Traditional Culture Encyclopedia - Tourist attractions - What are the specific categories of poster design?
What are the specific categories of poster design?
The so-called posters, also known as "posters" or posters, belong to outdoor advertisements and are distributed in streets, cinemas, exhibitions, business districts, airports, docks, stations, parks and other public places. They are called "instant" street art abroad.
Although the development of advertising industry is changing with each passing day, new theories, new concepts, new production techniques, new means of communication and new media forms are constantly emerging, and posters can never be replaced. They still play a vital role in specific fields and have achieved satisfactory advertising results, which is mainly determined by their characteristics.
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1. big screen: As an outdoor advertisement, the poster screen is bigger than other print advertisements, with large illustrations and large fonts, which is very eye-catching.
2. Strong farsightedness: The role of posters is to convey information to people who are engaged in long-distance and outdoor activities, so the works have strong farsightedness.
3. Extensive content: Posters cover a wide range and can be used for public elections, sports, transportation, safety and environmental protection. , can also be used in commercial products, enterprises, tourism, services, culture, education and art, etc. , and can play a wide range of roles.
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