Zhejiang Province: Guide all localities to explore new paths and modes of rural cultural tourism operation.

In order to implement the requirements of the Tenth Five-Year Plan for the Development of Tourism Industry in Zhejiang Province and the Regulations on Promoting Rural Revitalization in Zhejiang Province, we will promote rural management in the era of "every village has a view", provide strong support for the professional management of rural cultural tourism, lead the high-quality development of rural tourism, guide all parts of Zhejiang Province to explore new paths and modes of rural cultural tourism management, create an "important window" for rural tourism nationwide, and help the prosperity and development of the * * * demonstration zone.

Implementation Opinions on Accelerating the Operation of Cultural Tourism in Scenic Villages in the Province (for Trial Implementation)

1. In order to help the construction of Tongyu Demonstration Zone, innovate the high-quality development in the era of "thousands of villages and thousands of scenery" and create an "important window" for the operation of rural cultural tourism in China, this implementation opinion is formulated.

Second, the cultural tourism management of scenic villages refers to the comprehensive management work that operators integrate and utilize various resources such as production, life, ecology and culture of scenic villages, accelerate the high-quality development of rural culture and tourism, and promote the coordinated development of social, economic and ecological development of scenic villages.

Third, the operation of rural cultural tourism follows the principles of market rules, farmers as the main body, the integration of the three industries, local characteristics and green development, develops the cultural tourism industry, activates the vitality of the countryside, and promotes the higher quality, more efficient, fairer, more sustainable and safer development of the countryside.

The fourth is to strengthen the top-level design of rural cultural tourism operation, comprehensively find out all kinds of resources in scenic villages, study and formulate special protection and utilization plans, and systematically guide the scientific development of rural cultural tourism operation.

Five, highlight the investment choice, pay attention to the strategic cooperation between high-quality enterprises and head enterprises, local governments or relevant departments and other investment entities should provide efficient investment services, choose the best operators, and create a good business environment.

Six, strengthen the construction of * * * *, sign a standard contract, clear responsibility, the villagers' committee or village collective economic organization shall sign an agreement with the business entity, including but not limited to the following contents:

(1) Scope of business space and business nature;

(2) Cooperation mode and operation mode:

(3) Operating period, assessment, reward and withdrawal;

(4) Specific operational tasks;

(5) Profit accounting and distribution;

(6) Liability for breach of contract and dispute settlement methods.

Seven, the operating agreement can be changed according to the actual operating conditions and changes in the market situation, but should be implemented after both parties reach an agreement through consultation and sign a supplementary agreement.

Eight, pay attention to highlight the main tasks such as rural industrial development, cultural heritage, cultural tourism integration, brand building, rural civilization, * * enjoyment mechanism, rural governance, and comprehensively help the future rural construction.

Nine, adhere to the demand orientation, promote the operation of rural cultural tourism projects, organize the implementation of high-quality projects that highlight local characteristics, have comprehensive benefits, and promote rural prosperity, and continuously enrich the supply of rural cultural tourism.

Ten, pay attention to industrial integration, introduce and cultivate all kinds of new rural tourism formats, promote the high-quality development of rural primary and secondary industries, help enrich the people and increase income, and narrow the income gap.

1 1. Strengthen the integration of cultural tourism, strengthen creative guidance, actively develop rural cultural and creative products, enhance the added value of rural residents' accompanying gifts and rural food, accelerate the decoding, transformation and utilization of rural cultural genes, and highlight the value of rural culture.

Twelve, the main operators strictly follow the laws and regulations and the relevant planning of scenic spots and villages, and promote the construction, operation and management according to law.

Thirteen. Strengthen brand building and promotion. Operators should plan to launch the theme IP and brand image of the village, and regularly carry out brand planning and publicity and marketing activities through various media, platforms, third-party institutions and other channels to improve the visibility and reputation of the village.

Fourteen, strengthen digital empowerment, improve the digital level of rural cultural tourism operation, encourage digital design, digital operation, digital governance, and launch digital operation scenarios of rural cultural tourism.

Fifteen, the implementation of standardized operation and development, encourage all localities to explore and practice the systematic operation of rural cultural tourism, and form a replicable and scalable model and general standards.

Sixteen, strengthen intellectual support, encourage the formation of scenic village cultural tourism operation expert database, explore the personality system of expert team and rural pairing, and provide decision-making and consulting services for scenic village cultural tourism operation.

Seventeen, strengthen the construction of talent team, pay attention to the cultivation of rural cultural tourism operators. Guide rural young talents and teams to participate in the operation and management of scenic villages, organize skills training and quality improvement training, and introduce incentive policies for rural cultural tourism operators.

18. Strengthen operation supervision and analysis. Operators regularly collect relevant data such as the number of tourists, operating benefits, source distribution and employees, analyze the comprehensive situation of cultural tourism management in scenic villages, optimize business strategies in time, and realize sustainable development.

19. Give prominence to the enjoyment of host and guest, strengthen the governance of * * * * *, and jointly establish a comprehensive governance mechanism for scenic villages with village collectives, including effective rules of procedure, decision-making implementation and supervision system, so as to promote the safe, orderly and harmonious development of scenic villages and improve the modern governance ability of operating villages.

Twenty, strengthen the evaluation of rural cultural tourism operation, cultural and tourism departments at all levels should formulate the evaluation methods of rural cultural tourism operation in scenic spots, organize the evaluation in a timely manner, and focus on resource transformation, operation mode, cultural inheritance, villagers' interests realization mechanism and so on. With the application of the evaluation results, the establishment of rural business entities will be promoted.

Twenty-one, the establishment of file management system, the main business according to the business classification filing, to ensure that the information is complete and effective. When the business entity changes, it shall be handed over to management, including but not limited to the archives, information data, various contracts and management systems of business assets.

Twenty-two, strengthen the management of public opinion in the operation of rural cultural tourism, strengthen the construction of positive publicity and public opinion positions in rural areas, effectively deal with negative public opinion at the first time, pay attention to the collection, rectification and feedback of tourists' evaluation opinions, and create a good public opinion atmosphere.

Twenty-three, pay attention to the role of industry associations, assist scenic village operators to form homestay (farmhouse) associations or other organizations, strengthen comprehensive quality training and special training, and guide them to carry out a series of activities beneficial to the development of scenic villages.

Twenty-four, strengthen policy support and integration, cultural and tourism authorities at all levels through the establishment of special funds, the introduction and integration of relevant subsidy policies, the establishment of service platforms, media marketing and other ways to support the operation of rural cultural tourism.

Twenty-five, in the management of rural cultural tourism, one of the following circumstances, shall be investigated for responsibility according to law, and terminate the cooperative operation according to the seriousness of the case.

(1) has illegal business practices;

(2) Health, fire and safety accidents;

(3) Significant and effective complaints have occurred;

(4) the destruction of natural ecology, scenic villages, cultural relics, ancient and famous trees and other events;

(five) the occurrence of other events that cause adverse social impact;

(6) there are special circumstances that do not meet the basic operating conditions.

Twenty-six, this opinion is issued for a period of three years.