What does o2o mean?

Interpretation of o2o: Combine offline business opportunities with the Internet to make the Internet the front desk for offline transactions.

O2O e-commerce model needs five elements: independent online mall, national authoritative industry trusted website certification, online advertising marketing promotion, integrated social media online interaction with customers, and online and offline integrated membership marketing system.

The core of realizing O2O marketing model is online payment.

This is not only because online services cannot be packaged and transported, but more importantly, express delivery itself cannot convey the happiness brought by social experience. However, if we can display offline goods and services online and provide online payment for "booking consumption", we can not only broaden consumers' choices, but also choose the most anticipated services through online comparison, and enjoy more suitable services provided by merchants according to the region where consumers are located.

But if there is no online display, it may be difficult for consumers to know the business information, let alone the word consumption. In addition, merchants who are currently exploring the way forward by using O2O often use more favorable means than offline payment to attract customers to make online payment, which also saves consumers a lot of money.

On the surface, the key of O2O seems to be the information release on the network, because only the Internet can spread business information faster, farther and wider, and gather strong consumption power instantly. But in fact, the core of O2O is online payment.

On the whole, if the online operation works well, it will achieve a "win-win" effect;

For local businesses, online and offline consumers need to pay on the website, and payment information will become a channel for businesses to understand consumers' shopping information, which will facilitate businesses to collect consumers' purchase data, thus achieving the purpose of precise marketing and better maintaining and expanding customers. Increasing customers through online resources will not bring too much cost to businesses, but will bring more profits. In addition, online to offline reduces the dependence of merchants on the geographical location of stores to a certain extent, and reduces the expenditure on rent.

For consumers, O2O provides merchants with rich, comprehensive and timely discount information, and can quickly screen and order suitable goods or services at affordable prices.

For service providers, online to offline can bring large-scale and high-viscosity consumers, and then win more business resources. With the help of online to offline, vertical websites with huge consumer data resources and high degree of localization can also provide other value-added services for businesses.

Extended data:

The advantage of O2O lies in the perfect combination of online and offline advantages. Through the online shopping guide machine, the Internet will be perfectly connected with the ground stores to realize the landing of the Internet. Let consumers enjoy offline personal service while enjoying online preferential prices. At the same time, online to offline alliances of different businesses can also be realized.

1, online to offline makes full use of the advantages of the Internet, such as cross-regional, borderless, massive information and massive users, and at the same time fully exploits offline resources, thus facilitating online users to trade with offline goods and services. Group buying is a typical representative of O2O.

2. Online to offline, the marketing effect of merchants can be intuitively counted and tracked, which avoids the unpredictability of the promotion effect of traditional marketing models. O2O combines online orders with offline consumption, and all consumption behaviors can be accurately counted, thus attracting more merchants to come in and providing consumers with better products and services.

3.O2O has advantages in the service industry, with low price, convenient purchase and timely understanding of discount information.

4, will broaden the development direction of e-commerce, from scale to diversification.

5. Online and offline information and experience links are opened, so that offline consumers can avoid the "price deception" caused by information asymmetry and realize the "pre-sales experience" of online consumers.

The difference between O2O and B2C:

Difference:

1, O2O pays more attention to service consumption (including catering, movies, beauty, SPA, travel, fitness, car rental and renting, etc.). ); B2C pays more attention to shopping (physical goods, such as electrical appliances and clothing);

2.O2O consumers go to the site to obtain services, involving passenger flow; ; B2C consumers stay in the office or at home, waiting for the goods to arrive, involving logistics;

3. Inventory in 3.O2O is a service, and inventory in B2C is a commodity.

Similarities:

1, the first interaction between consumers and service providers is online (especially including mobile phones);

2. The main processes are closed and all online, such as online payment, customer service and so on;

3. Demand forecasting management is the background, and supply chain management is the core of the success of O2O and B2C.

References:

Baidu encyclopedia -O2O