The development of Shenzhen China International Travel Service Co., Ltd.

From 65438 to 0954, with the establishment of China International Travel Service, Shenzhen Branch of China International Travel Service also took root in Shenzhen, specializing in foreign affairs reception and received the first batch of foreign guests in the same year.

1989, with the development of Shenzhen's reform and opening up and the transformation of the reception function of China Travel Agency Head Office since 1984, the Shenzhen branch of China International Travel Service was upgraded from a branch to a Shenzhen branch and gradually transformed into a travel agency specializing in comprehensive tourism business.

By 1992, with the rapid development of tourism in China, Guangdong Shenzhen Branch of China International Travel Service has become a national first-class travel agency, focusing on "group tours" and starting to develop China citizens' tourism business; Later, it was renamed Shenzhen China International Travel Service.

In 2000, Shenzhen China International Travel Service took the lead in implementing the shareholding system reform among the national international travel service system and tourism enterprises in Guangdong and Shenzhen, and changed its name to "Shenzhen China International Travel Service Co., Ltd.", that is, the state-owned system was changed to full shareholding. The new system has brought a turning point and vitality to the development of enterprises, thus moving towards the road of independent innovation of enterprises.

In 200 1 year, Shenzhen China International Travel Service Co., Ltd. started the road of brand building, that is, under the condition of the generalization of the original international travel brand, it implemented the building of private brand strategy, successfully launched the "New Landscape of Shenzhen International Travel Service" and finally transitioned to the brand of "New Landscape Tourism". As a result, Shenzhen International Travel Service Xinjingjie has become the only "Guo Zihao" travel agency with its own brand in Shenzhen tourism market, and it is an innovator with the brand awareness of "Dare to be the first" in the national international travel service system.

In 2002, in the face of the chaotic tourism market at that time, the new scene of Shenzhen International Travel Service took it as its responsibility to establish a positive image of the industry and return to the true colors of tourism. He took the lead in advocating "Quality Tourism Movement with Clear Consumption" in Shenzhen tourism market, and launched a series of products such as "Quality New Beijing", "Quality New Hainan" and "Anxin Thailand Tour", which was the first in the domestic tourism industry at that time. In the same year, Shenzhen International Travel Service was established and owned "Shenzhen Pepsi Tour Guide Management Service Co., Ltd." to strengthen tour guide management, provide professional tour guide services and improve the quality of tourism services.

In 2003, after SARS, it actively responded to the call of Shenzhen Tourism Bureau and organized a large-scale activity of "Shenzhen people traveling to Shenzhen". On the first day, nearly 7000 citizens were organized to participate, which was praised by the Municipal Tourism Bureau and played a positive role in restoring the tourism market in Shenzhen.

In 2004, around the business goal of "professional and personalized tourism", while continuing to extend the quality tourism movement, we launched a series of products such as "new scene parent-child tour", "new scene expansion training camp" and "Shenzhen love tour", which provided favorable support for the establishment of new scene brand in Shenzhen tourism market. And won the title of "Shenzhen Famous Brand" in the same year.

From 2005 to 2008, the new scene of Shenzhen International Travel Service entered the stage of refinement and specialization, and a number of professional branch tourism agencies were established one after another. In 2005, "Shenzhen Tourism Distribution Center" was established, specializing in Hong Kong and Macao tourism services. Founded less than two years ago, the company successfully launched a series of products based on "quality and integrity Hong Kong tour", which was recognized by Shenzhen Tourism Bureau and Hong Kong Tourism Board and became the first choice brand for quality Hong Kong tour different from Mustang Travel Agency.

In April, 2006, Shenzhen International Travel Service and Shenzhen Airlines joined hands to set up Shenzhen Airlines Holiday, which specializes in domestic tourism services. On this basis, in 2008, Shenzhen Shenzhen Shenzhen Airlines Holiday Travel Agency Co., Ltd. was established as a joint venture, further advancing towards a professional domestic travel company.

In June 2006, Shenzhen Xinjingjie Business Travel Agency Co., Ltd. was established in Xinjingjie of Shenzhen International Travel Service, specializing in business travel services. Less than a year after its establishment, the company became one of the top 100 clubs in China, providing reception services for the annual meeting of the World Dental Association held in Shenzhen, receiving more than 5,000 foreign guests and domestic guests 1000, which was well received by relevant institutions.

On June 5438+ 10, 2006, Shenzhen New Horizon Xu Dong Travel Agency Co., Ltd. was established in New Horizon of Shenzhen International Travel Service, which specializes in Japanese and Korean travel services. It also established New Horizon Xu Dong Branch in Osaka, Japan, and has successfully operated "Japan chartered flight Travel" for 30 times. The number of flights and groups between Xinjingjie chartered flight and Japan ranks first in Guangdong Province and second in China, and has also been successfully established in Qingdao, Shenyang, Shanghai, Hangzhou and Japan.