What are the characteristics of the domestic tourism market this year?

This year, the national tourism market has gradually picked up. Affected by the COVID-19 epidemic, many people turned to domestic tourism, and various tourist attractions introduced various preferential policies and activities to attract tourists. According to media reports, with the effective control of the epidemic, the domestic tourism market began to pick up.

In March 2023, the total number of tourist receptions in China has reached 654.38+64 billion, up 654.38+048.8% year-on-year. With the further strengthening of epidemic prevention and control measures, people's consumer confidence has gradually recovered, and the prospects of the domestic tourism market are becoming more and more optimistic. It is understood that popular domestic tourist destinations this year mainly include tourist attractions, coastal cities and natural scenery.

Among them, the short-distance go on road trip, which is mainly for parent-child travel and family leisure, has become the choice of more and more tourists. Some places with beautiful natural scenery, such as Huangshan and Zhangjiajie, are also welcomed by tourists. In addition, because it is safer and more convenient to travel in the same city, some people choose places close to home, such as city parks, green spaces and commercial streets.

Generally speaking, with the recovery of the domestic tourism market this year, tourists' choices are more diversified and personalized. Both scenic spots and tourism services need to provide better and diversified experiences in order to win market competition. At the same time, for public health and tourism safety issues, the local tourism industry should implement health protection measures to minimize the risk of epidemic situation and protect the legitimate rights and interests of consumers.