How to write a good copy title

1, lured by "profit". Soft articles are different from other types of articles, which are generally published by merchants to promote products and brands, so we must use "profit" to attract people and directly indicate our interests in the title!

2. Be "new". It is common sense that people are always interested in new people and new things. Grasping this feature and creating soft articles with news value will often cause great sensation, especially when it is spread on the Internet. The common words in news headlines here are: surprise, the first time, the first time, leading, innovation, and finally, the wind and water are surging!

3. Move with "love". People are emotional animals, and the author must put his feelings into writing this title!

4. Touch things. Story-based titles are also more touching and attractive.

5. Use "hanging" to attract people. The TV series "Latency" was very popular when it was broadcast. Why does this play attract people's attention? It's largely because of one wonderful story after another, because you can't guess where the next gathering will go. The same is true of writing soft articles. Judging from the title, it lays the groundwork for readers to read the text because of surprise and conjecture. Such a title should be interesting, enlightening and suspenseful, which can trigger the subject to answer.

6. Charm with "secrets". Like suspense, everyone likes to hear all kinds of truths, and human instinct for knowledge also makes everyone prefer to explore unknown secrets. Therefore, secret headlines often attract more attention. If you pay attention to CCTV Spring Festival Gala, you will find that once the annual magic is over, there will be a wave of revelations on the Internet, and related posts will be heated up. Key words commonly used in such titles: secret, secret, truth, behind, trick, etc.

7. scare people with "risk". The title of intimidation was first seen in soft articles of health products, which attracted readers' attention to soft articles through intimidation, especially for patients with certain diseases. You can trigger * * * after seeing the relevant soft text! Later, this intimidation technique also began to change into stating a fact, which can make others realize that his previous understanding is wrong or have a sense of crisis.

8. Call people by asking. The easiest way to make readers feel closer to the title of a soft article is to say hello, just as people in China always ask "Have you eaten?" ! Obviously, it is often more attractive to attract readers' attention by talking, asking questions or calling them by their first names. Maybe even some people who are not asking questions will pay attention to this soft article because of strangeness.

9. Surround people with "fun". A good title of a soft article will always be remembered by readers after reading it, thanks to the language used by the creators of the soft article. Vivid, humorous and humorous language can make the title vivid and humorous, and appropriate rhetorical devices and homophonic effects can make readers memorable after reading it, even willing to pass it on from mouth to mouth.

10, subject to "discussion". Suggestive headlines are the ones we often read, especially when doing promotional activities. Such encouraging headlines are common, but it still needs to be worked hard to get out of the routine. The author suggests that people should start with rebellious psychology, don't let them do anything, and let readers often think about what to do.

1 1, borrow "celebrity". Everything about celebrities is concerned by the public, whether it's their work, their lives, their interests and so on. If the things or products you promote can be close to celebrities, it will definitely attract the attention of many readers through the gimmicks of celebrities. I remember when Dānlín won the Beijing Olympic Games, he threw shoes at the audience. The next day, there were more than 65438+100000 Dānlín champion shoes on Taobao, which was the star effect.

12, borrow "Niu Ren". In the information society, besides public celebrities, all walks of life have some recognized talents, such as Mr. Fu Wei in the SEO field and the author in the soft text field. With the help of these cattle people or these well-known institutions, make a sound from their mouths and attract everyone's attention!

13, borrow "hot spots". Seize social hot events and news as the source of soft article title creation, guide readers to pay attention to soft articles through public attention to social hot spots, and improve the click-through rate and reprint rate of soft articles. Soft authors can pay attention to recent hot events with the help of Baidu's search list. The hot spots here are as big as the Olympic Games, the World Cup and the Shenzhou VI, as small as the labor shortage in society and the flower ordering tide at Christmas.

14, borrow "popular". In the internet age, some popular words will appear every once in a while. In the past two years, Hold, you know, can't afford to hurt, 100 yuan is not given, and then Jackie Chan's spoken language duang ~ ~ ~, these buzzwords with high frequency of use can also attract readers' attention to some extent.

15, borrow "culture". With the help of poems, idioms, allusions, ancient Chinese, proverbs, two-part allegorical sayings, spoken language, professional terms in the industry, commonly used military terms, foreign languages and dialects, place names, movies, operas, songs, etc. , created the title of the soft article, enhanced the "cultural accomplishment" of the soft article, and reduced its advertising flavor!

16, exaggerated. Use exaggerated or even radical views to attract readers' attention to something or a certain point of view, and then become interested in the content of soft text propaganda.

17, historical type. China has a history of 5000 years. When it comes to the history of XX and the most XX event in the XX dynasty, it is bound to cause a sensation and concern. Using this feature, when we are writing soft headlines, we can attract readers with the help of the most XX events in history.

18, contrast type. The titles of this kind of soft articles show their advantages by comparing with themselves or their peers, so that readers can deeply understand the uniqueness of the products or services that soft articles want to promote. From soft titles, we can also evolve and create various soft titles and selective soft titles.

19, digital type. How powerful numbers are, what kind of spiritual collision numbers can give people, and how effective huge data will be. These questions do not need to be answered. We just need to seriously think about how shocked we are when we encounter numbers. Shock a person's mind from numbers, find the answer to curiosity from numbers, and gain a kind of power from numbers.

Beijing rail brand