What is his soul during the tourism service process?

In the tourism service process, his soul is the tour guide service.

Tour guide service is one of the most important service tasks for tour guides. To a certain extent, tour guide service is the soul of tour guide service and the most representative part of tour guide service.

The international tourism community calls tour guides "the soul of the tourism industry", "the backbone of travel agencies" and "the director of sightseeing activities". Tour guides play the role of connecting the previous and the next, connecting the internal and external, and coordinating the left and right in the entire tourism service process.

Commonly used explanation techniques by tour guides:

1. There is a question-and-answer method, or a self-question and answer method. The question-and-answer method is a common explanation method, which can inspire people's thinking and satisfy their thirst for knowledge. Generally, the tour guide adopts the method of self-questioning and answering or tourists asking and answering the tour guide.

2. Brief description or detailed description method. A brief description is a brief summary; the detailed description method must be detailed and make a specific and complete introduction without omissions. In situations where the landscape is highly concentrated, tour guides should be selected or used alternately according to different service objects and different situations at the time.

3. Create suspense. That is to say, some suspense can be created during the explanation to make tourists have a desire for knowledge and novelty, thereby increasing fun and enhancing the sightseeing effect.

For example, when visiting the "Lake Pavilion" in the West Lake of Hangzhou, which is the largest existing pavilion building in Hangzhou, the tour guide may ask: "Where is the smallest pavilion?" Tourists must be eager to know , the tour guide can suggest that we go to Liuyi Spring at the southwest foot of Gushan to find the answer. Tourists will definitely be in high spirits when visiting Gushan.