Difference between mice tourism and business tourism

1. The main tourist targets of MICE tourism are professionals, visitors, exhibitors, buyers and customers in a certain industry. The main purpose of MICE tourism is to participate in or watch exhibitions, exchange business information, expand business fields, seek cooperation opportunities, and also carry out entertainment activities.

2. The main tourist targets of business tourism are business customers, partners and other colleagues or employees of the enterprise, so as to explore the market, negotiate cooperation and promote products or services.