Traditional Culture Encyclopedia - Tourist attractions - How to do a good job in the planning and construction of characteristic towns in combination with reality, so as to avoid sameness?

How to do a good job in the planning and construction of characteristic towns in combination with reality, so as to avoid sameness?

Characteristic "and" Small space and great achievements "are the two most important characteristics of a characteristic town. Specific to the characteristic town of Wenlv, there may be some uniqueness.

Forward-looking Industry Research Institute, a professional reporting agency for characteristic towns, points out: firstly, it is integration, cross-border and * * * enjoyment. This is the concept of new economy, and it is also a very important concept for characteristic towns and tourism. Why does tourism in many places stay in the stage of "ticket economy" for a long time? It is because there are no extremely rich and optional products that attract tourists to pay. The characteristic towns in Zhejiang put forward the "three threes", which is a very important concept: "three-life integration", that is, production, life and ecology are necessary; "Trinity", that is, industry, culture and tourism are standard; The integration of three industries, that is, the integration of primary, secondary and tertiary industries, shows that rape flowers in Wuyuan, Jiangxi Province have no tourism value if they only have the function of one industry. If they have the scale, ornamental value and factors, they have integrated the functions of the three industries, and the value is the greatest.

Another feature of the town with cultural tourism characteristics is its market-oriented operation and professional orientation. Characteristic towns are not dominated by traditional administrative towns, but a new development platform, and tourism can also be understood as a platform for the integration and development of new tourism formats. One of the great advantages of marketization is that without good product design, business model and return on investment, capital will not enter. PPP model can be adopted, supported by the government in the form of entrustment, franchise and fund, market-oriented development and recruitment of professional companies, and diversified participation.

attaching importance to the development of soft resources is also very important for towns with cultural tourism characteristics. To redefine the infrastructure of a small town, the Internet, big data and intelligent technology cannot be absent from characteristic towns. In addition, traditional farming civilization, nomadic civilization, rural culture, traditional architecture, ancient villages and traditional lifestyles are important resources for the development of characteristic towns. Ecological economy, original ecological products, green economy and information economy are the basic characteristics of soft resources development in characteristic towns. Rural tourism, homestay economy, original ecological agriculture and animal husbandry products, special planting and breeding are important areas of soft resources development. The deep integration of traditional agricultural civilization, modern industrial civilization, ecological civilization and contemporary information technology should be the pursuit of characteristic towns.

A town with cultural tourism characteristics must be transformed from a cursory tour type to a living and living type. The design of the town should reflect the walking, convenience, diversity, unique style and characteristic culture, and should be life-oriented, functional mixed, high-density, compact, micro-landscape, dense roads, and the most effective use of infrastructure, so that energy consumption and operating costs are low. Small towns should have cultural heritage, which will help to enhance the local people's sense of cultural identity and spiritual belonging, and will also accumulate and form new cultural characteristics or bright colors. Small towns should have complete functions, excellent education, good doctors for illness, good wages, livable living and old-age care. In my opinion, the best tourist town is to let people live, because the consumers in the tourist town are city people. The ideal town of Wenlv should be free from the congestion, smog, indifference, pressure and tension of making a living in a big city, but it should have the functions, education, medical care, culture and art, fashion and commerce of the city. It has green mountains and green waters, fresh air, green food and original ecological slow life in rural areas, but there is no spiritual and cultural life of rural isolation, lack of public facilities, hardship of livelihood and extreme shortage.

another feature of wenlv town is to prevent it from being built into a scaled-down city, which was our most failed practice. Wenlv town doesn't necessarily need huge investment. The overall style of the town should make full use of the natural topography, continue the traditional pattern of natural development and respect the characteristics of the natural environment. Blocks reflect regional, ethnic, traditional or times characteristics, and the style, color and volume of residential buildings should be coordinated. Planning and construction should maintain rural features and have urban functions. Urban-rural integration is not the same as urban-rural integration. In short, in terms of form, cities should be cities and villages should be like villages.

the highest level of wenlv town is to let the city people experience a different way of life. We used to develop ancient towns, but the biggest problem was seeing things but not people. The people who used to live in it were removed, and after the transformation according to the principles of commercialization and profit, a hypermarket was presented, which was completely out of touch with the lives of local people. The transformation must respect the local ecological environment, cultural ecology and lifestyle, and achieve integration, integration and mutual adaptation. If the urban architectural model is moved to the countryside, it will be community-oriented, real estate-oriented and park-oriented, and it will become a complex and hypermarket, which is anti-life, anti-common sense and anti-ecology. The most important value and soul of the ancient village is to have the residence and life of the aborigines. The trinity of local people, enterprises and communities forms the same body of interests in the construction and development of small towns. It is particularly important for local people to agree with the planning, participate in the construction and share the results, which is a major promotion of the development concept, otherwise it will be a real estate project. Building a small town is not building a house, it needs culture and life. The "Notice on Developing the Cultivation of Characteristic Towns" jointly issued by the three ministries and commissions clearly stated that small towns should have distinctive industrial forms. Emphasizing "building a town by industry" is to avoid real estate. It is inevitable that real estate enterprises with capital and talent advantages will flood into the construction of characteristic towns, but they should be led by industry and cannot follow the old road of developing real estate.

wenlv town should pay attention to long-term benefits, be patient and avoid quick success. It is a process to cultivate new industries, adjust the structure, innovate, gather popularity, cultivate the formation of market, culture, sense of belonging and characteristics. It is not advisable to avoid using industrial thinking for construction, sports development, one-time solution, and doing everything in one battle. It is necessary to make overall planning, rolling development and cascade construction. It is necessary to coordinate the relationship between political achievements and slow work. We should respect the existing village pattern, make full use of existing facilities and conditions, and avoid large-scale demolition and construction; Comprehensively consider the urgent need, public welfare and economic affordability of remediation projects to avoid quick success and instant benefit; Protect the ecological environment and cultural heritage, continue the characteristic landscape and traditional style, and avoid being greedy for foreign countries; The government should make overall planning and guidance, respect farmers' wishes, give full play to farmers' main role, and avoid doing everything. In a word, in the construction of characteristic towns, it is necessary to cultivate the craftsman spirit of the new era, work hard and build a century-old town with the craftsman spirit.