What are the basic theories used to guide tourism planning and development?

The basic theories used to guide tourism planning and development include market positioning theory, product positioning theory, spatial planning theory, customer satisfaction theory, sustainable development theory, and marketing theory.

1. Market positioning theory: Tourist attractions should determine their target customer groups based on market demand and conduct market segmentation to better meet the needs of different customer groups.

2. Product positioning theory: Tourist attractions should design tourism products that meet their needs and preferences based on market demand and the characteristics of target customer groups, thereby improving the market competitiveness of tourist attractions.

3. Spatial planning theory: Tourist attractions should reasonably plan various facilities and activities in the scenic area based on the characteristics of regional, natural, historical, cultural and other resources to form a reasonable spatial layout and enhance the attraction of tourist attractions. force.

4. Customer satisfaction theory: Tourist attractions should pay attention to customer needs and feedback, and improve customer satisfaction and loyalty through continuous improvement and improvement of service quality.

5. Sustainable development theory: Tourist attractions should pay attention to the balance of environmental protection, social responsibility and economic benefits, promote sustainable development, and ensure the long-term development and social benefits of the scenic spots.

6. Marketing theory: Tourist attractions should use a variety of marketing methods, such as advertising, promotion, public relations, websites, etc., to improve brand awareness and image and expand market share.