Network promotion of tourist attractions; Recommendation of marketing promotion scheme for tourist attractions

China has a huge tourism consumption market and strong domestic demand. Angry Frog Network believes that tourism has gradually become a way of life for people, and overcrowding in holiday scenic spots has long been the norm. The world is big and there are many scenic spots. How do scenic spots around the world attract tourists? In addition to the unique beauty of the scenic spot itself, the information transmission and promotion on the Internet has a deeper and deeper influence on people's travel choices. In particular, some tepid tourist attractions and new attractions need to enhance their popularity quickly. With the rich experience accumulated in 10 years, Anger Frog. com puts forward the marketing and promotion scheme of tourist attractions for you.

Cultural Packaging of Tourist Attractions

If the mountain is not high, the fairy is famous, and if the water is not deep, the dragon has spirit. Beautiful scenery is an important factor to attract people, but the cultural background, regional characteristics, food folklore, human geography, natural scenery and characteristic buildings behind the scenic spots are even more fascinating. The origin of scenic spots' names, mysterious ancient legends and anecdotes of celebrities' visits make scenic spots have unique humanistic colors. Communicate with people who like to travel through pictures, videos and texts. And attract tourists to visit.

Publicity of scenic activities

Holding activities and special props is a quick marketing method to attract tourists in scenic spots. Timely and interesting activities can attract people's attention in a short time and are easily spread spontaneously by major media and netizens. It not only increases the fun for tourists to play, but also improves the visibility of the scenic spot. Well-known tourism festivals in China include: Xuyi Lobster Festival, Cixi Yangmei Festival, Laiyang Pear Flower Festival and Qingdao International Beer Festival.

Scenic entertainment marketing

Angry Frog Network cooperates with Hunan Satellite TV, CCTV and other satellite TV stations to implant resources for variety shows. All major scenic spots can shoot in the form of shooting places through the implantation of variety shows, movies and TV dramas, and get high-end display. At the same time, the exposed part of the film and television programs will be edited into promotional videos and released to major video websites such as Youku and iQiyi, as well as social platforms such as Weibo and WeChat for wide dissemination. For example, Laojun Mountain in Lijiang is the location of Looking for Love Adventures, Xixi Wetland is the location of If You Are the One, and Bamboo Sea in the south of Yibin is the location of Crouching Tiger, Hidden Dragon and so on.

Promotion of tourist routes

Tourist routes are what people must know before they travel. Which tourist route tourists choose determines the flow of people around the scenic spot and scenic spot. Angry Frog. com can make an all-round on-the-spot experience of the whole tourist route through text shooting, and publish authentic, useful and attractive serial travel notes, interesting experiential marketing soft articles, pictures, videos and so on. , and carry out all-round network promotion of specific tourist routes to attract the attention and choice of netizens.

Promotion around scenic spots/city image promotion

The landscape of a region often represents the image of a city. By enhancing the image of the city, the visibility of the whole city and the growth of tourists in scenic spots will be enhanced. In addition to tickets for scenic spots, hotels, special homestays, special foods, restaurants and souvenir shops around the scenic spots, Angfrog. com can also integrate the supporting resources of the scenic spots, implant the whole content, attract tourists to stay, taste food and buy products, and promote the upgrading of industries around the scenic spots.

Wuyuan Wuyuan seems to be on fire overnight. This small village has suddenly become "the most beautiful village in China", and the rape fields all over the mountains have attracted countless tourists from afar to see its beauty. Every year in the middle and late March, pink peach blossoms and white pear blossoms are dotted with golden rape flowers all over the mountain, and Huizhou architecture with white walls and gray tiles is hidden among them, so that everyone who escapes from the complicated city can find a home.

Wuzhen is the first of the six ancient towns in the south of the Yangtze River and one of the top ten historical and cultural towns in China. Wuzhen is really widely known because after she became the spokesperson of Wuzhen a few years ago, she made a series of beautiful advertisements for Rene Liu, a milk tea, making Wuzhen a scenic spot for people to escape from the hustle and bustle of the city. After that, Wuzhen, relying on the beautiful scenery of its characteristic Jiangshan water town, increased the publicity of its natural environment and human environment. In 20 14, Wuzhen became the permanent site of world internet conference.

Meili Snow Mountain Meili Snow Mountain is a sacred mountain in the hearts of Tibetans, and it is called "Rongzan Kawagebo" in Tibetan. During the period of Songtsan Gambu, it is said that Kawagebo was once a demon mountain with many evils in the area. Master Lian Peanut, the founder of Tantric Sect, went through eight difficulties to drive away all kinds of pains and finally conquered the mountain god Kawagebo. Tibetans believe that the mountain gods of every mountain dominate the nature, while Kawagebo dominates the whole nature.