Tourism experience marketing model of tourism experience marketing

According to the different natural environment of tourism and the different characteristics of enterprises engaged in tourism development, it is necessary to use experiential marketing to build tourism brand strategy and implement different experiential marketing models according to local conditions.

(1) Entertainment Marketing Model

Entertainment marketing focuses on satisfying tourists' entertainment experience. Entertainment marketing mode requires tourism enterprises to skillfully combine sales and management in entertainment, attract potential tourists by creating unique entertainment experience, and achieve the purpose of promoting their purchase and consumption. Tourism enterprises should run the idea of entertainment marketing through the whole process of tourism marketing, and add entertainment experience to the whole experience of customers' travel from time to time, so as to make the whole travel process interesting and pleasant, thus improving customer satisfaction.

(2) Aesthetic marketing mode

Aesthetic marketing focuses on satisfying people's aesthetic experience and providing tourists with beautiful pleasure, excitement and enjoyment. Using aesthetic principles and means, according to the law of beauty, we should develop tourism resources, build and use tourism landscapes, and provide beautiful services with beautiful themes, so as to cater to consumers' aesthetic interests, arouse consumers' interest in buying, and increase the added value of products, so as to make guests feel happy, refreshed, enjoy rich beauty and leave a beautiful experience in tourism aesthetic activities.

(3) Emotional marketing model

Emotional marketing is based on the inner feelings of tourists and is committed to meeting their emotional needs. Tourists will have positive emotions and feelings about products and services that meet their wishes and meet their actual wishes, which can enhance tourists' satisfaction and loyalty to the enterprise. Tourism enterprises should combine the characteristics of tourism products, explore the emotional response mode of tourists, strive to create positive emotional experience for tourists, and avoid and eliminate the negative feelings of tourists.

(4) Theme experience marketing

Theme experience is to design a theme that can impress customers' emotions and stimulate customers' desires. The theme of experience must integrate space, time and things into a harmonious reality, which can be consistent with the natural, cultural and historical resources of the tourist destination itself, thus strengthening the experience of tourists. The experience of tourists is complete, including the integration of space, time and things, so let tourists do the right things in the right place and at the right time.

(5) Cultural experience marketing

Cultural experience is based on customers' cultural experience, aiming at tourism products and services and customers' consumption psychology, using traditional or modern culture can effectively influence customers' consumption concepts and promote the occurrence of consumption behavior. By excavating the cultural connotation of tourism products, Anshan creates unique products, enhances the cultural taste of products, and enhances the competitiveness and attractiveness of tourism.