What should we do to promote online travel now?

Many enterprises promote their products and services, not knowing what advantages they have compared with others; It is difficult for enterprises to impress customers. For tourism enterprises, it is low price, good service, reasonable route selection, perfect supporting services, professional tour guides, reasonable overall planning and arrangement, and so on. Only when an enterprise is clear about its core advantages can it be targeted and focus on publicity.

Second, determine the enterprise user group.

Whether the enterprise is doing student tourism, elderly tourism, overseas tourism, parent-child tourism, middle-aged and elderly tourism, etc. Find the right user group, and then you can be targeted when you promote it. For example, when students travel, enterprises need to consider which one is organized by the school from the perspective of the school and what they care about; One is what parents arrange for their children, what parents care about, and some are organized by a group of students themselves and what they care about. Only in this way can targeted and personalized services excel in all aspects.

Third, small area first.

Many bosses want to be big at once, but many times the budget of the enterprise is limited. If the enterprise does everything at the beginning and the whole country does it, it is difficult to achieve the ideal effect with limited funds; The same is true for tourism enterprises. What kind of people are they? What route do they take?

Fourth, how to promote online?

① Sales channels should be covered (such as where to go, flying pigs, Ctrip, etc.). ).

② Websites and official WeChat accounts need to develop and share various routes, interesting travel stories, beautiful tour guides and related travel notes.

③ Resource replacement: hotels, businesses, airports and other related resources can be replaced.

(4) Network-wide marketing, all-round online information coverage and large-scale brand exposure.