Classic soft article cases

1. Girls with buck teeth also have spring

When I was in junior high school, many people said that my teeth were buck teeth, right? I have always believed that my teeth have been very good since I was a child. They are strong, bright and white, and they taste great when eaten. Everyone says this child’s teeth are really white. Well, I quite like it myself.

But more and more people are saying that my teeth are buck teeth, especially when I smile, my teeth stick out. At first, I thought there is nothing wrong with a girl having buck teeth, as long as she has buck teeth. Stick to your dreams, work hard, and still be full of confidence and yearning for yourself. So what does it mean to have buck teeth? Compared with a beautiful life, buck teeth are nothing. What’s more, I’m not really buck teeth, it’s just similar. Are marriage-mad Fang Xiaoping’s buck teeth cuter? But this idea quickly changed.

It was when I first entered college, and it happened to catch up with SARS. Because of the school closure, students had nothing to do in school every day, which created an objective hotbed for love. The sisters who slept with me all received love letters or started dating, and I was the only one there in a daze.

I have also been thinking that I am also a beauty? But why doesn't anyone pursue me? So I secretly mentioned this question to my best sister, who said: "Actually, I have always been embarrassed to say, why don't you get your teeth straightened? Who dares to like you as a buck-toothed girl like you now?" "I asked her: "What's wrong with the buck teeth? Aren't they cute?" She replied that I couldn't help it and left.

But I’m still not convinced. I don’t feel there’s anything wrong with buck teeth. So I continued to do nothing, and even until my senior year I still didn't receive any love letters.

Seeing that all the sisters have boyfriends, I am the stupidest one every day. I go to self-study alone and am the first to return to the dormitory. When they discuss the Kama Sutra, I am the only one who can’t talk to them. .

I don’t think I can be like this. If I don’t receive a love letter, I’ll just take the initiative. It’s no big deal. On a dark and windy night, I expressed my love to a boy I had been in love with for a long time. He was a very shy boy. After hearing my confession, he quietly said: "Actually, you are really beautiful." She’s quite pretty, but just don’t smile. A smile will scare someone to death. If it weren’t for your buck teeth, I would have chased you, so...”

It looks like the buck teeth are pretty good. It really had a great impact on me. It seems that I really need to change my image. Otherwise, not only will I not be able to find a boyfriend, but I will graduate soon and I might not be able to find a job because of my buck teeth. (Dental clinic advertisement)

2. Doctors do not understand the patient’s heart

In the critical patient care unit of the hospital, the nurse is doing rounds. A patient who couldn't move his whole body suddenly blinked several times, and the female nurse quickly called the doctor for consultation. When the doctors and nurses gathered around the patient's bed, he moved his fingers slightly a few more times, as if to express something. The doctor hurriedly handed over the paper and pen, and the young man wrote a line: Don't block the TV! It turned out that the position where the medical staff was standing blocked the patient's view of the TV, so he asked everyone to get out of the way and not to disturb him while watching the Eurosport program. (TV commercial)?

3. Confessions of a Widow

When I was 28 years old, I thought that I would probably never get married in this life. I am too tall, and the misalignment of my hands and legs often hinders me. Clothes have never looked as good on me as they have on other girls. It seemed impossible that a conservator would come and take me there on his white horse.

But finally a man is with me. Lovellette is not the sophisticated lover you dreamed of when you were 16, but a shy and awkward person who also doesn't know what to do.

He took a fancy to my strengths that I didn’t know I had. I just started to feel that my life was worthwhile. In fact both of us were like that at the time. Soon, we became so harmonious with each other that we would feel like we were missing each other if we were not together. So we thought this might be the kind of love story written in novels, and we got married. It was a day in April, the apple trees were in full bloom, and the earth was fragrant. That was nearly thirty years ago, and almost every day has been the same since that day.

I can’t believe that so many years have passed. The years have carried Aiwei and me quietly, just like driving a canoe on a calm river, and you can’t feel the movement of the boat. We've never been to Europe, we haven't even been to California. I don't think we need to go because home is big enough for us.

I wish we could have several children, but we have not been able to achieve our wish. I am very much like Sarah in the Bible, except God has not blessed me with miracles. Maybe God thought it was enough for me to have Lovellette.

Alas! Aiwei passed away in April two years ago. Quietly, with a smile, just like he was when he was alive. The apple trees are still blooming, and the earth is still full of sweetness. But I felt quietly lost and wanted to cry but had no tears. When my brother came to help me with Ivy's funeral, I found that he was so considerate and caring about me, just like he always did.

I didn’t have a lot of money in the bank, but I had an insurance policy that took care of all my living expenses for the rest of my life. ?As far as a woman's sincere love for a man passes away, I am as satisfied as any other woman.

(Insurance company advertisement)

4. Lower than you think

Late at night, a woman in white was followed by a stranger. To escape, she ran into an unfinished construction site, but the stranger followed closely. The construction site was dark and there was water on the ground. The woman in white was running staggeringly, but the pursuer was still getting closer and closer. Just when he was about to catch her, suddenly, the stranger's head hit a horizontal steel pipe. It turned out that the height of the steel pipe was exactly at the height of the stalker's forehead. He didn't notice it, so he walked straight over without lowering his head. As a result, he was knocked unconscious. The girl finally survived. At this time, the subtitles were printed: "Swiss Telecom's new tariff is lower than you think." (telecom advertising)

5. How to carry love to the end

At night, in Paris On the street, a young man stood at the bottom of a residential building, looking up at the stairs without saying a word. Books, alarm clocks, magazines, sneakers, records, electric guitars and other items were thrown from upstairs one after another and were smashed all over the floor. It seems that the young man had a bad time with his lover, which led to this "hustle and bustle" breakup war. At this time, another gray-haired old man came downstairs, and he wanted to stop the behavior upstairs. Just as he was about to sigh at the old man's kindness, the people upstairs threw down another photo frame with a photo of the old man and his wife in it. The camera panned upstairs, where an exhausted old lady stood on the balcony with her hands on her hips. Only then did we realize that it was an old couple having a conflict. It seems that throwing things to vent their anger is not the exclusive domain of young people. Tip from insurance companies: Even if you live to be 70, anything can happen. (Insurance Company Advertisement)

6. The Story of Kangaroo

A couple was driving in the hinterland of Australia when it suddenly started to rain heavily. They found an injured kangaroo lying on the side of the road. They got out of the car and took a closer look. The young man lovingly took off his raincoat and put it on the kangaroo. After a while, the kangaroo jumped away. The two young men were about to continue on their way when they discovered that the car keys were in the pocket of the raincoat that the kangaroo was wearing. When the two were worrying about being trapped in the wilderness, the kangaroo in a raincoat came back, followed by a local aborigine. The native took out his car keys and pointed at the girl and asked for an exchange. The young man actually nodded in agreement. This made the girl angry, and she looked at her lover angrily. After a while, the truth came out: what the native wanted was the raincoat the girl was wearing. (Raincoat Advertisement)

7. Enemies meet on a narrow road

A football match was over. After leaving the field, the two fans of the winning team could not suppress their excitement and continued to dance and rush back home. The family's bus and car. They were jumping and making noise, but suddenly they were too frightened to say anything because they discovered that there were still a dozen angry strong men sitting in the car. It turned out that these people were supporters of the losing team. Enemies are really on a narrow road, and it seems that a conflict is inevitable. At this critical moment, the latter toasted to the former to express his congratulations, and the grudges were forgotten with a smile. It turns out that both parties had Fanta sodas in their hands, and the settlement was because they both supported Fanta. (Beverage Advertisement)

8. Are you qualified to develop children’s imagination?

In a primary school classroom, a female teacher was giving a painting class. "Today, you can draw whatever you think of." The teacher plans to use a completely open form to cultivate children's creative and imaginative abilities. As a result, various insects and animals with unique shapes and bright colors appeared on the paper.

But the teacher discovered that there was a little boy with an unusual painting style: he used a black paintbrush to blacken all the white paper, one after another, very focused. The other students have finished school. In the empty classroom, the little boy is still immersed in painting. The rustling sound of the brush makes the teachers look at each other. As night falls, under the table lamp at home, the sound of the little boy painting does not stop for a moment. The young parents thought their children had some disease and were worried.

The doctor asked the little boy what he was drawing, but the little boy had no time to answer. He just painted black one after another... Finally, the little boy was sent to the hospital. The gray-haired old expert was invited out. He sat in a wheelchair and consulted the child with a large group of doctors, but he still couldn't figure it out. In the white ward, the black pieces of paper that the little boy had created were spread all over the floor, but he still showed no signs of "stopping writing"...

The attentive female teacher was in the little boy's class. I found a box of jigsaw puzzles on the table, and suddenly I realized: Could it be that the little boy created a jigsaw puzzle? So teachers, parents, doctors and nurses worked together to piece together pieces of black paper on the gym floor. Gradually, a lively and lovely black image appeared in front of people's eyes.

No one thought that what the little boy created was an extremely huge whale. The countless black pictures he drew non-stop were just to spell out the whale in his imagination. On the huge body of the whale, the film's slogan is printed: "How to encourage a child? You must use your imagination." The advertisement calls on people to support the Children's Development Foundation. (Public Service Advertisement)

Several forms of soft articles:

Although soft articles are ever-changing, they remain true to their original purpose. There are mainly the following methods:

Soft articles The suspense style

can also be called the question style. The core is to ask a question and then ask and answer yourself around this question.

For example, "Can humans live forever?", "What brings her back to life?", "Can psoriasis really be cured?", etc. The advantage of this method is to raise topics and attention by asking questions. But you must control the heat. The questions you ask first must be attractive, and the answers must be consistent with common sense, and cannot be self-defeating and full of loopholes.

Soft article story style

By telling a complete story to bring out the product, the "halo effect" and "mystery" of the product can have strong implications for consumers' psychology, making sales become a inevitable. For example, "The secret recipe that cannot be bought for 120 million yuan", "Miracle plant insulin", "Secret of the Indians", etc. Storytelling is not the purpose, the product clues behind the story are the key to the article. Listening to stories is the oldest way for humans to receive knowledge, so the knowledge, interest, and rationality of the story are the keys to the success of soft articles.

Emotional style of soft articles

Emotion has always been an important medium in advertising. The emotional expression of soft articles can convey a large amount of information and is highly targeted. Of course, it can also connect people's hearts. "Husband, you can't quit smoking, let's cleanse your lungs", "Woman, your name is angel", "Written to those youth who are fighting acne", etc. The biggest feature of emotions is that they are easy to impress people and easily reach consumers. heart, so "emotional marketing" has always been a tried-and-true panacea for marketing.

Threat-style soft articles

Threat-type soft articles are anti-emotional appeals. Emotional appeals are beautiful, and intimidation directly hits the weak points - "High blood fat is a precursor to paralysis!", "Oh my God, my bones." Quality growth kills people!" "Wash the blood and wash out a barrel of oil." In fact, the effect of intimidation is more memorable than praise and love, but it is also often criticized by others, so you must be careful and don't go overboard.

Promotional soft articles

Promotional soft articles are often followed up when the above soft articles are effective - "Beijingers rush to buy ***", "***, sell like crazy in Hong Kong ", "Out of stock three times a day, a certain manufacturer in Xidan is in emergency"... Such soft articles are either directly used in conjunction with promotions, or they use "buying trust" to cause product supply to exceed demand. Through "comparison psychology" and "influence effect", many factors to induce your desire to buy.

Soft article news style

The so-called event news body is to find a reason for publicity and write it in the style of a news event, making readers think that it was an event that just happened yesterday. This kind of style reflects the technical strength of the company itself. However, it is warned that the copywriting should be combined with the company's own conditions, communicate more with the planners, and do not write unreasonably, otherwise, most of them will have negative effects.

Seductive soft articles

Practical, beneficial, and advantageous are three types of seductive soft articles. This kind of soft articles is helpful to readers. Therefore, visitors can actively click or search everywhere. Because it can answer some questions for the visitor, or tell the visitor something that is helpful to him. Of course, this also includes some discount information, etc. This captures the psychology of consumers who love to take advantage.

The above seven types of soft articles are definitely not used in isolation. They are an important battle for the enterprise to promote the overall strategy according to the strategy. How to use them is a matter of layout.

Reference link: Soft article_Baidu Encyclopedia