Try to analyze the status and role of cities in tourism development.

A city is a municipal area composed of a certain urban system and corresponding rural background, as well as mountains, rivers, farmland and other scenery. Tourism is no longer unfamiliar to people now, but people’s understanding of it is mostly limited to the good scenery through scenic spots. The landscape construction, especially environmental sanitation, security and related services and management work, gives tourists a positive and beautiful impression and feeling. This view is only a superficial understanding of the tourism image, and the new concept of elevating the city's tourism image to a strategic level and systematically understanding it has not yet become popular. In fact, there are many examples of regions with developed international tourism spending huge sums of money to research, design, and promote the tourism image of a country, province (state), or city. Tourism image promotion projects in Australia, Singapore, Hong Kong and other places have affected our country. Image slogans such as "Infinite Singapore, Infinite Tourism" and "Charming Hong Kong, the City of Everything" are gradually becoming known. Urban tourism image design has quietly emerged in some tourist cities in my country. Guangzhou, Beijing, Shanghai, Shenzhen and a number of economically developed and densely populated areas such as the "Pearl River Delta" and "Yangtze River Delta" have also begun to design their own urban tourism images. .

Modern tourism is actually a departure from modern cities. The rapid development of industrialized cities has led to the spread of so-called "urban diseases" such as environmental pollution, work stress, and physical and mental exhaustion, driving people to escape from the city. , looking for countryside, green fields, seaside, hot mineral spring resorts... pursuing natural green, ancient monuments, bright sunshine, blue water and soft beaches. Therefore, the tourist destination that remains in people's minds will not be a modern city with tall buildings, cement, and noisy cars. The city's tourism function has been relegated to basic urban functions such as industry, residence, commerce, and transportation. Urban tourism has only been valued and developed in some special cities, such as landscape cities, historical ancient capitals, and cultural cities. Even in these tourist cities, tourists are only attracted by their natural Guilin-style landscapes or Xi'an-style monuments, rather than traveling because of the attributes of their cities.

Since the 1990s, one of the most prominent changes in the tourism market is that since there have been diversified tourism possibilities, generalized natural landscapes and cultural landscapes, especially generalized ones that appear in a single form The attractiveness of natural and cultural landscapes to tourists has declined, and this trend will become increasingly obvious in the foreseeable future. That is to say, even man-made attractions must maintain tourist attractions and participation, and must be exquisite and high-grade in order to have a source market.

Various signs from the tourism market also indicate that more and more tourists are not only willing to choose tourist attractions that are more "unique", more "exotic" and more "novel", but also have special Be optimistic about those tourist destinations and tourism projects with comprehensive characteristics (that is, strange and unique natural landscapes can be integrated with specific cultural landscapes), so as to obtain a combination of knowledge, entertainment, experience and enjoyment in a certain tourism process Sex, etc. are the multiple satisfactions of one body. The reason for such changes is closely related to the continuous new development of various tourism resources as a whole, the rapid development of various mass media and the changes in people's leisure life. The continuous development of tourism resources has given tourists more choices for tourist destinations and tourism projects. The emergence of some new media has enabled many people to gain a general understanding of many tourist attractions without leaving home.

In addition, due to the increase in holidays, especially the implementation of the Ramadhan system, coupled with the development of highways, the opening of express tourist trains, the convenience of telecommunications exchanges, urban suburban (suburban and exurban) tourism and urban periphery Tourism and short-term regional tourism overlap, and the radiating tourist areas centered on the city have greatly expanded their scope, causing an increasing number of leisure outings from all walks of life, especially groups, relatives and friends, families, couples, and singles. Leisure life is getting more and more attention, and the diversification of leisure methods makes many people become more and more "selective" in their choice of travel routes and tourism projects. The traditional tourism motivation is "you can be proud of having visited a certain famous mountain and famous water" The psychological satisfaction of "tourism" has been weakened, and more and more people now want to seek the real fun in the travel process. Although tourists of different levels, types, and even different ages and genders will have different emphasis on the above-mentioned satisfaction points, their desire to obtain multiple satisfactions at the same time during their travels is the same. In addition, the generalization of tourism behavior, the continuous acceleration of the pace of urban life, and the increase in the average number of people's trips are also an important reason why tourists have higher expectations for comprehensive tourism projects. In the implementation process of tourism behavior, people generally expect to obtain as much benefit as possible within a unit of time and a certain amount of economic expenditure.

Since the 20th century, against the background of booming domestic tourism demand and increasingly open and developed urban economies, ordinary medium and small towns and complex and mature comprehensive large cities have invariably re-examined tourism. This rising industry is trying to be incorporated into the power mechanism of the urban economy. Among them, cities with core strategies of creating artificial tourist attractions, actively carrying out business tourism such as investment promotion, conferences and exhibitions are represented by small and medium-sized cities such as Shenzhen and the "Pearl River Delta", while large cities such as Guangzhou, Shanghai, and Beijing are moving towards The development goals of regional international tourism centers.

The tourism development of these cities is gradually approaching the tourism development model of other cities in the world, that is, they are beginning to pursue the promotion of the city as a whole rather than a number of independent attractions as a tourist attraction factor. The core of urban tourism development is to establish a unique, distinctive and attractive tourism image, and rely on the image to attract tourists to travel. Since then, tourism image has become a new field of urban tourism development today, and there is no doubt that a city without a distinctive tourism image will be difficult to attract tourists for a long time. In short, urban tourism development requires the comprehensive implementation of tourism image strategy.