Why do big coffee companies use animals as logo? This is the reason.

The creativity of life is always full of myths.

A lot of things are always so incredible.

For example, why is the logo of a big company?

All animals?

Look at the incomplete permutation and combination first.

Is it a full screen of animals?

Flying in the sky

Run on the ground

in the water, swimming in the water

The above is only incomplete statistics.

Do you think this is the rhythm of opening a zoo?

Why do so many big coffee companies use animals as logo?

Is it really popular to use animals as logo?

Quick, let's take a look at the world 1 1 unsolved mystery today.

Why do so many leading enterprises love to use animals as logo?

Tencent

At that time, BB was just popular in the market.

"Boss, what kind of Tencent are we going to be?"

"We created the concept of network paging."

Ma: "At the earliest, the logo of QQ was a small pager. At that time, I recorded the "beep" sound when QQ sent a message from BB. Later, we wanted a lovely image to bring people closer. "

So after online voting, penguins were born.

Tmall

"The gathering of big merchants is like a shopping mall. Give it a name called Tmall first, and then use your brain to make up a Chinese homonym. "

"Well, just call it Tmall. Cats are picky. Cats are extremely demanding on food, quality, taste and environment. Tmall's pursuit is also to continue to pursue products with good quality and good taste and a good online shopping environment. "

20 12. 1, Taobao Mall was renamed as "Tmall" and the English name was "Tmall.com". At the same time, collect logo image designs from all over the world. After layers of screening, the "cat" design incarnated by Tmall's initials T was finally determined.

Finally, Wang Shuai, chief marketing officer of Alibaba, said, "We will choose this cat" because it looks like Malik Cloud. "

JD.com

"What, cats, too sissy. We also have a comparative difference, which reflects masculinity and stabilizes male users. Wait, women are still the biggest losers. We can't lose them. "

"Boss ~ Then let's focus on the friendly cards, just dogs, loyal friends of mankind and the most trustworthy partners, but how can we not lose our sense of technology?"

"Made into a metal dog, English name: JinshuDog, just abbreviated as JD, wow, hahaha."

There is a joke in the workshop. It is said that JD.COM just started to get a fish as a mascot. Liu, CEO of JD.COM, held a high-level meeting for this purpose. A general manager talked about the idea for an hour and then applauded. Only one VP (vice president) said a word-cats eat fish. Fish was killed.

Pawn things

"What cats and dogs, how are all some pets, we also want to find a way to distinguish them, reflect our Dangdang differences. Let me see? We started by selling books. What is a book? A symbol of wisdom, what animal is the smartest? "

"Leader, I know, it's an orangutan!"

"That's a monkey! Dangdang monkey! Okay, that's good. Speak up! That's it. "

Suning

"You look at this what cats, dogs and monkeys, so not the atmosphere! What is our Suning? How many years have we been doing this? What power is that? We are the power of kings, not tigers and lions! "

"Leader, is that a tiger or a lion?"

"This? Nanjing (the first Suning was founded in Nanjing) is famous for Lion Street and Lion Mountain. It seems that the lion can better represent our Suning. Just call it the lion of Suning and crush the childishness of those little rabbits. "

GOME

"Hey, you are a lion, so arrogant, do you know that the tiger is the king of the forest? You disobedient wannabe, be careful to throw you out of the forest! "

As a result, Gome has undergone a gorgeous transformation.

Baidu (the world's largest Chinese search engine)

Li Yanhong: "You fight for yourself, and we need to develop an analytical search technology. Create the concept of Baidu search and create the image of Baidu. "

"Boss, I think" Hunters Pursuing Bear's paw prints "and" Analytical Search Technology "are very similar, which constitutes Baidu's search concept. And didn't that poem say that "looking for him in the crowd" also means looking for him. "

Li Yanhong: "Well, that's a good idea!" " .

See, do you feel the conversation with the big coffee above?

Animal logo not only reflects the market positioning of enterprises, but also gives stories other than animals themselves, which makes consumers more impressed.

Another example.

UC Browser: Squirrel means intelligent speed.

Qunar. com Com: Camel, representing the companion of desert trip, will always accompany you.

Ctrip. Com: The convenient and flexible dolphin represents Ctrip's convenience, flexibility, intelligence and innovation in the mobile Internet.

Travel with the same journey: two small fish play together, which is full of relaxation and rest.

......

Do you feel it?

Is the meaning behind the small logo quite well-intentioned?

Xiao Kuai is also very attentive. After finishing all the logo, he chose "the most amazing" and "the darkest horse" for everyone.

Sina: the most "magical" logo

"You big coffee chose all kinds of animals, I choose eyes. Animals have eyes anyway! Ha ha ha, is it as witty as me? "

So SiNa eyes was born! It contains the meaning of "the world is in your eyes", and then it is extended to "your new online world". But the world is always full of coincidences. A kind of fruit called guaranaguo seems to be Xiao Lang's doppelganger?

Some netizens solemnly talk nonsense:

This kind of fruit is called Guarana Fruit, which is regarded as a sacred fruit in the local area (similar to the ginseng fruit in China). It is said that it can protect the body, double the luck, relieve cough and moisten the lungs, clear the heart and improve eyesight, and prevent myopia. Weibo can't be nearsighted even if he brushes for 24 hours, so Sina uses this fruit as an icon?

(Some texts and pictures come from the Internet. If there is any infringement, please contact to delete it. )

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