an important role in tourists' decision-making because of its strong objectivity and authority. Advertising information refers to the recommendation information from the tourism government or enterprises. Although this information has obvious advertising nature, it will also have a great impact on tourists' travel decisions because of its large amount of information and wide influence.

In addition to information collection and weighing, destination image also has an important influence on choice behavior. Crompton put forward the concept of destination group, and tourists choose to be included in the destination group instead of thinking aimlessly.