Why is Beijing Zhuoce's high-end leisure tourism planning more advantageous?

Real high-end travel can't be satisfied with money, because the top travel places and experiences along the way are often only rewarded to those who always pursue uniqueness ... Andrew Rand.

What is high-end leisure?

Corresponding to the high end is not the low end but the public;

High-end products should be personalized and non-standardized;

High-end is not luxury and show off, but the improvement of quality and taste;

The competition of high-end tourism should be the competition of characteristics and individuality;

High-end is based on characteristics, culture, environment and quality.

A high-end tourist destination can be a city, a beach, a theater or even a pub. But they must be unique, individual, connotative and tasteful.

Positioning of high-end leisure

The core purpose of high-end tourism is to attract high-end people!

Value embodiment of high-end people:

Intellectual resources: the aggregate of the whole social elite; Have the ability of creative thinking and creative work; Accumulated a lot of successful entrepreneurial experience.

Investment capital: holds most of the wealth of society; Consumer groups at the forefront of the market;

It has great popularity and influence in the industry.

The "circle effect" of high-end people: gathering rich people through a series of circle activities.

The "high-end leading" role of high-end people: high-end people are the leaders, and "high-end leading" is the pendulum of leading. It is the main source of social civilization and productivity development.

The main orientation of high-end people: "China upstart"

Guanghua Zhuoce Intelligent Industry is one of the three major tourism planning companies in China. Founded in 2003, it is a world-class planning and design institute and investment and operation group, and a member of the Royal Town Planning Association. The team is a Sino-British joint venture company composed of top designers from China, Britain and Taiwan Province Province, with a registered capital of100000 yuan, and its business involves urban planning, architectural design, landscape design, tourism planning, investment and financing operation in tourism real estate, etc. At present, there are branches in Beijing, London and Taipei, and the global designer team exceeds 100. The company provides planning and design services for the world 1/3 enterprises and the top 500 enterprises in China. Clients include PATA (Asia-Pacific Tourism Association), National Development and Reform Commission, Ministry of Culture, Ministry of Water Resources, State Forestry Administration, Shandong Tourism Bureau, Qingdao Tourism Bureau, Olympic Sailing Center, China Travel Agency, China Construction Group, Wanda, Vanke, Caesar, Greentown, Evergrande and Datang Group. The company plans to invest in projects with total assets exceeding 50 billion yuan and investment exceeding 20 billion yuan; The company uses the tools of "Tourism Planning 3.0" and "Tourism Brand Marketing 3.0" to provide customers with practical planning and design services. It also published books such as China Tourism Planning White Paper, China Tourism Brand Marketing White Paper and Tourism Brand Marketing 3.0, which caused great influence in the industry. Xinhua News Agency and China Tourism News made special reports. The company invested 50 million yuan in Anhui and Xinjiang, operated two 4A scenic spots and a four-star hotel, and realized the service mode of "planning and design+industrial investment and operation" in the whole industry chain.

In 20 13, the company reached a strategic cooperation with Sheng Da group (listed company, stock code: 000603, 150, top 500 private enterprises in China, with total assets of more than 20 billion RMB) and established a joint-stock company.