Important opportunity for tourism companies to carry out marketing research

Changes in market demand, competitor dynamics, holidays and seasonal needs, etc.

1. Changes in market demand: Tourism market demand is constantly changing, and tourism companies need to always pay attention to market dynamics and understand tourists' needs and preferences.

2. Competitor dynamics: Understanding competitors’ marketing strategies, products and services can help tourism companies find their own competitive advantages and shortcomings. Through research on competitors, tourism companies can better formulate marketing strategies and enhance market competitiveness.

3. Holidays and seasonal demand: Holidays and seasonality are one of the characteristics of the tourism market. Before holidays and peak tourist seasons, tourism companies should conduct targeted marketing research to understand tourists’ needs and expectations. Through research on holiday and seasonal demand, tourism companies can formulate corresponding marketing strategies and prepare in advance to cope with passenger flow and demand during peak periods.