It turned out to be the hottest village in Tik Tok, with only 1702 people in the village, but the video broadcast volume exceeded 280 million.

# 280 million people watch Xue Cun in Xinjiang # "Too many shots, not enough." This is the most frequently heard comment by Tik Tok trapped in Mujiang.

At the age of 42, 1 1 years ago, he came to Hemu Village, Burqin County, Xinjiang to play. Because he couldn't see the scenery here enough, he rented a house in the village and started a homestay. The short video recorded the harmonious village in his eyes: the wild flowers blooming next to the wooden house in summer, the golden birch forest in autumn, the smoke curling under the snow in winter, and the little fox he met at home for two consecutive years.

The Four Seasons of Harmony Village Trapped in Mujiang Lens.

Last year, in late October of 165438+, Kamujiang uploaded the process of clearing the snow on the roof of Tik Tok. To his surprise, the most common sight in this village was actually recommended by Tik Tok. 1 1 sec short video finally got 828,000 likes and 37,000 comments.

Harmony village is on fire.

In Tik Tok alone, related topics have been played more than 280 million times. Almost every day, netizens get stuck in Mujiang, asking about the specific details of traveling to Harmony Village. During the Spring Festival, the newly expanded B&B in Kamm River has been in a full state.

Village director Suk grew up in Harmony Village. Like many people in the village, he was both surprised and surprised at the popularity of this village. "I didn't think we Kimura wo would be so hot. Hanas next door is more famous than us. But now, many people come to us specially. "

Tik Tok Harmony Village is on fire.

Start with a "mountain villa"

20 1 1, Kamujiang met Harmony Village. At that time, he opened a hotel in Burqin County, Altay, and his business was bleak. He is looking for a place to relax. Harmony Village is a natural village under the jurisdiction of Burqin County. Jia Mujiang once heard a friend say that the scenery there is good.

"Original ecology" is the deepest impression that Harmony Village left on Mujiang. "The vision is particularly broad, there are very few people, and it is very quiet. As soon as I entered the village, I felt back to pure nature. " This village, located by Kanas Lake, is one of the only three Tuwa tribes left, with a total area of 3,040 square kilometers. It was once rated as one of the six most beautiful ancient towns and villages in China by chinese national geography.

The rural scenery of Hemu Village

After staying for two days, Kamujiang returned to the county seat and began to plan to open a "mountain villa" in Harmony Village. Kamujiang said that no one had heard of the B&B at that time, and "mountain villa" was already a very fashionable statement. In 20 12, under the introduction of friends, Kamujiang rented seven houses of local herders and officially started his life in Harmony Village.

It is not easy to run a homestay in such an original ecological village.

The most difficult thing is the supply of living materials. On the one-way street leading to the county seat, it takes at least 10 hours for carts to transport materials back and forth. Every time you go out, you should buy enough rice, flour and storable Chinese cabbage in Jiamujiang. Three meals a day are potatoes grown in your own yard except cabbage, and it is difficult to have other side dishes.

The power of lighting is also unstable, and short circuits often occur. Although every house has its own bathroom, there is no guarantee that hot water will be supplied 24 hours a day. "At that time, large boilers were still used to boil water, and only hot water was available at night."

But after getting stuck, Mujiang never wanted to leave. In Harmony Village, there are beautiful scenery waiting for him to discover every day. Like a summer cloud, it is grotesque, and each one is different. "There are beautiful things every day."

The wooden house is the most common building in Harmony Village.

From 20 18, Kamujiang began to move the scenery to Tik Tok. Nearly 200 short videos recorded the changes of the four seasons in Harmony Village. Although spring is short, it has the vitality of melting ice and snow and greening grassland; After the summer rain, wild flowers appear more energetic, "you can smell the flowers as soon as you go out"; When autumn comes, the birch forest turns golden, as if the painter knocked over the paint tray here; In the heavy snow in winter, puppies are jubilant everywhere. Kamujiang said that he likes taking pictures, which only friends could see before. After Tik Tok, his photos began to be seen by more people.

Someone in the village makes coffee.

Kamujiang's hometown is in Tacheng, more than 600 kilometers away from Harmony Village. For him, Tacheng is also beautiful, but Harmony Village is a place where he "hasn't lived for ten years". His wife also lives with him in Harmony Village and runs her own host family. His two children are sent to school in the town.

In the past ten years, Kamujiang has experienced the development of Harmony Village from a small village with only a dozen "mountain villages" to a tourist attraction with more than 200 homestays. He recalled that in those years when he first started to operate the "Mountain Villa", his annual income could only be expected in autumn, and the peak season was very short.

Since 20 13, the government has invested hundreds of millions of yuan to support road construction in the village. In the past, the one-way street with difficult traffic finally had two lanes, which greatly shortened the time to and from the county seat. The "mountain villa" stuck in Mujiang has also updated its heating mode and started to use electric heating, which can supply hot water 24 hours a day. Finally, he didn't have to burn the boiler.

After improving the infrastructure, Harmony Village gradually shows its popularity potential. Kamujiang said that every time he receives a group of tourists, he will ask them how they know about it. "In the past few years, everyone has learned more about Harmony Village through news. In the past two years, more and more people know about it on Tik Tok. "

Harmonious village from the perspective of tourism creators

In fact, many people in the village like to paint Tik Tok, but few people specialize in shooting the scenery in the village. Most of the videos that let Harmony Village go out frequently come from tourists who come here to travel. Compared with Mujiang, these professional Tik Tok tourism creators obviously know how to use the lens language better. Aerial photography, detailed close-ups, and their real feelings quickly attracted the attention of Harmony Village. In Tik Tok alone, many punch-in videos have been played more than one million times, and the topic of "Harmony Village" has been played more than 280 million times.

The attention of the outside world soon brought real changes to this village. Suke, the first secretary and village director of Hemu Village, said that after Tik Tok became popular, three or four coffee shops were opened in the village. Among them, the shop offering handmade coffee on the observation deck was opened by the village Committee, "just to develop the village collective economy." No one in the village can make coffee, so he hired a professional barista from other places. Usually, because of his busy work, Suk can't go to the coffee shop twice a year, but the thought of tourists' praise makes him feel very happy.

The homestay in Kamujiang is full of flowers.

Kamujiang also found a new idea of management in the short video. He noticed that many homestays in Tik Tok are more designed than their simple "mountain villa" in interior decoration and furniture collocation, and are more popular with young people. Inspired by this, he expanded the original seven rooms into ten rooms, each of which was designed according to a standard room of 30 square meters, and was specially decorated with local unique ornaments. The name of B&B was also changed from "Hualin Villa" to "Hualin Bieyuan". He said with a little pride, "I personally think this name is by going up one flight of stairs".

Extension of ice and snow tourism season

Kamujiang remembers that at the beginning of the live broadcast of Tik Tok, several netizens left messages saying that they had been to Kanas many years ago, but they had never heard of Harmony Village. This is what Sook cares about most. There are two villages in Harmony Hanas Mongolian Township where Harmony Village is located. In the past many years, the village of Hanas next door has become more famous. Suk said: "I never thought that our Harmony Village would be so hot and so many people would come here."

The value of popularity is first reflected in the local economic benefits. Through the development of tourism industries such as catering, accommodation and horse-drawn sledge, in 20 19, the collective economic income of Harmony Village exceeded10/00000 yuan, while in 20 16, the figure was only 534000 yuan. Suk said that after the COVID-19 epidemic, the income of the village declined. "But compared with before, life in the village is definitely getting better and better."

A video of sweeping snow made Kamujiang know what "heat" is for the first time.

The tourist season in Harmony Village has also been extended. 2021165438+1October 20th, Kamujiang filmed a video of snow shoveling as usual. After winter, there is heavy snow in Harmony Village, and the snow is often forty or fifty centimeters thick. This kind of snow clearing operation is sparse and common. But he didn't expect that this video 1 1 sec was an instant hit in Tik Tok and won more than 800,000 praises. Some people in the comments asked, where is this snow and why is it so thick? It's a pity that "such good snow has been shoveled away". More and more people are saying that they must go here for a while if they have the opportunity.

Since then, almost every day, people have been trapped in Mujiang, Tik Tok, asking him what he needs to prepare to go to Harmony Village. Just past the Spring Festival in 2022, the B&B in Cam River was full.

When asked about the best tourist month in Harmony Village, Kamujiang suddenly spoke. June and July will definitely be good. Flowers are everywhere, just like oil paintings. Driving by, rolling down the window, smelling of flowers all over my nose. As he spoke, he sighed, "It's so beautiful and comfortable. This is a gift from nature. " Then it seems that I can't put it down, and August and September are added. This is the most famous autumn scenery in northern Xinjiang, and no one who has been there will regret it. Finally, he added, "And now".

The pink snow in Harmony Village is quite famous among skiers.

This is not bragging. Altay, where Harmony Village is located, is a world-famous snow pollen producing area. The so-called powder snow means that snow is soft and dry, like powder, which is not only not easy to be crushed, but also can be restored to its original state like a sponge after being squeezed. In this kind of snow, you don't need too much leg strength to experience the feeling of surfing in the snow, so powder snow has become the favorite snow for skiers.

Suk revealed that a ski resort is currently being built in Harmony Village, and the first phase of the project was completed and put into use at the beginning of the year. In the future, everyone will come to Harmony Village again and have more activities to choose from.