What problems should tourism small enterprises pay attention to when implementing e-commerce?

China's tourism e-commerce has formed a pattern that various tourism enterprise websites, tourism destination marketing agency websites, global distribution systems, computer reservation systems, professional tourism websites and tourism e-commerce platforms complement each other, compete with each other and develop together. Small tourism enterprises should pay attention to the following issues when implementing e-commerce:

First, managers have insufficient understanding and attention to e-commerce.

E-commerce has not been widely used in China enterprises for a long time. Managers of many enterprises know little about e-commerce and have no clear and comprehensive concept of e-commerce. They think that the establishment of enterprise websites or online promotion is e-commerce, and they don't have a deep understanding of the importance, application scope and realization mode of e-commerce. Of course, they haven't realized the great advantages and potential brought by e-commerce to enterprises.

Second, the lack of funds, lack of talent, enterprise information construction is relatively backward.

The lack of professional and technical personnel is the primary reason that restricts the development of e-commerce. Many small and medium-sized enterprises have to recruit it with good technology because of their small scale. The high cost of personnel may not necessarily retain talents. In addition, small and medium-sized enterprises cover a wide range of fields, and most professional network talents gather among them? It is difficult for small and medium-sized enterprises to find a group of compound talents who know both information technology and enterprise management. Many small and medium-sized enterprises basically do not have specialized e-commerce talents, but bosses themselves or traditional marketers implement e-commerce through simple training, which makes many small and medium-sized enterprises unable to give full play to the role of e-commerce.

Third, there are obvious differences between industries and regions, and the overall level is not high

Geographically, the distribution of tourism e-commerce websites in China is quite different, and the national tourism websites are basically concentrated in Beijing, Shanghai and Guangdong.

Fourth, the lack of credit in e-commerce industry

Credit is the lifeblood of the whole business system, and all business activities are carried out on the basis of credit.

Fifth, the limitations of online payment.

At present, e-commerce mainly relies on online banking and third-party payment companies, such as Kuaiqian and Alipay. Online banking facilitates more and more payment operations for customers, but small and medium-sized enterprises do not support online payment in tourism e-commerce.