How to establish and strengthen management regulations for new tourism formats

1. Filling the gaps in the supervision of new business formats

The tourism industry has integrated primary, secondary and tertiary industries in the context of industrial integration, giving rise to new business formats such as exhibition tourism, rural tourism, and industrial tourism. . New business formats are booming, but there are still many gaps in their supervision. The lack of regulatory standards has led to a serious lack of supervision. If illegal activities cannot be dealt with in a timely manner, it will have a great adverse impact on consumer purchases and consumption, and ultimately strangle new business formats in the cradle. First of all, it is necessary to formulate classification standards for new business formats. As the tourism industry develops and gradually improves, unified classification standards will facilitate the market development and industry management of new business formats. Secondly, formulate industry management standards for new business types with no regulatory basis to guide their professional development. In 2015, in order to adapt to the rapid development of new tourism and leisure businesses, the industry standards "Self-Driving Tour Management Service Specifications" and "Hot Spring Tourism Service Quality Specifications" were released and implemented. In November 2015, National Document No. 85 released a positive signal for the development of inns and B&Bs, and non-standard accommodation entered a golden period of development. Hangzhou City, Huangshan City, Zhangjiajie City, etc., as pioneers, also promulgated implementation measures for the management of B&Bs and inns, and the management of rural B&Bs. Specifications were initially explored. But overall, the management specifications of new business formats are currently only paid attention to in a few industries and local standards. Finally, an industry credit system needs to be implemented to provide important protection for consumer rights and enhance consumer trust. There are many types of new businesses, and market supervision needs to move forward quickly, fill gaps in a timely manner, and actively explore new areas.

2. Raise the entry threshold for new business formats

In terms of supervision of new tourism formats, the main problem is the low industry entry threshold. The most prominent one is the uneven quality of country B&Bs and farmhouses. , fish eyes mixed with pearls. The "Self-driving Tour Management Service Standards" puts forward relatively stringent conditions for self-driving tour organizations in terms of information, services, management, etc., in order to guide and standardize the management and services of self-driving tours, protect the legitimate rights and interests of tourists, and promote the sustainable development of self-driving tours. Healthy development brings timely rain. Strengthening the management regulations of other new business formats should also set reasonable access conditions for tourism service and product suppliers, and make clear regulations on environment, facilities and service standards. The scattered, small, weak and poor business entities are not conducive to the development of the industry. The hardware standards for business licenses can be improved and the business entities with inadequate facility safety and product hygiene can be eliminated. In addition, a certain amount of tourism service quality guarantee deposit will be implemented for operating entities to be used for violation penalties and compensation for damage to tourists' rights and interests.

3. Clarify the scope of powers, responsibilities and functions

In recent years, various provinces in my country have achieved some results in promoting the reform and management of the tourism system, but they are not related to all-region tourism, comprehensive industries, and open markets. There are still many gaps compared with the internal requirements of the tourism industry, and all responsibilities of the tourism industry have not yet been fully implemented. Taking the yacht industry as an example, due to the vague classification of ship types, vague business nature, and unclear functional scope of maritime and fishery administration. Therefore, the yacht industry, as an emerging industry in the marine economy and a new form of tourism and leisure, once faced regulatory difficulties. One of the biggest highlights of the "Self-driving Tour Management Service Specifications" is that self-driving tour organizations and tourists are required to sign a written self-driving tour service contract. The contract sets out clear rights, responsibilities and obligations for organizations, staff, and tourists. This The highlights are worthy of study and reference. The State Council's "Notice on Strengthening Comprehensive Supervision of the Tourism Market" formulated for the first time a list of comprehensive supervision responsibilities for the tourism market at the national level, dividing the scope of responsibilities of 12 departments including the tourism department, public security department, industrial and commercial department, and transportation department. Each province should also extend the clear scope of powers, responsibilities and functions to all departments, industries and regions, and clarify the relevant Department’s supervisory responsibilities. Implement the main responsibilities of tourism enterprises in accordance with the rules of fair competition; give full play to the supervisory role of social supervisors of tourism service quality and tourism volunteers, and encourage all sectors of society to actively provide clues to various violations of laws and regulations.

4. Comprehensive coordination and joint law enforcement

Supervision of new business formats must rely on comprehensive law enforcement or joint law enforcement. Tourists are tourism market participants and tourism consumers. Since tourism elements permeate all aspects of social activities, the definitions of consumers and tourists have always been vague. This vagueness also extends to new forms of consumption resulting from the integration of primary, secondary and tertiary industries. Taking timeshare in the United States as an example, its industry management is mainly carried out by the Federal Trade Commission, the U.S. Securities and Exchange Commission, the Internal Revenue Service, and the American Resort Development Association. They are responsible for protecting consumer rights, managing the investment and taxation of operating entities, and safeguarding industry interests. It urges the government to formulate standardized responsibilities and simultaneously promotes the healthy development of the timeshare industry. Although the national conditions are different, its strict legal system and perfect government management provide comparison and reference for the management of new tourism formats in my country. To govern the tourism market, we must strengthen comprehensive supervision and adapt to the objective needs of the tourism industry to upgrade from a single business format to a comprehensive business format, and from industry supervision to comprehensive services. First, we can build a comprehensive coordination and management system for all-region tourism, and establish tourism police, tourism industry and commerce bureaus, tourism circuit courts, tourism committees, etc. to provide comprehensive coordination, clear division of labor, and strengthen supervision. Second, comprehensively supervise online and offline illegal activities. Online and offline linkage, comprehensive management. Third, multiple departments should jointly make full use of tourism public management tools.

Use regulatory tools such as specialized inspections, joint law enforcement, and evaluation mechanisms to standardize the development of new business formats through incentives such as recommendations, commendations, and evaluations. Fourth, mobilize industry associations to actively participate in the industry management of new business formats, so that various departments collaborate, link up, and supervise each other.

The supervision of the tourism market needs to change from passive to active. Government departments must take the lead when actively cultivating new business formats, play a leading and overall planning role, strengthen industry management, and standardize industry management. Not only Let new tourism formats bloom everywhere and achieve healthy and sustainable development.