Group Overview of Liaoning Zhongze Group

Zhongze owns many enterprises and brands that have certain influence in related domestic industries: "Liaoning Machinery Research Institute" is a national high-tech enterprise; "Chaozhong" is a well-known brand in China's building materials machinery industry enterprise, and won the title of "The Most Influential Enterprise in China's Cement Equipment Industry in 2008 and 2009"; "Three-Eared Rabbit" is a famous trademark in Liaoning Province and won the title of "China's Top Ten Underwear Brands"; "Zhongze Knitting" is "Top 100 Private Enterprises in Liaoning Province"; "Zhongze Chaofang" is an advanced unit in the national textile industry and an executive director unit of the Ministry of Textile Industry; Liaoyang Hotel is a national four-star tourist hotel, the center of Liaoyang municipal affairs and business activities, and the hotel and catering industry The leading enterprise; "Zhongze Real Estate", with long accumulation and thin development, has entered a new period of rapid growth after years of steady development.

Zhongze adheres to the "innovation-driven" development strategy and is constantly committed to the development of strategic emerging industries, such as: modern equipment manufacturing services, financial supply chain services, urbanization construction and development, cultural media, etc. A coordinated development trend has been formed in which traditional industries are transformed and upgraded, emerging industries are in the ascendant, and industries pull each other.

Looking to the future, facing China’s grand blueprint of the “New Four Modernizations” of new industrialization, informatization, urbanization and agricultural modernization, Zhongze’s industrial advantages will be transformed into greater development advantages - Zhongze will build The five major power mechanisms with "technological research and development, industrial collaboration, brand operation, supply chain services, and cultural media" as the core have formed the unique business model of Zhongze Enterprise's own development and the "industry-city integration" concept that promotes China's new urbanization construction. Zhongze mode.

Zhongze Urbanization Construction Group

New urbanization construction and development is one of Zhongze’s future strategic emerging industries. Zhongze Urbanization Construction Group takes "China's new urbanization construction developer" as its core strategic positioning. It includes Zhongze Urbanization Construction and Development Co., Ltd., Zhongze Industrial Economic Development Research Center, Zhongze Architectural Planning and Design Institute and other business units.

Main business:

Carry out consulting and planning on various levels of construction projects such as new industrial city construction, old city reconstruction, industrial park construction, new urban complex, and residential park construction. , full-process services of planning and design, development and construction, and operation and management. Particular attention is paid to conducting research on characteristic industries based on the local humanities, geographical characteristics, industrial foundation, and resource conditions of the urban area, and establishing a new characteristic industrial city with "interaction and integration of industry and city".

Main research results:

Theoretical model of "industry-city integration" with Chinese characteristics, characteristic urban construction model database, business logistics industrial park construction model based on agile supply chain, based on the five major Industrial new city construction model of power engine, etc.

Main achievements:

The overall planning and construction of Liaoyang Gongchangling Government Affairs Center and supporting residential projects, the overall planning and construction of Liaoyang Zhongzecheng ultra-large residential real estate project, Liaoyang Xiguan Commercial Complex The overall planning, planning and design of the project (and planning to develop and construct), the overall planning of the Shenyang Financial City CBD project, the overall planning of the "West Canyon Science and Technology City" project in Shenyang Tiexi New District (the project is in progress), the overall planning of the Yingkou Zhongze City project , Chaoyang Zhongze City project overall planning, etc.

Zhongze Equipment Group

The equipment manufacturing industry is one of Zhongze’s important basic industries. Zhongze Equipment Group is a modern equipment manufacturing enterprise established through integration and upgrading on the basis of the original business sectors. It consists of Liaoning Provincial Machinery Research Institute, Liaoning Donggong Equipment Manufacturing Co., Ltd., Chaozhong Shenyang Design Institute, Chaoyang Heavy Machinery Co., Ltd., Liaoyang Hydraulic Co., Ltd. and other five companies. Its main business covers the entire manufacturing industry chain such as mechanical equipment R&D and design, parts processing, complete machine assembly, complete engineering, general engineering contracting, engineering installation and after-sales service. The product line covers large-scale Metallurgical mining equipment, building materials machinery and equipment, environmental protection machinery and equipment, non-ferrous metallurgical finishing equipment, automobile and civil air conditioning production lines, industrial automation control systems, intelligent high-end equipment, hydraulic basic parts, etc.

Zhongze Equipment Group has a complete strategic portfolio from R&D and design to processing and manufacturing, from engineering design to general engineering contracting. Among them, Liaoning Machinery Research Institute is a national high-tech enterprise, and Chaozhong is a national building materials company. A long-standing large-scale enterprise with a high reputation in the field of machinery, Donggong Equipment is technically backed by Northeastern University and has strong technical strength in the fields of basic theoretical research on hydraulics, industrial automation, and metallurgical and mining engineering design. The future development positioning of Zhongze Equipment Group is to realize the transformation and upgrading from a single equipment manufacturer to a comprehensive engineering and equipment service provider.

Zhongze Textile and Garment Group

The textile and apparel business segment is one of the important basic industries of Zhongze. Zhongze Textile and Garment Group includes four wholly-owned subsidiaries, including Shenyang Three-Eared Rabbit Clothing Co., Ltd., Liaoning Zhongze Group Knitting Co., Ltd., Yingkou Shuaid Co., Ltd., and Liaoning Zhongze Group Chaoyang Textile Co., Ltd. Over the years, in line with the basic business strategy of "taking domestic demand as the guide and developing independent innovative brands", we have created and developed the "Three-Eared Rabbit" knitted underwear brand, and established a "R&D and design - raw material procurement - warehousing and logistics - The complete "6+1" industrial chain of production and processing - marketing - product wholesale - terminal retail has formed a strong brand influence in the country.

The core product of the textile and apparel segment, "Three-Eared Rabbit" knitted underwear, has won a good brand image with its inherent qualities of "natural environmental protection, fine workmanship" and "unlimited comfort", and has won the "Liaoning Province" "Famous Trademark", "Top Ten Underwear Brands in China" and other honorary titles; "Zhongze Knitting" has a provincial enterprise technology center, has obtained many scientific and technological achievements in knitted underwear fabrics and processing technology, and was rated as "Private Enterprise in Liaoning Province". "Top 100 Enterprises"; "Zhongze Chaofang" is a well-known cotton textile enterprise in China, an advanced unit in the national textile industry and an executive director unit of the China Cotton Textile Industry Association.

Zhongze Real Estate Group

The real estate business segment is the strategic fulcrum for Zhongze to develop resources, integrate and enhance the value chain.

In the development process of "participating in the restructuring of state-owned enterprises", Zhongze has successively acquired more than ten large and medium-sized state-owned enterprises located in the center of the city. With the rapid development of China's economy and urban modernization, Zhongze has subsequently formed a model that revolves around two wheels: "taking technological innovation as the forerunner to develop the real economy" and "renovating old urban areas, planning and construction, and promoting urban modernization." Development route, in order to achieve the effect of "flying together" between the take-off of enterprises and the rise of new cities. To a certain extent, it is strikingly similar to the development model of Shenyang Tiexi Industrial New Zone of “demolition in the east and construction in the west”. Zhongze's real estate business sector has grown and grown in this historical opportunity of Zhongze's development.

Zhongze Real Estate Group is based on Liaoning Zhongze Real Estate Co., Ltd. and relies on the talent resource advantages of the two central cities of Shenyang and Dalian to establish and prepare for the establishment of Shenyang Zhongze Real Estate Co., Ltd. and Dalian Zhongze Real Estate respectively. Ltd. Its core business is to carry out the planning, design, development, construction and operation management of various new urban areas and various real estate projects in accordance with the overall conceptual planning plan of Zhongze Urbanization Construction Group.

Zhongze Real Estate Group is headquartered in Heping District, Shenyang City. It is currently forming a high-quality management team with a solid theoretical foundation and practical experience to welcome the new future with a high attitude!

Zhongze Trading Group

Supply chain services are one of Zhongze’s emerging strategic industries. Zhongze Trading Group is composed of Liaoning Cotton Industry Co., Ltd., Yingkou Jiafeng Grain and Oil Co., Ltd. and other subsidiaries. Its business scope covers cotton and other textile raw materials, grain and oil, agricultural and sideline products, hardware and minerals, energy, steel, building materials, petrochemicals, and auto parts. , commercial supermarkets, import and export trade and other fields.

Zhongze Trading Group has gathered a group of outstanding managers from well-known domestic supply chain companies. Relying on Zhongze’s strong background in the domestic investment field, it is committed to building an in-depth service supply chain, financial supply chain, A leading enterprise in the high-end modern logistics service industry that integrates information supply chain and three-in-one, and finally establishes a new business model with supply chain financial services as the core.

Zhongze Service Industry Group

The service industry is one of Zhongze’s future strategic priorities. This business segment is mainly composed of Liaoyang Hotel, Shenyang Jiutouniu Catering Management Co., Ltd., Liaoyang Taxi Co., Ltd. and other enterprises. Among them: Liaoyang Hotel is a national four-star tourist hotel, the center of Liaoyang municipal government and business activities and a leading enterprise in the hotel and catering industry. It is the "executive director unit" of the Liaoning Provincial Hotel Industry Association. It has been repeatedly received by the provincial and municipal tourist hotel associations and other relevant departments. commended, was rated as a "Silver Leaf Hotel" by the National Star Hotel Association, and was rated as a "Tourism Integrity Service Unit" by the Liaoyang Municipal Tourism Bureau; Shenyang Jiutou Niu Catering Management Co., Ltd. is a "Jiutou Niu" company invested and established by the group. Delicious Hotpot" is a new restaurant chain brand enterprise. Based on the business philosophy of "based on China's domestic demand market and revitalizing the national catering industry", the company positions its brand with "high-quality service and popular consumption" and is determined to develop 300 restaurants in the next five years. The above-mentioned "Jiutou Niu Delicious Hotpot" chain store has established a complete industrial chain integrating breeding and planting, food and raw material processing, technology research and development, talent training, warehousing and logistics, and catering operations, becoming one of the largest modern catering enterprises in China that complies with food safety. ; Liaoyang Taxi Co., Ltd. was established in 1995. It is the largest professional passenger taxi company in Liaoyang City with the highest market share and brand awareness. It now has a total of nearly 400 taxis and the number of taxis accounts for 10% of the passenger taxi market in Liaoyang City. 15% of the total amount.

With the transformation and upgrading of various industries in Zhongze and the birth of some new business models, the connotation of the service industry sector will continue to undergo profound changes, and the proportion of the service industry will also continue to increase. For example, as China Zhongze Urbanization Construction Group, a new urbanization construction and operation service provider, Zhongze Equipment Group, an equipment manufacturing general contracting service provider with the producer service industry as its core, as well as supply chain services, cultural media and other industries will all become services advanced form of industry.

Zhongze Media Group

Cultural media is one of Zhongze’s emerging strategic industries. Zhongze Media Group has become an emerging cultural media organization with great influence in the Liaoshen region.

Zhongze Media Group, in line with the development strategy of "integrating resources and integrating vertical and horizontal", is providing resources including daily newspapers, outdoor large screens, channel media, advertising planning and production companies, and radio and television column resources. Comprehensive content providers and media publishers are moving in the same direction, and in the process, based on industry relevance, they are actively developing new industry types such as the logistics and express delivery industry and the media investment industry.

At the same time, in response to the unstoppable and irreversible development trend of the media era, we must conduct in-depth cooperation with telecom operators with monopoly positions, and firmly grasp the promotion and popularization trend of new communication technology and the unprecedented unprecedented benefits it brings. huge opportunities, and strive to build a one-stop urban new media publishing cluster with urban portals, urban mobile Internet industry and new cultural communication industry as the main body.

Through the successful construction of these two industrial chains, the formation of "full information integration + full service system + full interactive pattern" will be achieved, integrating the media industry, cultural industry, high-tech industry, and innovative industry with huge development potential With the powerful integration of potential sunrise industries, the Zhongze Media omni-media platform will become a large-scale comprehensive media organization with regional dominance in Liaoshen, Northeast China and national influence.