I am a tourist attraction marketer in a county. How should I market to travel agencies?

The first thing is to position your own tourist attractions, what kind of people are suitable for consumption, and integrate the scenic spots into tourist routes suitable for the market. Price is important, but good promotion themes and packaging are more important. Then it is necessary to conduct a thorough survey of travel agencies in the local market. It is very difficult for all travel agencies to promote each scenic spot. It is necessary to have in-depth cooperation with travel agencies that are interested, sincere, and capable in key development areas. If the popularity of the scenic spot If it is not high, some image advertising in the area is also very necessary. The worst thing about scenic spots is the price war. As you said, 30% off, the discount is huge, but the prices of all travel agencies are the same, which makes everyone less enthusiastic. Moreover, there is no packaging and no publicity, so tourists have no way to get it. You know, I once heard the saying "No one in the world likes cheap things, but there is no one in the world who doesn't like taking advantage." What people need more is a kind of value.

As the two pillars of the tourism industry, tourist attractions and travel agencies have a very subtle relationship. They have their own interest distribution needs and are two inseparable parts of the service chain. Tourist attractions as Tourist destinations directly provide tourists with reception services such as tours, leisure vacations, recreation and fitness. As the organizer of tourist sources, travel agencies build a bridge between scenic spots and tourists. They mainly integrate tourism resources and provide product lines to tourists. Market promotion. On the one hand, the product lines sold by travel agencies are headed by tourist attractions. Generally speaking, the commercial survival of travel agencies must rely on scenic area products. On the other hand, the marketing of tourist attractions as a consumer terminal cannot do without the help of travel agencies. The two are mutually exclusive. Restrict the interdependent relationship.

Due to the diversity of tourism products and the complexity of the source market, tourist attractions must correctly understand and properly handle the relationship with travel agencies. They must not only give full play to the role of travel agencies, We must safeguard our own interests, but no matter what, tourist attractions should attach great importance to travel agencies as a customer source channel. After all, group consumption and individual tourist consumption together constitute the source of profits for scenic spots. In addition, travel agencies are relatively stable for scenic spots. A customer source organizer. For any commercial enterprise, a stable customer source is the guarantee for long-term development and a solid foundation for profit expansion, especially the promotion of the popularity of scenic spots. Otherwise, the operating income of tourist attractions will risk considerable losses. Market risk.

Which form of cooperation between tourist attractions and travel agencies is better depends on the actual situation and development stage of each scenic spot. And because there is an interest relationship between the two, if it is not handled well, , or just consider it from your own standpoint, some disharmonious phenomena will appear. On the one hand, in order to attract tourists, travel agencies often use price wars to sell tourist routes. Since there are many homogeneous and similar scenic spots, who can provide If the price is more favorable, the travel agency will take the tourists to which scenic spot. In the short term, the travel agency's interests are guaranteed, but the quality of the product is difficult to guarantee, and the product's vitality is also very short. On the other hand, the scenic spot believes that tourists choose travel agencies mainly because of their fancy. If the resources of the route itself do not have the appeal of the scenic spot, the travel agency as an intermediary agency will not be able to influence the choice of tourists at all. Without paying attention to the price difference and service, it is easy to lose the support of the travel agency's customer source. In this way, when the travel agency and the tourist attraction cooperate, both parties Everyone hopes to maximize their own interests, and everyone looks at the other party's disadvantages based on their own advantages, which can easily lead to major differences between tourist attractions and travel agencies.