[Reference] Restaurant Celebration Marketing Scheme Series

Marketing Activity Plan of Restaurant Celebration 1 First, lay a good business foundation.

The foundation of restaurant management can be summarized as "one center" and "two basic points".

1, the "one center" of restaurant management. The center of restaurant management is the market and target customers. Restaurants must attach importance to the market, be market-oriented, and work around the market. Market-centered restaurants should follow market rules, do market research and understand market demand. We should not rely on subjective speculation to operate, but should adjust our business strategy in time with market changes and carry out restaurant business activities purposefully.

2. The "two basic points" of catering management. There is always competition in the market economy, and sometimes the competition is very cruel. If a restaurant wants to win in the fierce competition, it must first practice its internal strength, manage and coordinate all aspects of the work within the enterprise, so as to enhance its operational strength and be invincible in the unpredictable market. To this end, we must strive to cultivate and bring up a high-quality staff and establish a correct business philosophy. These are two basic points of restaurant management. The production and consumption of restaurant services occur at the same time, and the contact between guests and employees who provide services is multifaceted and extensive. Without first-class employees, there is no first-class service; Without satisfied employees, there will be no satisfied guests. Employees are the most valuable wealth and resource of the restaurant. Cultivating and bringing up a staff with good quality, rich knowledge, skilled skills, standardized etiquette, honest business ethics and enthusiastic working attitude is the most fundamental work of catering management. Restaurant is a traditional service industry, and the service should be customer-oriented, so that customers can feel at home everywhere. To do this, we must fully implement the business philosophy of "guests first" in restaurants, establish the working concept of "making customer satisfaction the first responsibility", consider and serve customers in all directions, and lay a good business foundation from ideological construction.

Second, the management should have innovative thinking. The more the society develops and the market is subdivided, the more professional the restaurant management should be.

In recent years, the phenomenon that restaurant products are similar, similar and the same store is more prominent in China, which leads to intensified competition among restaurants, rising costs and declining benefits. The diversification of consumer demand requires the diversification of restaurant products. Dining room hardware can't be more luxurious, magnificent, large and complete, but should be based on limited investment to design different styles, tastes, atmospheres and cultural characteristics. Restaurant software should also be "new" (personalized, characteristic and visual) on the basis of "old" (standardization, standardization and programming). Restaurants will be ruthlessly eliminated by the market if they don't carry out this innovative transformation work. Restaurant innovation should be carried out according to customers' requirements, fully solicit customers' opinions and listen to various reflections. For old customers, we should actively seek improvement opinions and improve our work in time, so that old customers can constantly feel new services and changes and enhance their loyalty to products. For new customers, it is necessary to strengthen the publicity of the restaurant's functional characteristics and highlight the differences with other restaurants. To retain customers, products must have changes, innovations and breakthroughs. If a restaurant wants to show its uniqueness, the easiest breakthrough is culture. The regional characteristics of culture are particularly obvious. Most of the guests come from different places. The higher the distance between the guests and the restaurant, the greater the cultural difference. Restaurants can highlight local characteristics in architectural modeling, interior decoration, clothing of service personnel, service form, food culture, background music and entertainment activities, so as to attract customers to choose their own restaurants for consumption. Restaurants provide life services, and the general psychology of guests is always innovative, seeking differences and changes, and they are often willing to accept various cultures in different places. If you cater to the original lifestyle of the guests blindly in the service, you may not be able to achieve the ideal effect. Because the guests come from all directions, the stylized mode can't adapt to all the guests, and sometimes the guests may think that this kind of catering is poor in service. Of course, innovative services cannot be imposed on others. We should provide guests with a variety of choices, respect their choices and provide personalized services.

Third, do a good job in restaurant internal marketing.

Restaurant internal marketing is the promotion of all restaurant staff, the continuation and extension of restaurant marketing, and the form of saving marketing costs.

First of all, internal promotion is aimed at the promotion of guests or old customers who have already stayed. Stabilizing existing customers means stabilizing existing market share. Secondly, internal promotion does not need full-time staff, which is easier and more convenient than external promotion activities. From the general manager to the waiter, from the front desk to the background, everyone can participate, and the restaurant staff are all voluntary salesmen. As long as the enthusiasm and initiative of all staff are mobilized and some methods and skills are properly mastered, the restaurant will form a strong internal sales force. Secondly, internal promotion does not require special funds. Unlike advertising, public relations and so on. It needs special funds, but at the same time it loses no time to sell it to customers properly, just by changing more flexible methods, language skills and forms. This is the lowest cost and the fastest way to promote sales. In addition, internal promotion is not subject to any restrictions, and it is very convenient to initiate promotion anytime and anywhere during the service process. Therefore, internal promotion is a very effective marketing. It is an extension of external promotion. The guarantee of internal promotion is the quality of service. Only high-quality service will satisfy guests, and they will be willing to accept the induction of internal promotion, increase consumption and spend again. In addition, establishing and perfecting an incentive internal promotion mechanism is the institutional guarantee for doing internal promotion well and establishing the marketing awareness of all employees.

1, festive restaurant atmosphere. To a large extent, people consume the whole service of restaurants, not just food. Therefore, we should make corresponding arrangements in the atmosphere of the whole restaurant.

Dining table. Put a bottle of gorgeous flower arrangement or potted flowers on the dining table, such as roses, azaleas, Milan, etc. Its gorgeous colors and rich fragrance can make people's brains in a leisurely environment and increase consumers' appetite.

Stereo. The specific sound effects in a restaurant can create a unique atmosphere. The restaurant is decorated with a small landscape, and the tinkling sound of rocks dripping into the spring makes people feel like walking by the stream beside the spring. The restaurant plays some flowing background light music, such as clayderman's piano music. It can make the dining mood of catering consumers particularly pleasant.

Lights. The intensity of restaurant lighting and the illumination of light color have an important influence on the dining mood of catering consumers. Fair restaurant lighting can not only arouse consumers' desire to watch, but also make consumers eat happily in a visually comfortable restaurant environment.

Tone. Different colors will lead to different associative artistic conception and different psychological feelings of catering consumers. If the color selection of restaurants is properly deployed and eye-catching, it is of great significance for catering consumers and restaurant waiters to adjust their emotions and prevent conflicts.

Layout. The overall atmosphere of the restaurant is another important factor for consumers to have a pleasant dining psychology. If its layout can be designed according to the theme of the restaurant and the consumption psychology of the catering market, it is bound to be favored by customers.

2. Labor Day restaurant service. In the promotion activities, the human factor is very important, which reflects the attitude of a restaurant. People prefer places with thoughtful service and humanization. Therefore, before promotion, we should do a good job in basic service training, promotion characteristic training, attitude cognition training and so on. , so that the promotion activities can better play its effect.

3.xx restaurant food promotion. There are many ways to promote food in restaurants.

Dishes. Many merchants will provide corresponding packages and dishes for consumers to choose from.

Make. Let consumers participate in the whole production process, which can better satisfy consumers' sense of accomplishment and desire for experience.

Watch this. Putting food in front of consumers attracts consumers' attention and adds invisible signs to restaurants.

Price. Attracting consumers through price is also a method often used by businesses. Being in place is too important to lower the price and the brand of the restaurant.

Gift. Offering some holiday-related gifts can stimulate some consumers. For example, you can get gifts by booking in advance, and you can get some gifts by spending more money. Gifts should conform to the brand style of your restaurant.

Restaurant celebration marketing activity plan 2 I. Activity form and theme:

The event was held in the hotel food court in the form of a separate meal, highlighting the romantic and warm Valentine's Day atmosphere.

Second, the specific arrangement of activities:

1, site layout:

Arrange the hotel food court before May 10 (arrange green plants between the dining table and the corridor, post the hotel POP flag, and make good lighting configuration);

2. Advertising:

10 Posters were produced by the public relations marketing department on May/0/0, and posted in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, News Road, Renmin Road, Jinsha Road, Liu Yanghe Road, hotel entrance, lobby and pedestrian street respectively.

3. Other matters of Valentine's Day activities:

A./kloc-dinner starts at 0/7: 30.

B the public relations marketing department ordered 200 roses before the afternoon of may 19.

4. Marketing methods:

Through on-site marketing, tourists can buy tickets for dinner directly in the bar, and each couple will send a bunch of roses.

Third, the menu:

(68 yuan/every seven people)

Seven Luo Songtang or corn cream soups.

Seven butter packages

Steamed mandarin duck (black pepper sauce/tomato sauce steak) for seven portions.

Fruit platter 1 serving

Vegetable salad 1 serving

Red wine/coffee/black tea 1.

Note: guests can also order other dishes (including Chinese food) and choose by themselves.

Restaurant celebration marketing activity plan Part III: Purpose of the activity

Through the publicity before Father's Day and that day on June 15, we will give warm tips and gifts to the dining customers and provide them with other value-added services, so as to move customers, increase their emotional attention to our Mala Tang Club, and constantly focus on Mala Tang style, thus improving our turnover, customers' return rate and loyalty to our Mala Tang Club brand.

Through our emotional marketing (providing value-added services), we will continuously improve the market share of our Spicy Lotus Club in Langfang catering market and keep ahead of our competitors.

This is a measure for us to complete our brand strategy.

Second, the activity time:

20_-06- 15

Three. Location:

Spicy feng furong club

Four. Activity content

1. Customers who come to our store for dinner on Father's Day can call their father for free, whether it is local or domestic long distance. Time limit 15 minutes.

2. Customers who come to our store for dinner on Father's Day have the opportunity to take photos for free and send my father for free;

3. If a guest invites my father to our store for dinner on Father's Day, he can enjoy the following benefits: (1), a free photo; (2) Send a shadow box; (3) Send 1-3 special dishes to commemorate Father's Day; (4) Give gifts (ties, etc.). ).

4. If you invite your father to dinner, you can enjoy the above discount, with a 8.8% discount on the whole order;

For fathers who celebrate their birthdays on Father's Day, our store provides a table of 10 "Father's Day Family Package" for free. (The father's birthday must be based on the date on the second-generation ID card. He has reached the legal age of marriage for more than one year and has a photo with his children. )

Verb (abbreviation of verb) propaganda content:

(A), foreign advertising

1, do two print media advertisements;

2. The second TV advertisement;

3. Online advertising;

4. High-grade architectural advertisements

(2) SMS group.

Message content: 6. 15 Father's Day is coming, and all staff of Hot Wind wish your father or you health and happiness as a father! Father whose birthday is (6. 15) can enjoy the free family package! There are more surprises! Reservation phone number:

(3) By arranging various advertisements (pictures, words) in different locations inside and outside the store, all-round three-dimensional publicity will be carried out to create a strong "Father's Day" cultural atmosphere in the store. The specific work arrangements are as follows:

1, the water mark outside the store, to remind customers at the first time;

2. In-store advertising and atmosphere creation:

(1) and 3 x-shaped brackets;

(2) 30 spray paintings;

(3) Father's Day special menu;

(4) Free Father's Day family package;

(5) Soft writing on the table (Children's Day on June 1 Day to Father's Day on June 6 15); (6) Background music: Chen Hong's "Going Home Often", with two versions of Cui Jinghao and Liu Hegang's "Father" played in cycles;

(7) Employee greetings: Happy Father's Day! Remind customers of the second and third Father's Day, so that customers can feel Father's Day or think of their father in their hometown or the hardship and difficulty of being a father ... to pave the way for the later moving!

3. On-site interaction:

(1), send a "father and son (female) heart to heart" dish. Blessing words: I wish the father, son and daughter in the world will always be heart-to-heart and happy!

(2) Take photos on the spot. Voice-over: Leaders, let's leave this eternal moment on this unforgettable day of Father's Day! We will send it or send it to you;

(3) A toast to the father at the scene and the father in the world. Toast: Today is Father's Day. I wish the father at the scene and the father who is far away from home a happy holiday and good health!

(4), (after the toast) said: Leaders, my assistant and I present a song "Father" to the elderly guests at the scene, and wish you and your Father's Day a happy and healthy life again! (Push the atmosphere to a climax)

Matters needing attention about intransitive verbs

1, propaganda manuscript, words and expressions should be appropriate, accurate and in place. If there are too many of them, they will be false. If it is not enough, it is impossible to have feelings with customers and it is difficult to impress customers.

2, the content of Father's Day activities should be fully trained to reach a familiar level.

3. Father's Day promotion cannot be enjoyed at the same time as other promotions.

4. Father's Day 6 15 "Dad" who comes to our store for his birthday must make an appointment in advance.

When the "father" who celebrated his birthday in our store or invited his father to our store for dinner, he should organize the management to say a word of blessing for him.

6. Ensure that Father's Day specialties have sufficient raw materials.

Seven. Propaganda manuscript

(A), soft text

From Children's Day to 6 15 Father's Day.

When we have become fathers, especially after middle age, we will be very eager to have our children around us. We don't ask them to make much contribution to our family, just hope to see them every day! Similarly, my father (dad) who is in his twilight years is not eager to see us every day! ? However, because (except) we came to Beijing for a dream, the busyness of work, the pressure of interpersonal relationship and the fatigue of life made us ignore and forget our father who was far away from home!

Although the distant father understands us, he is still eager to know all the information and materials about us in Beijing!

"See us every day" has become a wish, a dream and a luxury of my father! ! However, if we can't see dad every day because of our busy work, then we can always go home twice a year! ? If you can't, you can call your father at any time. If you still can't do it, you can always call your father on Father's Day (6 15)! ?

If you are from Beijing, or you have brought your parents to Beijing, you must take time out to have dinner with your father on 6 15, and then "generously" say to your father: Dad, I will accompany you wherever you want to go today. Just as my father told us on Children's Day (6 1) when we were young, my father will take you wherever you want to go today to ensure that you have enough to eat and play.

In fact, the old father's ideas and demands are often very similar to those of us when we were young. It should not be too difficult to meet the old father's ideas and demands. The key is whether you remember how dad gave us 6 1 Children's Day when we were young.

"6 15 Father's Day" Don't forget you and me! Don't forget to thank our father!

I wish every father in the world happiness, health and happiness!

May each of our families live in harmony!

Everyone in the Spicy Wind Lotus Club is encouraging you.

6 15 father's day eve

(2), advertising slogans

1, we have the same wish as you-I wish dad a happier life! Healthier!

2, 6 15 Father's Day, no matter how busy you are at work, don't forget to call your father. ...

3, 6 15 father's day, be sure to take time to have dinner with dad!

As a father, don't forget your own festivals!

5. The days are getting busier every day. Can you remember your father's holiday in your spare time?

6.6. 15 is Father's Day. Come here (Spicy Lotus Hall) and leave your blessing to your father. In a word or a few words, I believe that fathers can receive our deepest blessings.

7. Do you remember the figure that you refused to leave on the street corner when you were traveling far away? Remember to say hello to Father's Day 6 15!

8, special menu name: Thanksgiving Father's Day Dad Chang Jian's great fatherly love.

With my father's blessing, Happy Father's Day and deep father's love, I am accompanied.

Thousands of people bless and appreciate love, and father loves mountains and fathers love water.

Father and son are affectionate and loving.

9. Special menu name: Father and son are affectionate, and father and son are connected.

Eight. division of labour

Master planner: Xu Renjie

1, responsible for formulating the overall marketing plan for Father's Day, expounding the core and details of the plan and coordinating and integrating resources;

2, do general mobilization, build momentum!

3. Supervise and guide each department to implement the plan;

4. Writing and arrangement of pictures and essays;

5. Track, check and implement all work.

Project leaders: Li Guiyi, Kong Delong and Li Wei.

Li Wei, Kong Delong: 1, responsible for mobilizing the front office manager and all employees to participate in Father's Day activities and put forward ideas.

2. Responsible for collecting warm sentences, articles and special dishes on Father's Day;

3. Publicize Father's Day activities at the daily meeting.

Li Guiyi: 1, responsible for mobilizing the kitchen management and all staff to join Father's Day activities and make suggestions.

2. Responsible for collecting the names and practices of Father's Day specialties;

3. Publicize Father's Day activities at the daily meeting.

4. Make a free set menu for Father's Day.

Logistical support: Leon Wang Zhang Yanwei

1, responsible for purchasing telephone cards, photo frames, pop paper, markers, double-sided adhesive tapes, etc.

2, responsible for typing, copying, inkjet, printing;

3. Be responsible for taking photos, printing and mailing;

4. buy CDs such as "often go home" and "father" or download these songs;

5. Help distribute gifts.

Attachment: real estate Father's Day activity plan Father's Day activity plan: pay tribute to the father in the world

I. Activity Type: Real Estate Father's Day Activity

Second, the theme of the event: pay tribute to the father of the world.

Third, the purpose of the activity: in combination with the arrival of Father's Day, to provide rich and colorful programs for the owners and building-watching guests and create a festive atmosphere; Use activities to enhance the brand effect and reputation of the project, paving the way for the promotion of real estate; By showing the portrayal of waterfront life, deepen the audience's sense of identity with the project; Activity marketing, with the help of activity influence, drives real estate sales.

Highlights of the event: parent-child orienteering, water fun interactive games, and interpretation of waterside customs programs. Real estate Father's Day activity plan

Verb (abbreviation of verb) activity composition: competition route division (depending on the needs of the venue), orienteering competition: double skipping, fun shooting, parent-child three-legged game, fun quiz, award; Water fun interactive games: water rambler, extravagant pole, Popeye, urban raiders; Seaside customs programs: fantasy sitcom, funny diving, water model, dynamic beautiful girl music combination; Inflatable cartoon parade interaction; Static display of father's back.

6. Brief flow: pre-publicity → welcome reception → planning and arranging the competition route → waiting for the competition, recording the results, awarding prizes → participating in water interactive games → watching the performance of amorous programs → interacting with the animation parade → visiting dad's back display.

Seven. Effect estimation: under a series of father-related theme activities, create a festive atmosphere, create a harmonious community atmosphere, enhance brand reputation, and promote real estate sales with the influence of activities.

On May 20th, Valentine's Day is coming. It is the painstaking effort of every hotel to create a romantic and warm program for consumers. For many years, it has been sending roses and chocolates to decorate the venue to convey the message of this plan to consumers.

According to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have made the following Valentine's Day promotion plan.

I. Theme of the event

_ Hotel _ Valentine's Day Pink Tour.

Second, the activity time

May 20(th)

Third, the venue.

Main venue: _ Conference Hall.

Secondary location: guest room sauna.

IV. Activity Law

1. Create a warm and charming love palace for consumers through romantic scene layout.

2. Set up a "lover's message board" for couples to write their love words on.

3. Distinguish the identity of singles and lovers by hanging colored light sticks on their bodies. Singles can participate in the "Couple-to-Couple Touch" activity held in the lobby (with the activity plan attached).

4. Set up a "pink couple suite" in the guest room and sauna room, cleverly arranged, and give roses, chocolates, champagne and double breakfast.

5. Sprinkle the contents of the couple's chicken tail.

Atmosphere creation: _.

Nightclubs:

1. The gate is tied into a heart-shaped arch with pine branches, flowers and pink snow gauze.

2. The theme of the activity is marked on the beam that enters the door.

3. The X-meter "Couple Message Board" is set on the glass wall on the second floor.

The hall is decorated with pink chiffon, roses and pink balloons.

Guest room and sauna room: decorated with pink chiffon, roses and pink balloons.

Advertising method:

1, leaflets: _ copies, distributed by yourself.

2, SMS release: _ yuan.

3. Internal advertising: (including painting and computer screen).

4. Advertising text:

I'm lucky to have you.

Cherish you, and I will practice it all my life. (advertising words)

B, spring letter blooms, roses bloom, love comes, and your story begins.

Valentine's Day is coming, prepare a precious gift in Dongguan villa, then gently bring your she (he) and start meeting on this romantic day. (SMS)

C, May 20th, Valentine's Day, "Pink Couples Suite" _ yuan, I wish you a happy Valentine's Day!

May 20th _ The single aristocrat in the villa "lovers meet", and the party is waiting for you!

Rose rain, wine candlelight, pink trip of the Lijun Club on Valentine's Day, waiting for you to participate!

Promotion plan:

1. There are eight "pink couple suites" in the guest room, each of which charges RMB _ per night, and X roses, a box of chocolates and a bottle of champagne are given.

2. There are eight "pink couple suites" in the sauna room, each of which costs _ yuan per night, giving X roses and a box of champagne.

3. The "Couple Cocktail" set meal is launched in the lobby of the nightclub.

4. The activities of "single aristocrats" and "lovers meet" in the nightclub lobby.

Verb (abbreviation of verb) activity arrangement

1, Marketing Department:

Put in an activity advertisement x months ago.

Do a good job in creating a Valentine's Day atmosphere x months ago.

2. Entertainment sector:

Make detailed rules for Valentine's Day activities according to the marketing plan before X months.

Do a good job in creating a Valentine's Day atmosphere x months ago.

3. Sauna and Housekeeping Department:

Do a good job in the layout of the pink couple suite in X month.

4. Engineering Department:

Combined with the activity plan, make arrangements for lighting and electricity consumption and make special props.

Cost budget of intransitive verbs

1, simulation rise: _ yuan.

2, roses: _ yuan.

3, chocolate: _ yuan.

4, powder snow yarn: _ yuan.

5. Flyer: _ yuan.

6. Painting: _ yuan.

7. Others: _ yuan.

Total: _ yuan.

Restaurant celebration marketing activity plan 5 I. Event theme:

520, online valentine's day

Second, the activity time:

May 17, 20 _— May 20 (Thursday to Sunday)

Three. Activities:

Activity 1: My love-I am in charge.

Romantic 520, gentle and affectionate, wear 60% off, high-grade leather shoes, travel shoes 20% off, sweaters 50% off. Tanabata is a hot sale, which makes you dress very sweet. (except express and special offers. )

All customers born on May 20th can get a Valentine's Day rose for free with their ID cards.

Customers who shop all over 77 yuan will receive a sweet Valentine's Day card and a rose.

Flower ordering and delivery service.

During the activity, the flower counter will accept customers' orders and send flowers (only in urban areas) to convey the affection of fire on your behalf.

During the event, customers who need gift wrapping can go to the main service desk on the first floor for free with the shopping receipt.

Activity 2: Love Tanabata, a romantic gift-chocolate

During the activity, a box of exquisite chocolates or a rose will be given to the accumulated 177 yuan products on the same day (the supermarket does not discount tickets for 77 yuan). (With the shopping receipt, pick it up at the main service desk 1F)

Activity 3: 520 Affection, token to send affection.

1, jewelry: pure gold 180 yuan/g, platinum Pt 950: 385 yuan/g. 7.5% off silver jewelry, 50% off jade counter, 50% off lucky diamond jewelry, 208 yuan/gram of Laofengxiang brand gold, and 20% off diamond jewelry.

2. Watch category:

During the activity, the high-end watches were given a 15% discount, and a Goya series women's watch was presented (worth 98 yuan).

Cartoon watches and headdresses are 30% off the audience.

3. Cosmetics: Olay, Maybelline, 10% discount for the whole audience (except special products). Avon sunscreen series is 15% off, whitening series is 20% off, and Yuxi and Dr. Li are 10% off.

4. Run-up at school, and articles about family students. ...

Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 20% off luggage, many discounts on cultural and sports supplies and daily necessities. ...

5. Happy Valentine's Day on Tanabata, and the supermarket has a special sale.

68 yuan/barrel of scattered peanut oil, half price of bread, 30% discount on delicious and golden baskets and other cooked food, 30% discount on four kinds of pasta products, and occasional specials on eggs!