Traditional Culture Encyclopedia - Tourist attractions - What is the essence of establishing strategic alliances under the exhibition tourism industry chain?

What is the essence of establishing strategic alliances under the exhibition tourism industry chain?

Strategic economic cooperation. The strategic alliance of the convention and exhibition tourism industry chain refers to the strategic partnership between tourism industry enterprises. Its essence is strategic economic cooperation. The strategic alliance formation model is divided into two types: "single industry leading model" and "double industry mutual promotion model". , and from the degree of cooperation and integration between exhibition companies and tourism companies in the industry chain.