Problems existing in rural tourism development under the background of rural revitalization strategy

Product homogeneity is serious. The main problems of rural tourism products in China are single product, low depth and low propaganda and planning ability. First of all, the rural tourism products are single, the quality products are scarce, the revisiting rate is low, and the rural resources are not fully utilized, so it is difficult to meet the needs of the modern tourism market. Many rural tourism activities only eat farm meals, do farm work and live in farm houses. The products are similar, with low taste and many repetitions. It is difficult to meet the multi-level and diversified tourism needs of tourists with high cultural taste. Secondly, the in-depth development of rural tourism products is insufficient, and the connotation of rural agricultural tourism resources and folk culture is not deeply explored. Only stay in sightseeing, picking, fishing and other projects. It is a superficial development to meet the material needs of tourists on the basis of original production, lacking innovative design and deep processing. Thirdly, the low propaganda and planning ability of rural tourism products makes it difficult for rural tourism to adapt to the fierce competition in the tourism market. Fourth, the infrastructure construction of rural tourism products is not perfect.

The development mode lacks industrialization integration. The development of rural tourism mainly depends on related resources, such as local industrial tourism resources, location conditions, market development and scenic resources, and carries out rural tourism development under the guidance of relevant policies. Due to the blind development of rural tourism in China, the government lacks unified planning and guidance, which leads operators to blindly pursue short, flat and fast, or ignore reasonable planning, or lack differentiated themes, or cause serious homogenization. At the same time, in the regional scope, there is a lack of systematic integration of rural tourism, lack of industrial thinking, and neglect of the importance of industrial development, which has not yet formed a joint force. Rural tourism is no longer just a simple point development, but to expand the potential value of rural tourism+,innovate the system of rural tourism elements, and build the core support of regional industrial economic development led by rural tourism.

Rural tourism financing is difficult. The development of rural tourism can not be separated from the support of financial resources, and the development of rural tourism is faced with the problem that the government is the main body of financing and the total amount of financing is small. It is not enough to rely solely on the support of government funds. For a long time, rural finance has seriously lagged behind rural development, which has greatly restricted the development of rural tourism.

The operation mode of rural tourism is single. Under the background of internet plus, the marketing channels of rural tourism focus on publicity, while ignoring marketing and channel construction. The present situation of single marketing channel; In rural tourism management, rural products and commodities are mainly sold on the spot, the sales channels of rural products are single and traditional, and the quality assurance of rural products lacks integrity supervision; At the same time, in the process of rural tourism, the electronic payment system and WIFI have not been fully covered, which is not convenient for tourists to travel; Rural tourism management is fragmented and unsystematic, lacking supervision and quality review mechanism. How to integrate the operation, management and marketing of rural tourism with the background of internet plus times.