Analysis of Virtual Tourism

The development trend of tourism+network leads to mass consumption demand.

The development of network technology has greatly shortened the distance between people in time and space, and the number of netizens has doubled. The network has become a way of life for human beings. According to the statistics of the Spanish Tourism Bureau, 70% of people's travel decisions are obtained through the Internet. In the United States, 24% people go online to find tourist destinations. The Internet has created a brand-new living space for people-Cyberspace (Couclelis H, 1996), which is shaping a new business model and order based on the Internet and has a far-reaching impact on industrial space organization. It has also become an important means for enterprises to enhance their image. In this space, e-commerce is everywhere, and information and "money" can be freely realized across time. With the help of information, people can break through the shackles of regional "parking", "fly" freely on Cyberpace, create their own racing culture and realize their various wishes.

Hope, including: communication, business trip, etc. Everyone roaming in this space can be regarded as a tourist, and their behavior preferences are more complicated and unpredictable. Traditional tourism planning methods cannot cope with this, so tourism planning will inevitably develop from perceptual planning to Cybertoris, which is the choice of human beings in the network technology environment.

In the middle and late 1990s, Williams and Hobson (1995) sung et al (2000) discussed the concept and principle of virtual tourism. Williams and Hobson (1995) think that virtual technology will inevitably affect the development of tourism, and he also thinks that virtual reality is different from video games. First, the virtual component adopts panoramic display technology; Second, there is an immersive experience; Third, it has an interactive experience. The great potential of virtual tourism will be brought into full play with the emergence of new technologies, and the experience of tourists will enter the virtual space from the physical space determined by specific out-of-control parameters. This experience depends on the Intnet, large-screen display devices in special rooms, stereos and digital cameras. Participants also need to wear stereoscopic glasses or helmets, data gloves and olfactory sensors. In a word, online tourism meets consumers' dual needs for network and tourism, and combines their advantages perfectly.

The development of science and technology makes it possible.

Some virtual reality systems have been developed one after another, which can be divided into the following three categories according to the difference of participation and interactivity: (1) Desktop virtual reality systems mainly display virtual worlds through computer monitors, and computer graphics technology plays a very important role in them. Because of its low fidelity and poor immersion, it is not a virtual reality system in the strict sense. For example, VRML, some 3D games are desktop virtual reality systems.

(2) When using the cabin virtual reality system, the user is placed in a special cabin with a screen that can look out at the virtual world. By rotating the engine room, the virtual world can be observed from different angles, and users do not need to wear other special equipment, thus interacting with the virtual world without burden. This system can also achieve a poor sense of immersion.

(3) The immersive virtual reality system has a strong sense of immersion, and it is often equipped with a helmet-mounted display or an omni-directional monitor, so that users can freely look around the virtual space.

With the gradual maturity of virtual reality technology, its application has developed rapidly in recent years, and its application fields have also been greatly expanded, from the initial military application to education, art, medical care, tourism and other fields. This provides technical support for the application of virtual reality technology in scenic spots: with the maturity of technology, the development cost of virtual reality technology is declining. Taking the virtual aquarium as an example, the development cost of basic equipment can be reduced from the previous 5 million yuan to 300,000 yuan, and the effect can be guaranteed or even better. Combined with the shift of China's tourism industry from the focus of foreign investment and social funds to the construction of scenic spots, it shows that it is feasible to introduce virtual reality into the construction of scenic spots, open up new tourism models and attract more tourists to participate.

The characteristics of contemporary social development provide a broad market for it.

In today's society, the pace of life is accelerating, work efficiency is improving, and people's lives are getting more and more tense. Living conditions are getting better and better, but there is less and less time for yourself. On the one hand, people want to relax from boring and stressful work. Of course, the best way is to travel. On the other hand, the reality of society makes people not have enough time to leave their living and working environment and go where they want to go, otherwise they will pay an unbearable price. In this way, due to the characteristics of social development, people's lives have contradictions. But contradictions can definitely be reconciled, which leads to virtual tourism. It can also be said that this feature of society provides conditions for the emergence and development of virtual tourism.

With the rapid development of tourism, the choice of tourism market positioning is gradually diversified. Compared with traditional tourism, the age level of virtual tourism is still relatively narrow, and most of them are Internet surfers or IT industry workers who are at the forefront of the trend. With the development of science and technology, virtual tourists who participate in virtual tourism will gradually expand to middle-aged and elderly people. Virtual travel is convenient for those tourists who are limited by time and money, and solves the problem that they can't travel when they have money and no time. Virtual travel is the best way for middle-aged and elderly tourists who are not fit for long-distance travel.

Any product will experience some setbacks when it comes to the market, no matter whether you are a monopoly product or a substitute product. Therefore, there should be an opinion evaluation system and a landscape scoring system in the virtual tourism system, which is convenient for virtual tourists to put forward their opinions and suggestions after the tour, enter the tourist feedback information database for data sorting, and solve the needs of tourists in time. Then update the virtual tourism environment data and push it to the market again.

Virtual tourism has realized the special value of the tourism dream of the disadvantaged groups and improved their recognition.

The characteristics of virtual tourism determine that it is not only suitable for ordinary tourism consumers, but more importantly, it is suitable for people with relatively low income, the disabled, the elderly and vulnerable groups who are not suitable for long-distance travel. Everyone's heart is eager to take Wan Li Road and see all kinds of scenery, so are the disadvantaged groups. However, due to the limitations of their own conditions, such as health status, income status, traditional tourism methods and so on. This wish may become an impossible dream or even a lifelong regret.