How to position Changzhou in tourism marketing?

1. Divide tourism market into several sub-markets. Tourism companies only choose some of these market segments as marketing objectives and adopt corresponding marketing strategies to sell "marketable" products. In this way, the personality of tourism products will be more distinct.

2. In the planning and marketing of tourism products, we don't subdivide the market, but take the market as a whole and adopt an undifferentiated marketing strategy.

The market positioning of tourism companies is conducive to the establishment of competitive advantages, the accurate implementation of marketing mix of tourism companies and the avoidance of vicious competition among tourism companies.