Why is national culture the core of tourism?

(A) the core resources of the core competitiveness of tourism in ethnic areas-national culture

National culture refers to the culture of ethnic minorities in China. Minority culture refers to the culture with national characteristics created and developed by ethnic minorities in the course of their historical development, including material culture such as architecture, diet, clothing, entertainment and festivals, as well as spiritual culture such as traditional habits, etiquette, religion, morality and value standards. Tourism is an aesthetic behavior of cultural experience. Tourists look at culture and want to see unique culture. In this sense, national culture is an important tourism resource with unique characteristics. Most ethnic areas also have high-level natural tourism resources, but these scenic spots based on natural tourism resources are inevitably endowed with certain national and social significance by local specific ethnic groups, and are also deeply branded with national culture.

National culture has the characteristics of building core competitiveness. (1) uniqueness. In the historical process, all ethnic groups have created and developed national cultures with unique national characteristics. Like clothes. Clothing is a tangible cultural expression that distinguishes nations. It can be said that every nation has its own costumes that represent its own national characteristics. No two traditional costumes are exactly the same, and even the costumes of different branches within the same nation are far apart. In the final analysis, it will be difficult to fully count the national costumes of various styles. (2) The embeddedness of regional environment. In a sense, national culture is the product of human adaptation to a specific regional environment. The culture that can be passed down for thousands of years has a strong connection with its specific natural ecological environment. Even if the same nation is scattered in different areas, different natural environments must have different lifestyles to adapt to it. This makes the national culture firmly rooted in specific ethnic areas and cannot be separated from its own living environment. Therefore, ethnic cultural experience is the core resource of tourism core competitiveness in ethnic areas.

(B) the core competence of the core competitiveness of tourism in ethnic areas-integration and innovation.

The core competence of the core competitiveness of tourism in ethnic areas is not a single competence, but a combination of multiple competencies that can bring sustainable competitive advantages to tourism in ethnic areas. Its main performance is: (1) integration ability. Integration ability refers to the skill of coordinating all kinds of tourism production (service) resources controlled by ethnic areas and making them exert the maximum benefit, that is, the methods, skills and means of optimal allocation of tourism production (service) resources. The basis of core competitiveness is all kinds of resources including core resources, but the resources of tourism production (service) cannot form core competitiveness, and only with the ability to make these resources play an effective role can they be transformed into core competitiveness. (2) innovative ability. Innovation ability includes technological innovation ability, that is, new production methods and management methods brought about by the application of new technologies and new processes; It also includes management innovation, process innovation, product innovation and other non-technological innovation capabilities, such as using national culture to develop new products and provide new services. The development of tourism is in a dynamic environment. In order to gain competitive advantage, tourism in ethnic areas must have innovative ability, keep innovating, adapt to environmental changes and realize sustainable development. Therefore, the integration ability and innovation ability are the most important core abilities in the tourism competitiveness of ethnic areas. At the same time, the ability of integration and innovation has long existed in the unique internal environment of the region, which is reflected in the management of regional tourism and is difficult to be imitated by competitors. Therefore, the core competitiveness based on integration ability and innovation ability is long-term.

(C) the core product of the core competitiveness of tourism in ethnic areas-national cultural experience

According to the theory of modern market economy, any product consists of three parts, namely, the core part, the form part and the extension part. Among them, the core part of tourism products mainly refers to the beauty and pleasure brought by various tourist attractions and tourism services, which is the most important demand for tourists to carry out tourism activities and the basis for the formation of the whole tourism product. Tourism activities are fundamentally tourism experience, and tourism experience is the core of tourism. As far as tourism products in ethnic areas are concerned, the core value of satisfying tourists' aesthetics and pleasure is actually the experience gained by purchasing, consuming and enjoying ethnic culture. Therefore, ethnic cultural experience is the core product of tourism competitiveness in ethnic areas.

According to the utilization form and authenticity classification of national culture, the national cultural experience constructed in ethnic areas exists in the forms of national cultural display, national cultural activities and national cultural leisure activities. (1) national culture display. Including the static display of national culture, such as the National Museum. Dynamic display, such as national song and dance performances, national cultural villages, etc. The display of national culture is only the primary form of national cultural experience and lacks authenticity. Tourists mainly appreciate the contents of national culture through audio-visual senses, and get a pleasant feeling from them. The experience gained is a superficial experience, an experience of passive participation. (2) National cultural competitions or festivals. It is a national cultural experience mode organized according to prototype design in national culture, which is more participatory than national cultural display. Tourists mainly have fun by participating in designed games or festivals. For example, participating in national New Year's greetings is a limited experience of active participation. (3) National cultural and leisure activities. Tourists are fully integrated into the tourist destination, get in touch with all kinds of elements in ethnic areas, especially ethnic members, and experience the authenticity of national culture, so as to get full and true feelings. Tourists' free and active choice in cultural acquisition has achieved full two-way communication and interaction, forming a profound experience of tourism.

The first two ways of ethnic cultural experience are the main forms of ethnic cultural experience in the primary stage of tourism industry development and ethnic areas with low tourism consumption level. However, with the development of society, economy and culture, and the maturity of tourists' consumption concepts and behaviors, tourists pay more and more attention to the quality of tourism experience. National cultural leisure activities will be the development trend of tourism products in the era of experience economy. Constructing high-quality ethnic cultural experience will become the core tourism product that ethnic areas need to develop in the era of experience economy.

It can be seen that the core competitiveness of tourism in ethnic areas consists of three levels: national culture is the core resource, integration ability and innovation ability are the core capabilities, and national cultural experience is the core product. National culture is the foundation of the core competitiveness of tourism, and the ability of integration and innovation is the key to the utilization and promotion of national culture, and the key to whether national culture can be successfully transformed into national cultural experience, especially high-quality national cultural experience. National cultural experience is the comprehensive result and final embodiment of the first two levels, and it is the value embodiment to meet the needs of tourists.