Want to start a business but lack funds, how to raise funds? (How do individuals initiate entrepreneurial crowdfunding? )

JD.COM Crowdfunding is the largest Internet crowdfunding platform in China, providing crowdfunding for smart technology products, life food, smart home, 3C technology, entertainment and tourism, creative culture and public welfare. Choose crowdfunding in JD.COM, and experience it first.

On July 1 day, 2065438, crowdfunding in JD.COM was officially born. In the new era of consumption upgrading, crowdfunding in JD.COM is not only a quality life platform to provide users with "unique and different trend product experience", but also a fund-raising incubation platform to accelerate the development of innovative and entrepreneurial enterprises.

Jingdong Finance has established nine business segments: securities, supply chain finance, consumer finance, crowdfunding, wealth management, payment, insurance and rural finance, among which JD.COM crowdfunding is one.

In this crowdfunding activity related to "Double Eleven", COSCO Real Estate * * * took out the source of 1 1 suite, which is located in Beijing, Dalian, Fushun, Hangzhou, Qinhuangdao, Tianjin and Wuhan respectively. The lowest total house price is a set of designated houses in Qinhuangdao Ocean Century, with an original price of 248,000 and a crowdfunding price of 28,000; The highest total price is a set of designated houses in Beijing Ocean Xintiandi, with the original price of 6.5438+0.34 million yuan and the crowdfunding price of 6.5438+0.48 million yuan. According to preliminary estimation, the total price of the 1 1 suite launched that day is about 7180,000 yuan, and the activity price is 1. 1% of the total house price. Jingdong financial members can spend 1 1 yuan to support crowdfunding products of any house. After the activity goes offline, under the supervision of the notary office, 1 lucky people will be selected from all the supporters to obtain 1. 1% preferential purchase qualification.

In 20 15, crowdfunding in JD.COM reached 450 million yuan, accounting for 56.3% of the whole industry.

20 15 1 1 month, breaking the traditional fixed thinking of crowdfunding, and JD.COM crowdfunding creates a new model of unlimited financing.

2065438+In August 2006, Star and JD.COM cooperated in crowdfunding.

20 16, 10 In June, JD.COM cultural crowdfunding adopted the trinity crowdfunding model of "product crowdfunding+equity crowdfunding+creating ecology", aiming to build an IP industry incubator and provide one-stop support services from 0 to N for IP parties and products.

2065438+July 2007, JD.COM crowdfunding * * * created 47 million projects, more than 500 million projects, more than 5,000 projects, and the total financing has exceeded 2.4 billion yuan.

On April 20 18, crowdfunding in JD.COM helped to inherit intangible cultural heritage.

August 20 18, public welfare crowdfunding opened a new chapter in unbounded retail, and the Red Bean X JD.COM Fashion Life Experience Store will be launched soon.

20 18 10, Tencent Penguin teamed up with JD.COM to create a new model of "content socialization+crowdfunding to help the poor".

In February, 20021,JD.COM crowdfunding joined hands with Phoenix Satellite TV to bring honey from the field to the dining table, and JD.COM crowdfunding set a new record for poverty alleviation.

In March, 20021,China Red Cross joined hands with JD.COM Crowdfunding Precision Poverty Alleviation Competition.

In June, 20021,CCTV praised JD.COM digital technology: crowdfunding poverty alleviation model helped poor farmers get rid of poverty steadily.

In September, 20021,the Department of Mathematics of JD.COM joined hands with the Central E-commerce of Jiu San Society to help the poor.

On 2002110, the China Red Cross Crowdfunding Poverty Alleviation Competition ended successfully.

202 1 10, National Poverty Alleviation Day: The Red Cross Crowdfunding Competition for Poverty Alleviation ended and the "Public Kitchen Project started".

202 1, 1 1, CCTV praised the new model of crowdfunding poverty alleviation in JD.COM. COM: agricultural products in poor areas go out of the mountains 1 1.

202 1 1, JD.COM Digital Science and Technology Group won the China Red Cross Dedication Medal.

Lock in the needs of users by means of "in-kind crowdfunding".

1. Let users know your creativity as soon as possible: try to explain what you want to do clearly with the simplest name, slogan, introduction, pictures and videos.

2. Before the project is released, don't hide, add pre-sale in the design and manufacture of your products, so you should announce your products in advance to let everyone know, which can also play a "marketing role".

3. The lower the fundraising goal, the better. . .

The lower your fundraising goal, the more you can achieve it in a short time and attract more people's attention. Is it a little confusing? If you raise 5000 yuan, you will get 1. 1.00 million, which is far better than what you raise1.00 million.

4. Know that your delivery will be delayed: never underestimate the difficulty of manufacturing and leave enough time, otherwise it will bring complaints to users.

5. The goal of planning adjustment: If the goal of crowdfunding is 50,000, then change the goal to 80,000 after reaching it, and reward supporters, so that more people will be willing to pay attention, forward and support you.

6 Talk more about "why" than "what": Talking more about why you want to develop products is more attractive than what your products are. Therefore, the brand story is very important.

"The failure of Sony crowdfunding is" hiding "

Very difficult

Crowdfunding, think too much?

There are really good projects, and many people will invest in you.

Otherwise, you just think the project is very good, and the real situation may be very miserable.

Starting a business doesn't need a lot of money.

What is more needed is thinking cognition.

You can read my micro-headlines, and I won't give you any more answers.

Good projects, no shortage of investors.

make a touch

The premise of crowdfunding is that you must first build a platform for others to see expectations, see the future and see hope, rather than empty gloves and white wolves.

Funds and projects can be said to be comparative.

1- If you want to start a business, you need to consider what projects you have, their characteristics, their profitability, market conditions, whether they are encouraged by national policies and whether there is market space.

2- Fund. First of all, where is the money you can get? Family support, loans from relatives and friends, bank credit. If you want to raise funds, you can also go to JD.COM and Ali to raise funds for the project products. If the market approves. There will be investment.

3- Your personal connections are also very important, so is your eloquence. Otherwise, it's not clear if you invest. Others think that you don't understand this industry, you can invent and create your own products, or you can find a factory to dock.

Everything, don't forget your original intention, money is on the one hand, and you should treat entrepreneurship sincerely. Efforts don't necessarily have results, and there will never be results without efforts and breakthroughs.

You are welcome to comment and absorb the views of all parties.

To have good products, the better crowdfunding platforms are indigogo and kickstarter.