Tianfu Tourism County

How to innovate and develop cultural tourism propaganda under the background of "internet plus"? How can we build a multimedia platform matrix and enrich the publicity content? In order to further improve and perfect the work pattern of "big publicity" of cultural tourism, and promote the formation of new concepts and forms of cultural tourism publicity in combination with the current popular media platform, the cultural tourism innovation operation salon of "V Travel Wuhou Breaking the Circle and Making a Debut" sponsored by Wuhou District Cultural Tourism Bureau was successfully held on June 2nd at Gongshu Qintai. 165438+. Jiang Jianyi, Party Secretary and Director of Wuhou District Cultural and Sports Tourism Bureau, Zhang, Party member and Deputy Director, Shu Sanshao, a senior blogger of cultural tourism, the editor-in-chief of Shanghai Cultural Development Research Institute and many local media representatives attended the event, and * * * held a thematic discussion and shared experiences around "Wuhou District Cultural Tourism Publicity+New Media Innovation and Development". First of all, this salon invited Shu Sanshao, a knowledge blogger with millions of fans. Based on his rich industry experience, he explained the new media positioning and operation of IP in a simple way, showing the infinite potential of IP+ new media model. He pointed out that since the media is naturally characterized by "low cost, high efficiency and large user demand", Wuhou District can fully sort out its own cultural tourism resources and rely on the "useful, interesting and audio" propaganda characteristics of the media to output content that the people like. As the most famous cultural symbol in Wuhou District, "Three Kingdoms Culture" should be skillfully used, and the traffic code of "Three Kingdoms Culture" should be grasped to unlock the planning of theme activities such as "Three Kingdoms Culture" and "Three Kingdoms World". Editor-in-chief from Wu Ge Cultural Development Research Institute, combined with the official WeChat account "Culture Online" of the Institute, adhered to the "creative spirit" of five years' uninterrupted daily work, and shared how to use media resources to create a new type of folk cultural tourism characteristic think tank, and how to combine the propaganda purpose of traditional cultural tourism resources with the cultural consumption concept of "Generation Z". The content is informative and the angle is novel, and people present have expressed their great benefits. Subsequently, media representatives had a free discussion with their own professional experience and entrepreneurial thinking, and made suggestions for the development of cultural tourism in Wuhou District. The representative of Chengdu 37 Media pointed out that the IP connection between Wuhou District and the culture of the Three Kingdoms is not high and the development is insufficient. This paper, taking the Night Banquet in Tang Palace as an example, tells how to dig deep into the story connotation and details behind the resources from the perspective of urban humanities, thus boosting cultural tourism resources out of the circle. Chengdu is very strange. From the perspective of the combination of traditional media and MCN institutions, the representative of Plus media suggested that official media and self-media should continue to cooperate in "traffic and IP depth" and establish a cooperative resource pool; Taking the past live broadcast cases as an example, the media representatives in Chengdu emphasized that the theme of the current market users and audiences is the younger generation, paid attention to attracting the attention of the young market, connected the official media with the market, and made efforts to promote product innovation and development in many aspects such as "digital entertainment of cultural tourism", which helped Wuhou District achieve a new leap in cultural tourism promotion and created the publicity effect of "1+ 1 > 2". From the perspective of video production, Chengdu media representatives think about how to integrate the lives of ordinary people into "high-level" cultural tourism resources, satisfy people's national pride, enhance people's cultural self-confidence, and enhance people's satisfaction and happiness with their own lives. The atmosphere of the on-site discussion was warm, the content of the speech was close to reality, and the measures and suggestions were targeted, operational and effective. Zhang, member of the party group and deputy director of Wuhou District Cultural and Sports Tourism Bureau, said: "This salon activity not only strengthened the endogenous advantages of Wuhou cultural tourism development again, but also discussed how Wuhou cultural tourism can base itself on the current situation, seize marketing opportunities and break through the circle. Everyone brainstormed and the content of exchange and sharing was rich and fruitful. " Jiang Jianyi, Party Secretary and Director of Wuhou District Cultural and Sports Tourism Bureau, made a concluding speech. He said: "Since the media has the natural advantage of knowing what's going on in the world and seeing all the flowers in Chang 'an in one day, this salon activity has put forward new possibilities and new directions for the promotion of cultural tourism resources in Wuhou District and the integration of online and offline media; Deep integration with the media, transforming history into story IP, and creating, also brings new thinking and creation to the development of cultural tourism in Wuhou District. I hope to cooperate extensively with media friends, expand the "circle of friends" of Wuhou Cultural and Sports Brigade, achieve mutual benefit and win-win, accelerate the high-quality development of Wuhou culture and tourism, and form a coordinated, smooth, dynamic and effective Wuhou Cultural and Sports Brigade. " "Hold the wood, for life. "This * * * talk about the innovative development of Wuhou cultural tourism has unlocked more and better innovative methods for the promotion of Wuhou cultural tourism. In the future, Wuhou District will further prosper and develop cultural undertakings and industries around the goal of building a socialist cultural power proposed by the 20th National Congress of the Communist Party of China. Focusing on the theme of "Wisdom Wuhou, the Three Kingdoms Resort" and combining with the advantages of media operation, we will broaden the publicity path of Wuhou cultural tourism and contribute to Chengdu's "building a park city demonstration zone with new development concepts in an all-round way and striving to build a modern international metropolis in western China with global influence and reputation".