Brief introduction of Baozhong model

"Simply put, it is to realize the separation of production and sales of tourism products." Fang, director and general manager of Shenzhen Baozhong Investment Consulting Co., Ltd., summarized the Baozhong model. Since June 2009, Shenzhen Baozhong Travel Service Co., Ltd. (hereinafter referred to as "Baozhong Travel Service") has set up 65,438+00 subsidiaries all over the country. At present, there are nearly 700 franchise stores in China. Excluding 102 franchise stores in Shenzhen, in less than a year, there have been more than 500 franchise stores nationwide. The strategic goal of Baozhong Tourism is the largest retailer of tourism products.

In this expansion myth, the "Baozhong Tourism" management model copied from Shenzhen to the whole country was once called "Baozhong Model" by the industry and experts. Wherever he went, he was given the title of "tourist crocodile", "tourist myth" and "group king"