The purpose of China Life's free travel

Marketing strategy, customer relationship maintenance.

1. marketing strategy: by providing free travel opportunities, attract the attention and participation of potential customers or existing customers, and increase brand exposure and popularity. This way can help China Life establish a closer relationship with its customers and enhance their goodwill and loyalty to the company.

2. Customer relationship maintenance: Free travel can be regarded as a way of customer feedback and reward to thank customers for their support and trust in China Life. This kind of activity helps to enhance the interaction and communication between customers and the company, and further consolidate customers.