What are the future development trends of China’s cultural tourism industry?

1. Cultural creativity has become the key development direction of cultural tourism

The cultural and creative industry is known as one of the most promising industries in the world in the 21st century. The creative economy around the world creates output value every day reached US$22 billion, with an annual growth rate of 5%. Today, the cultural and creative industries have become a pillar industry for the economic development of many countries and regions.

The expansion and extension of cultural and creative industries in the field of tourism has become a new engine for tourism development. In turn, the development of tourism has also created new opportunities and new impetus for the prosperity of cultural and creative industries.

2. Cultural "in-depth tourism" has become a new highlight in the development of China's tourism industry

Professional planning organization Qianzhan Industry Research Institute pointed out: China's tourism has changed from the traditional "just looking at the flowers" Sightseeing tours have transformed into "cultural in-depth tours" and "cultural leisure tours" with culture as the theme, and special tourism products with world heritage as the core theme have emerged.

An important manifestation of in-depth cultural tourism is the rise and development of heritage tourism. "Heritage tourism" has become one of the most popular projects in the world tourism industry. English heritage tourism is developing rapidly, with annual revenue reaching 26 billion pounds, almost becoming the backbone of the country's tourism industry.

3. Health care tourism has become an important part of cultural experience tourism

Culturality, as one of the core characteristics of the tourism industry, is reflected in all aspects of tourism products.

As the per capita disposable income of urban and rural residents in China continues to increase, their ability to travel is gradually increasing. Cultural experience tourism has become a type of tourism product that tourists are keen to choose. Among them, health and wellness tourism is increasingly popular because it can cater to modern people. With the stronger awareness of medical care and demand for health and wellness, it has become a widely concerned and highly respected cultural experience tourism product type.